AWARD OUTCOME
What happened
London Fire Commissioner has awarded and signed a contract for branded merchandise and promotional items used at LFB ceremonies and open-day events. The supplier is ALLWAG PROMOTIONS LIMITED.
Published outcomeOne active award and one active contract are reported for ALLWAG PROMOTIONS LIMITED. The contract was signed on 16 October 2026 and runs from 19 October 2026 to 18 October 2028, with an optional two-year extension.
Market significanceThis is a below-threshold limited-competition goods procurement with a stated contract value of £120,000 excluding VAT (£144,000 including VAT) for the initial term.
AWARDED SUPPLIERS AND LOTS
1 supplier record analysed
ALLWAG PROMOTIONS LIMITED
99% confidenceAward 1 · Lots 1 · £120,000 excluding VAT; £144,000 including VAT GBP · Verified supplier; active award and contract
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Supplier verification matched company number 03602082. Award 1 names the supplier and relates to lot 1; contract 1 is linked to award 1 and states the value.
LIFECYCLE
Award or contract stage
Notice type
99% confidenceContract details notice on Find a Tender
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Process notice_type and contract document description.
Tender status
99% confidenceComplete
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details_json.tender.status is "complete".
Award status
99% confidenceActive
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Award 1 status is "active".
Contract status
99% confidenceActive
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Contract 1 status is "active".
Contract signature
99% confidenceSigned 16 October 2026
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Contract 1 dateSigned is 2026-10-16.
Contract start
99% confidence19 October 2026
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Contract 1 period.startDate is 2026-10-19.
VALUES
Published values explained
Initial contract value excluding VAT
99% confidence£120,000
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Contract 1 value.amount is 120000 GBP.
Initial contract value including VAT
99% confidence£144,000
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Contract 1 value.amountGross is 144000 GBP.
Value allocation
96% confidenceThe stated contract value is linked to the single contract and award; no separate lot-level value is published.
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Contract 1 is linked to award 1; lot 1 has no value_amount.
TIMELINE
Procurement timeline
Contract details notice published
99% confidence16 October 2026, 15:04:50 BST
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Contract document datePublished is 2026-10-16T15:04:50+01:00.
Contract signed
99% confidence16 October 2026
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Contract 1 dateSigned is 2026-10-16.
Initial term starts
99% confidence19 October 2026
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Contract 1 period.startDate.
Initial term ends
99% confidence18 October 2028
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Contract 1 period.endDate.
Maximum possible end date
99% confidence18 October 2030
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Contract 1 period.maxExtentDate and renewal description.
SCOPE
What was awarded
Requirement
99% confidenceBranded merchandise and promotional items for LFB ceremonies and open-day events.
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Process and tender description.
Procurement category
99% confidenceGoods
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Award 1 mainProcurementCategory is "goods".
Lot structure
99% confidenceOne lot (lot 1); no published lot title or description.
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Tender and award data identify only lot 1, with null title and description.
Published classifications
99% confidenceSpecial clothing (CPV 18410000) and stationery (CPV 30192700).
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Award item additionalClassifications.
PROCEDURE
Procedure and competition
Procedure
99% confidenceBelow-threshold limited competition
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Tender procurementMethodDetails is "Below threshold - limited competition".
Above-threshold status
99% confidenceNo
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Contract 1 aboveThreshold is false.
Bidder and evaluation information
99% confidenceUnknown; information not supplied in the published notice.
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No bid counts, bidder list, scores or evaluation results are present.
CONTRACT TERMS
Published contract terms
Initial term
99% confidence19 October 2026 to 18 October 2028
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Contract 1 period startDate and endDate.
Extension option
99% confidenceOptional two-year extension from 19 October 2028 to 18 October 2030.
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Contract 1 hasRenewal, renewal description and maxExtentDate.
Options
98% confidenceAn extension option is stated; no further option detail is published.
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Contract 1 hasOptions is true and options description states "Option for extension".
COMMERCIAL VIEW
Commercial observations
Commercial structure
97% confidenceA single-supplier, single-lot goods contract with a stated initial-term value and an optional extension.
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One supplier is named for award 1 and lot 1; contract value and renewal fields are published.
Addressable requirement
96% confidenceThe requirement covers promotional merchandise for ceremonial and public-engagement events, with published classifications including special clothing and stationery.
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Tender description and award classifications.
DATA QUALITY
Gaps and source limitations
Published contract record
99% confidenceThe source is a Find a Tender contract details notice and includes active award and contract records, signature date, term, value and extension information.
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Process notice type; award and contract fields.
Supplier identity
99% confidenceVerified against company number 03602082; the verified legal name is ALLWAG PROMOTIONS LIMITED.
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supplierVerification status is verified with match_method "company_number".
Information not supplied in the published notice
99% confidenceNo tender publication date, submission deadline, award date, bid count, bidder list, evaluation scores, lot title, lot description, lot value, pricing breakdown or detailed scope specification is provided.
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Relevant fields are null or absent in supplied data.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- Information not supplied in the published notice: tender dates, submission deadline, award date, number of bids, competing suppliers, evaluation methodology, scores, pricing schedule and award rationale.
- Lot 1 has no published title, description or individual value.
- The notice states an optional extension but does not publish conditions, pricing or the decision process for exercising it.
MARKET THEMES
Relevant award themes
London Fire CommissionerALLWAG PROMOTIONS LIMITEDbranded merchandisepromotional itemsLFB97London Fire Brigade procurement
COMMON QUESTIONS
About this award
Who won the London Fire Commissioner branded merchandise contract?
ALLWAG PROMOTIONS LIMITED, verified by company number 03602082.
What is the value of the contract?
The published value is £120,000 excluding VAT and £144,000 including VAT.
When does the contract run?
The initial term is 19 October 2026 to 18 October 2028, with an optional extension to 18 October 2030.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.