AWARD OUTCOME
What happened
Met Office has published a transparency notice for a proposed direct award to Incubeta to renew its Google Ad Manager GAM360 ad-serving platform arrangement.
Published outcomeAward 1 is pending. The notice schedules a future signature date of 26 October 2026; it does not evidence a signed or active contract.
Market significanceThe proposed award is a £238,000 net services renewal, with a stated gross value of £285,600, for advertising services.
AWARDED SUPPLIERS AND LOTS
1 supplier record analysed
Incubeta
96% confidenceAward 1 · Lots 1 · 238000 GBP · Pending award
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Award 1 identifies Incubeta as supplier and gives a net award amount of GBP 238,000. The value is attached to the single award, not stated as a signed contract value.
LIFECYCLE
Award or contract stage
Notice status
95% confidencePublished transparency notice; process and lot marked complete
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The notice is titled “Transparency notice on Find a Tender”; tender and lot 1 have status “complete”.
Award status
99% confidencePending
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Award 1 status is “pending”.
Signature status
99% confidenceFuture signature scheduled, not evidenced as signed
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Award milestone type “futureSignatureDate” is scheduled for 2026-10-26.
Contract period
93% confidence26 October 2026 to 31 October 2027
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Award 1 contractPeriod gives startDate 2026-10-26 and endDate 2027-10-31.
VALUES
Published values explained
Award value, net
99% confidence£238,000 GBP
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Award 1 value.amount is 238000 GBP.
Award value, gross
99% confidence£285,600 GBP
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Award 1 value.amountGross is 285600 GBP.
TIMELINE
Procurement timeline
Notice publication
99% confidence16 October 2026, 14:00:44 +01:00
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The award notice document datePublished is 2026-10-16T14:00:44+01:00.
Scheduled signature date
98% confidence26 October 2026
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The futureSignatureDate milestone is due 2026-10-26T23:59:59Z.
Stated contract start
95% confidence26 October 2026
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Award 1 contractPeriod startDate is 2026-10-26T00:00:00Z.
Stated contract end
95% confidence31 October 2027
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Award 1 contractPeriod endDate is 2027-10-31T23:59:59Z.
SCOPE
What was awarded
Requirement
98% confidenceRenewal of an ad-serving platform arrangement for Google Ad Manager GAM360
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Notice title is “Ad Serving Platform (Google Ad Manager GAM360)” and description states “Renewal of contract for Ad Serving Platform (Google Ad Manager GAM360)”.
Procurement category
99% confidenceServices
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Award 1 mainProcurementCategory is “services”.
CPV classification
99% confidence79341000 — Advertising services
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Award item additional classification is CPV 79341000, described as Advertising services.
Delivery geography
94% confidenceUnited Kingdom
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Award item delivery address is region UK, country GB.
PROCEDURE
Procedure and competition
Procedure
99% confidenceDirect award
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Tender procurementMethod is “direct” and procurementMethodDetails is “Direct award”.
Published rationale
99% confidenceRenewal
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procurementMethodRationale states “This refers to a renewal.”
Rationale classification
90% confidenceAdditional repeat, extension, partial replacement
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The tender records procurementMethodRationaleClassifications id “additionalRepeatExtensionPartialReplacement”.
Threshold status
99% confidenceAbove threshold
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Award 1 aboveThreshold is true.
CONTRACT TERMS
Published contract terms
Term length
91% confidenceApproximately 12 months and 6 days, based on stated dates
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The stated period runs from 26 October 2026 to 31 October 2027.
Extension or options
99% confidenceUnknown
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Information not supplied in the published notice data.
Pricing breakdown
98% confidenceNot published
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Only aggregate net and gross award amounts are supplied.
COMMERCIAL VIEW
Commercial observations
Commercial structure
94% confidenceSingle-supplier, single-lot proposed renewal
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The notice has one lot and one pending award naming Incubeta; the rationale states it is a renewal.
Value interpretation
96% confidenceThe published figures are award-level values for the single award
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Award 1 contains both GBP 238,000 net and GBP 285,600 gross; no separate lot-level pricing is supplied.
DATA QUALITY
Gaps and source limitations
Award is not yet concluded
99% confidenceThe record is pending and signature is scheduled for a future date
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Award 1 is “pending” and the signature milestone is “scheduled”.
Supplier legal-entity verification
96% confidenceNot applicable in the supplied verification data
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supplier_identity_status is “not_applicable”; no verified company name or company number is supplied.
Lot detail
99% confidenceLot 1 has no published title, description or standalone value
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Lot 1 title, description and value fields are null.
Evaluation and competition detail
99% confidenceInformation not supplied in the published notice
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No bid count, evaluation criteria, scoring or award decision date is provided.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- The notice records a pending award and scheduled future signature, so it does not establish that a contract has been signed, commenced or is active.
- No award decision date, bidder count, evaluation method, scores, pricing breakdown or explanation of supplier selection is supplied.
- No extension, option or further renewal terms are published.
- Lot 1 lacks a published title, description and individual value.
- The supplied supplier verification data is marked not applicable and does not provide a verified legal company name or company number.
MARKET THEMES
Relevant award themes
Met OfficeIncubetaGoogle Ad Manager GAM360ad serving platformdirect awardadvertising servicesFind a Tender
COMMON QUESTIONS
About this award
Who is named in the Met Office Google Ad Manager GAM360 award?
Incubeta is named as the supplier for pending Award 1.
What is the proposed award value?
The notice gives a net value of £238,000 GBP and a gross value of £285,600 GBP.
Has the contract been signed?
No signed contract is evidenced. The award is pending and a signature date is scheduled for 26 October 2026.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.