AWARD OUTCOME
What happened
London and South East University Group published a transparency notice for a proposed direct award to ACHIEVE INTERNATIONAL EDUCATION GROUP LTD for student-recruitment-related commission and marketing promotional costs. The single £240,000 gross award remains pending; the published data does not confirm that a contract has been signed or started.
Published outcomeOne pending direct award, award ID 1, names ACHIEVE INTERNATIONAL EDUCATION GROUP LTD as supplier for lot 1.
Market significanceThe buyer cites technical reasons and AIEG’s claimed specialist China–UK student-recruitment capability at scale as the rationale for direct award, rather than a competed procurement.
AWARDED SUPPLIERS AND LOTS
1 supplier record analysed
ACHIEVE INTERNATIONAL EDUCATION GROUP LTD
99% confidenceAward 1 · Lots 1 · 240000 GBP · pending
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Award 1 names this verified supplier and states a gross value of GBP 240,000.
LIFECYCLE
Award or contract stage
Notice publication
99% confidence14 October 2026
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Transparency notice 096989-2026 was published on 2026-10-14.
Award record status
99% confidencePending
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Award 1 has status "pending" despite the procurement and lot being marked complete.
Future signature milestone
98% confidenceScheduled by 19 October 2026
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Award 1 milestone type futureSignatureDate is scheduled for 2026-10-19T23:59:59+01:00.
Published service period
96% confidence20 October 2026 to 1 March 2028
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Award 1 contractPeriod specifies these dates; this is not evidence that services have commenced.
VALUES
Published values explained
Award value
99% confidence£240,000 gross
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Award 1 value is amountGross 240000 GBP.
Value allocation
97% confidenceAllocated to the single supplier on award 1
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Award 1 has one named supplier, ACHIEVE INTERNATIONAL EDUCATION GROUP LTD.
TIMELINE
Procurement timeline
Award record date
90% confidence16 September 2026
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The supplied award record lists award_date as 2026-09-16.
Transparency notice published
99% confidence14 October 2026
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Notice 096989-2026 datePublished is 2026-10-14T13:02:03+01:00.
Scheduled signature deadline
98% confidence19 October 2026
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The futureSignatureDate milestone is scheduled for 2026-10-19.
Published planned start
96% confidence20 October 2026
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Award 1 contractPeriod startDate is 2026-10-20.
Published planned end
96% confidence1 March 2028
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Award 1 contractPeriod endDate is 2028-03-01T23:59:59Z.
SCOPE
What was awarded
Requirement
96% confidenceCommission payments and marketing promotional costs connected with AIEG
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The notice description states that the procurement is for commission payment and marketing promotional costs required under the arrangement with AIEG.
Procurement category
98% confidenceServices; recruitment services
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Award 1 is categorised as services and item 1 carries CPV 79600000, Recruitment services.
Lot structure
97% confidenceOne published lot (lot 1)
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Tender and award data each identify lot 1; no lot title or description is supplied.
Delivery area
94% confidenceUKJ4
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Award item 1 lists delivery address region UKJ4.
PROCEDURE
Procedure and competition
Procedure
99% confidenceDirect award
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The procurement method and method details are recorded as direct and Direct award.
Stated rationale
99% confidenceSingle-supplier technical reasons
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The rationale classification is singleSuppliersTechnicalReasons.
Buyer rationale narrative
93% confidenceAIEG is described as a China–UK student-recruitment specialist that has supported more than 18,000 students over the past decade; the buyer states no other provider can provide similar services at this scale.
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Published procurementMethodRationale.
Competition information
99% confidenceNot published
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No bid count, bidder list, evaluation results or scores are supplied.
CONTRACT TERMS
Published contract terms
Status
99% confidencePending award; no concluded or signed contract is confirmed
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Award 1 is pending and its signature date is a future scheduled milestone.
Published term
96% confidence20 October 2026 to 1 March 2028
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Award 1 contractPeriod provides these dates.
Extensions or options
99% confidenceUnknown
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No extension, option or renewal terms are supplied.
COMMERCIAL VIEW
Commercial observations
Commercial model signal
96% confidenceThe stated scope includes commission payments and marketing promotional costs.
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Published procurement description.
Route-to-market signal
98% confidenceThe buyer used a direct award supported by a stated specialist-capability rationale.
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Published method, rationale classification and rationale narrative.
DATA QUALITY
Gaps and source limitations
Lifecycle interpretation
99% confidenceThe process and lot are marked complete, but the sole award is pending and signature is only scheduled. This analysis therefore treats the record as a pending award rather than an active or signed contract.
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Tender status complete; lot 1 status complete; award 1 status pending; futureSignatureDate scheduled.
Supplier identity quality
99% confidenceSupplier identity is verified against the supplied Companies House company number 16273923.
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Supplier verification status is verified; match method is company_number.
Published detail coverage
99% confidenceInformation not supplied in the published notice includes a lot title, lot description, individual pricing breakdown and extension terms.
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Lot 1 has no title, description or value; no extension information is present.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- The notice does not publish bid numbers, competing suppliers, evaluation methodology, scores, pricing detail, savings or award-selection evidence beyond the stated direct-award rationale.
- No executed contract, signature confirmation or actual service commencement is supplied; the pending status prevents treating the arrangement as concluded or active.
- Lot 1 has no published title, description or separate value, so detailed lot-level scope and pricing cannot be assessed.
- No extension, option or contractual renewal terms are published; the renewal outlook is only a date-based estimate from the stated end date.
MARKET THEMES
Relevant award themes
ACHIEVE INTERNATIONAL EDUCATION GROUP LTDLondon and South East University Groupdirect awardstudent recruitment servicesrecruitment servicesFind a Tender
COMMON QUESTIONS
About this award
Who is named on the pending award?
ACHIEVE INTERNATIONAL EDUCATION GROUP LTD, verified against company number 16273923.
Has the contract been signed?
The published data does not confirm signature. The award is pending and lists a scheduled future signature date of 19 October 2026.
What is the published award value?
£240,000 gross for the single pending award.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.