AWARD OUTCOME
What happened
Welsh Government published a transparency notice for a proposed direct award to WILLIAM REED LTD for stand space at the Food and Drink Expo at Birmingham NEC, scheduled for 12–14 April 2027.
Published outcomeAward 1 is pending, not confirmed as signed or active. The notice states a planned contract period from 9 November 2026 to 16 April 2027 and a future signature date of 6 November 2026.
Market significanceThis is an above-threshold, single-supplier direct award for event exhibition space, with the buyer citing sole provision of space for the named event.
AWARDED SUPPLIERS AND LOTS
1 supplier record analysed
WILLIAM REED LTD
99% confidenceAward 1 · Lots 1 · 118440 GBP · Pending award
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Award 1 lists WILLIAM REED LTD as supplier and identifies verified company number 02883992. The GBP 118,440 award value applies to award 1.
LIFECYCLE
Award or contract stage
Notice type
99% confidenceTransparency notice on Find a Tender
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Published document 099124-2026 is described as a Transparency notice on Find a Tender.
Procurement status
98% confidenceComplete procurement record; award pending
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Tender status is "complete", while award 1 status is "pending".
Signature status
99% confidenceFuture signature scheduled; signature not evidenced
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Award milestone is a scheduled futureSignatureDate of 2026-11-06.
VALUES
Published values explained
Award value excluding VAT
99% confidenceGBP 118,440
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Award 1 value amount is 118440 GBP; the source also records amountGross of 121440.
Award value including VAT
99% confidenceGBP 121,440
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Award 1 details record amountGross of 121440 GBP.
Value allocation
90% confidenceAward-level value allocated to award 1 / lot 1
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Award 1 is related to lot 1 and has one listed supplier; no separate lot-level value is published.
TIMELINE
Procurement timeline
Notice published
99% confidence20 October 2026
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The transparency notice was published at 2026-10-20T15:25:44+01:00.
Scheduled signature date
99% confidence6 November 2026
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Award 1 milestone futureSignatureDate is 2026-11-06T23:59:59+00:00, status scheduled.
Planned contract period
99% confidence9 November 2026 to 16 April 2027
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Award 1 contractPeriod gives startDate 2026-11-09 and endDate 2027-04-16.
Event dates
98% confidence12–14 April 2027
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Tender description states that the Food and Drink Expo at Birmingham NEC will take place from 12 to 14 April 2027.
SCOPE
What was awarded
Requirement
99% confidenceStand space at the Food and Drink Expo
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Tender description states "Stand Space at the Food and Drink Expo".
Event venue
98% confidenceNEC, Birmingham
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Tender description identifies the NEC in Birmingham.
Procurement category
99% confidenceServices
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Award 1 mainProcurementCategory is "services".
Classifications
99% confidenceExhibition stands; exhibition, fair and congress organisation services
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Award item classifications are CPV 39154100 and CPV 79950000.
Delivery region
92% confidenceWales (UKL)
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Award item delivery address is region UKL.
PROCEDURE
Procedure and competition
Procedure
99% confidenceDirect award
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Tender procurementMethod is "direct" and procurementMethodDetails is "Direct award".
Published rationale
98% confidenceThe buyer states that the supplier is the sole provider of exhibition space for this event.
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procurementMethodRationale: "They are the sole provider of exhibition space for this event."
Rationale classification
95% confidenceSingle supplier / exclusive rights classification
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Tender rationale classification is "singleSuppliersIntellectualPropertyExclusiveRights".
Competition information
98% confidenceNo competition or bid-count information supplied in the published notice.
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No bidder count, tender responses or evaluation results are provided.
CONTRACT TERMS
Published contract terms
Planned term
99% confidence9 November 2026 to 16 April 2027
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Award 1 contractPeriod specifies these dates.
Renewal or extension terms
99% confidenceUnknown
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No renewal or extension provisions are supplied.
Contract conclusion
99% confidenceNot evidenced
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The award is pending and the only signature milestone is scheduled for a future date.
COMMERCIAL VIEW
Commercial observations
Commercial structure
96% confidenceSingle-supplier event-space procurement
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One supplier is listed for award 1, which covers stand space for the named event.
Direct-award basis
98% confidenceBuyer-cited event-specific sole-provider rationale
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The published rationale says the supplier is the sole provider of exhibition space for this event.
Pricing transparency
99% confidenceAggregate award value is published, but no pricing breakdown is supplied.
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The notice provides award net and gross amounts but no unit rates or cost breakdown.
DATA QUALITY
Gaps and source limitations
Pending award status
99% confidenceThe record is a pending award; it must not be treated as a signed, concluded or active contract.
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Award 1 status is "pending" and signature is only scheduled.
Contract dates
97% confidencePublished dates are planned award contract-period dates, not evidence of contract commencement.
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The source gives an award contractPeriod but process-level contract start and end fields are null, and the award remains pending.
Supplier verification
99% confidenceSupplier identity has been verified by exact-name match.
View supporting evidence
Supplier verification status is verified, with verified company name WILLIAM REED LTD and company number 02883992.
Information not supplied in the published notice
98% confidenceNo award decision date, bid count, evaluation detail, lot title, lot-level value, pricing breakdown, renewal terms or contract signature confirmation is published.
View supporting evidence
These fields are absent or null in the supplied record.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- Award 1 is pending, so the supplied notice does not evidence a signed, concluded or active contract.
- The buyer's sole-provider rationale is reported as published; supporting market evidence is not supplied.
- No award decision date, bid count, evaluation outcomes, scoring, tender-response data or savings information is published.
- No lot title, lot-level value, pricing schedule or cost breakdown is supplied.
- No renewal, extension or follow-on procurement terms are supplied.
MARKET THEMES
Relevant award themes
Welsh GovernmentWILLIAM REED LTDFood and Drink Expostand spacedirect awardtransparency noticeNEC Birmingham
COMMON QUESTIONS
About this award
Who is the proposed supplier?
WILLIAM REED LTD, verified to company number 02883992.
What is the proposed award value?
GBP 118,440 excluding VAT and GBP 121,440 including VAT.
Is the contract signed?
No signed contract is evidenced. The award is pending and the notice shows a future signature date of 6 November 2026.
Why was a direct award used?
The buyer states that the supplier is the sole provider of exhibition space for the event.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.