B.D.S. Sponsorship wins Tatton Park playground sponsorship contract

Tender information last checkedLast checked 19 Oct 2026, 16:37.

Opportunity overview

Provision of sponsorship consultancy and acquisition services to secure commercial sponsorship and partnership opportunities for the new Tatton Park-themed play area at Tatton Park.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

B.D.S. SPONSORSHIP LIMITED

Matched by number

Contract value: £90.9k
Awarded: Not supplied
Contract signed: 15 Sept 2026
Including VAT: £109k
Award ID: 1
Status: active
Identifier: GB-COH 02816506
Location: London, UKI32, W1S 4AP, United Kingdom

Classification

No classification was supplied.

Lots

Lot 1Value not stated

Documents and notices

Contract details notice on Find a TenderOpen source ↗

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id: C5774
Status: complete
Procurement Method Details: Below threshold - unknown

Legal basis

Id: 2023/54
Scheme: UKPGA
Uri: https://www.legislation.gov.uk/ukpga/2023/54/contents ↗

Lots and requirements

Entry 1

Id: 1
Status: complete

Buyer, suppliers and contacts

Organisation 1

Name: Cheshire East Council
Id: GB-PPON-PTWR-7124-XZXQ

Identifier

Scheme: GB-PPON
Id: PTWR-7124-XZXQ

Address

Street Address: Delamere House, Delamere Street
Locality: Crewe
Postal Code: CW12JZ
Country: GB
Country Name: United Kingdom
Region: UKD62

Contact

Email: procurementeast@cheshireeast.gov.uk

Roles

buyer

Details

Classifications

Entry 1

Scheme: UK_CA_TYPE
Id: publicAuthoritySubCentralGovernment
Description: Public authority - sub-central government

Organisation 2

Name: B.D.S. SPONSORSHIP LIMITED
Id: GB-COH-02816506

Identifier

Scheme: GB-COH
Id: 02816506

Address

Street Address: C/O Price Bailey Llp, 24 Old Bond Street
Locality: London
Postal Code: W1S 4AP
Country: GB
Country Name: United Kingdom
Region: UKI32

Contact

Email: rbusby.bds@sponsorship.co.uk

Roles

supplier

Details

Scale: sme
Vcse: No

Award information

Award 1

Id: 1
Status: active
Main Procurement Category: services

Items

Item 1

Id: 1
Related Lot: 1

Additional Classifications

Entry 1

Scheme: CPV
Id: 79411100
Description: Business development consultancy services

Delivery locations

Entry 1

Region: UKD62
Country: GB
Country Name: United Kingdom

Suppliers

Supplier 1

Id: GB-COH-02816506
Name: B.D.S. SPONSORSHIP LIMITED

Related lots

Contracts and changes

Entry 1

Id: 1
Award ID: 1
Status: active
Has Renewal: Yes
Above Threshold: No
Date Signed: 16 Sept 2026, 00:00

Period

Starts: 16 Sept 2026, 00:00
Ends: 2 Feb 2027, 23:59
Max Extent Date: 10 May 2027, 23:59

Renewal

Description: 3 x 1 month

Value

Including VAT: 109,020
Amount: 90,850
Currency: GBP

Documents

Entry 1

Id: 098590-2026
Document Type: contractNotice
Notice Type: UK7
Description: Contract details notice on Find a Tender
Url: https://www.find-tender.service.gov.uk/Notice/098590-2026 ↗
Published: 19 Oct 2026, 15:06
Format: text/html

Recorded locations

Buyer location · Crewe · UKD62 · CW12JZ · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION

098590-2026Contract details notice on Find a Tender · 19 Oct 2026, 15:06

PROCURAAXIS AWARD ANALYSIS

Award outcome intelligence

Evidence-bound analysis of the published award appears below the official tender and award information.

ANALYSIS PREVIEW

Award intelligence at a glance

Cheshire East Council has awarded and signed a sponsorship consultancy contract with B.D.S. SPONSORSHIP LIMITED for Tatton Park’s new playground. The supplier will support the identification and acquisition of commercial sponsorship and partnership opportunities.

Published outcome signals

Notice typeContract details notice on Find a TenderEvidence: Published notice is described as a "Contract details notice on Find a Tender".
Award statusActiveEvidence: Award 1 has status "active".
Contract statusActiveEvidence: Contract 1 has status "active".

98% approved-analysis confidence1 supplier record analysed1 source limitations

SOURCE AND FRESHNESS

Traceable procurement data

Source: Find a Tender
Notice reference: 098590-2026
OCID: ocds-h6vhtk-078b01
First published: 19 Oct 2026
Last checked: 19 Oct 2026, 16:37
Notice versions reviewed: 1

View Find a Tender notice ↗

HOW THIS WAS PREPARED

Approved, evidence-bound analysis

ProcuraAxis structures information found in published procurement records, checks the result for consistency and publishes only approved analysis. Confidence describes the completeness and consistency of the available source information; it is not a guarantee of eligibility or contract award.

Analysis status: Approved for publication
Analysed: 19 Oct 2026

Read the analysis methodology →

AWARD OUTCOME

What happened

Published outcome

One active award and active contract are recorded for B.D.S. SPONSORSHIP LIMITED. The contract was signed and started on 16 September 2026.

Market significance

The contract has a published value of £90,850 excluding VAT (£109,020 including VAT) and covers business development consultancy services connected with sponsorship generation for a Tatton Park play-area project.

AWARDED SUPPLIERS AND LOTS

1 supplier record analysed

B.D.S. SPONSORSHIP LIMITED

99% confidence

Award 1 · Lots 1 · £90,850 excluding VAT; £109,020 including VAT GBP · Verified supplier; active award and contract

View supporting evidence

The award names B.D.S. SPONSORSHIP LIMITED as supplier. Its Companies House number 02816506 matches the verified company number. The published contract value applies to contract 1, linked to award 1.

LIFECYCLE

Award or contract stage

Notice type

99% confidence

Contract details notice on Find a Tender

View supporting evidence

Published notice is described as a "Contract details notice on Find a Tender".

Award status

99% confidence

Active

View supporting evidence

Award 1 has status "active".

Contract status

99% confidence

Active

View supporting evidence

Contract 1 has status "active".

Contract signed

99% confidence

16 September 2026

View supporting evidence

Contract 1 records dateSigned as 2026-09-16.

Contract start

99% confidence

16 September 2026

View supporting evidence

Contract period startDate is 2026-09-16.

VALUES

Published values explained

Contract value excluding VAT

99% confidence

£90,850

View supporting evidence

Contract 1 value.amount is 90850 GBP.

Contract value including VAT

99% confidence

£109,020

View supporting evidence

Contract 1 value.amountGross is 109020 GBP.

TIMELINE

Procurement timeline

Contract signed and commenced

99% confidence

16 September 2026

View supporting evidence

Contract 1 dateSigned and period.startDate are both 2026-09-16.

Initial contract end

99% confidence

2 February 2027

View supporting evidence

Contract 1 period.endDate is 2027-02-02.

Maximum stated extent date

99% confidence

10 May 2027

View supporting evidence

Contract 1 period.maxExtentDate is 2027-05-10.

Notice published

99% confidence

19 October 2026

View supporting evidence

The contract details notice was published at 2026-10-19T15:06:59+01:00.

SCOPE

What was awarded

Requirement

99% confidence

Sponsorship consultancy and acquisition services for commercial sponsorship and partnership opportunities for Tatton Park’s new themed play area.

View supporting evidence

Published tender description.

Service classification

99% confidence

Business development consultancy services (CPV 79411100)

View supporting evidence

Award item additional classification.

Delivery region

95% confidence

UKD62, United Kingdom

View supporting evidence

Award delivery address region is UKD62.

Lot coverage

99% confidence

Lot 1

View supporting evidence

Award 1 is related to lot 1.

PROCEDURE

Procedure and competition

Procurement method detail

99% confidence

Below threshold - unknown

View supporting evidence

Tender procurementMethodDetails is "Below threshold - unknown"; contract is marked aboveThreshold false.

Competition information

99% confidence

Unknown

View supporting evidence

Information not supplied in the published notice.

Evaluation and award rationale

99% confidence

Unknown

View supporting evidence

Information not supplied in the published notice.

CONTRACT TERMS

Published contract terms

Initial term

99% confidence

16 September 2026 to 2 February 2027

View supporting evidence

Contract period startDate and endDate.

Renewal provision

99% confidence

3 x 1 month

View supporting evidence

Contract hasRenewal is true and renewal description states "3 x 1 month".

Maximum stated extent

99% confidence

Up to 10 May 2027

View supporting evidence

Contract period.maxExtentDate is 2027-05-10.

COMMERCIAL VIEW

Commercial observations

Commercial model

95% confidence

A consultancy engagement focused on securing sponsorship and partnership opportunities rather than delivery of the playground itself.

View supporting evidence

The published description specifies sponsorship consultancy and acquisition services for the new play area.

Value allocation

98% confidence

The published contract value is allocated to the sole contract and sole supplier.

View supporting evidence

Contract 1 is linked to award 1, which names one supplier and relates to lot 1.

ANALYSIS QUALITY

98%overall confidence

Confidence reflects the completeness and consistency of the published award data.

Reference: ocds-h6vhtk-078b01
Analysed: 19 Oct 2026

APPROVED AWARD ANALYSIS

BUYER CONTEXT

Buyer context

Buyer

99% confidence

Cheshire East Council

View supporting evidence

Buyer party named Cheshire East Council.

Buyer type

99% confidence

Sub-central government public authority

View supporting evidence

Buyer classification is publicAuthoritySubCentralGovernment.

Buyer location

99% confidence

Crewe, United Kingdom

View supporting evidence

Buyer address locality is Crewe.

SUPPLIER CONTEXT

Supplier context

Supplier identity

99% confidence

B.D.S. SPONSORSHIP LIMITED (Companies House number 02816506)

View supporting evidence

Supplier verification matched the source company number to verified company B.D.S. SPONSORSHIP LIMITED.

Supplier classification

95% confidence

SME

View supporting evidence

Supplier party details record scale as "sme".

Supplier location

99% confidence

London, United Kingdom

View supporting evidence

Supplier address locality is London.

RENEWAL OUTLOOK

Renewal outlook

Estimated renewal decision window

90% confidence

By 2 February 2027, subject to the published 3 x 1 month renewal provision

View supporting evidence

The initial end date is 2 February 2027 and the contract includes 3 x 1 month renewals. This is a date-based estimate, not a procurement forecast.

DATA QUALITY

Gaps and source limitations

Supplier verification

99% confidence

Verified

View supporting evidence

The supplier was matched by Companies House number 02816506; verified company name is B.D.S. SPONSORSHIP LIMITED.

Published detail gaps

99% confidence

Award date, bid numbers, evaluation detail, lot title, pricing breakdown and detailed extension conditions are not supplied in the published notice.

View supporting evidence

These fields are absent or null in the supplied record.

SOURCE DATA LIMITATIONS

Information not supplied in the published notice

Information not supplied in the published notice: award date, bidder participation, evaluation methodology or scores, award rationale, lot title, detailed pricing and detailed renewal conditions.

MARKET THEMES

Relevant award themes

COMMON QUESTIONS

About this award

Who won the Tatton Park playground sponsorship contract?

B.D.S. SPONSORSHIP LIMITED won the active award.

What is the contract value?

The published value is £90,850 excluding VAT, or £109,020 including VAT.

When does the contract end?

The initial end date is 2 February 2027, with a stated provision for three one-month renewals and a maximum extent date of 10 May 2027.

ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.

Sponsorship Strategy for Tatton Park's New Playground

Opportunity overview

Awarded to

B.D.S. SPONSORSHIP LIMITED

Classification

Lots

Documents and notices

Published notice details

Scope, procedure and submissions

Legal basis

Lots and requirements

Buyer, suppliers and contacts

Identifier

Address

Contact

Roles

Details

Classifications

Identifier

Address

Contact

Roles

Details

Award information

Items

Additional Classifications

Delivery locations

Suppliers

Related lots

Contracts and changes

Period

Renewal

Value

Documents

Recorded locations

Notice and amendment history

Award intelligence at a glance

Published outcome signals

Traceable procurement data

Approved, evidence-bound analysis

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