AWARD OUTCOME
What happened
The Department for Transport published a transparency notice for a direct, below-threshold procurement of changes and translated advertising material for the Say it, See it, Sort it campaign. AML Group is named as the supplier for a pending award valued at £100,000 excluding VAT (£120,000 including VAT).
Published outcomeAward 1 is pending, with a future signature date scheduled for 26 October 2026. The published data does not confirm that a contract has been signed or started.
Market significanceThis is a £100,000 excluding-VAT direct award for advertising campaign services, covering amendments and additional materials under an existing licensing context.
AWARDED SUPPLIERS AND LOTS
1 supplier record analysed
AML Group
99% confidenceAward 1 · Lots 1 · £100,000 excluding VAT; £120,000 including VAT (award-level value) GBP · Named supplier on pending award
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Award 1 lists AML Group as supplier and gives amount £100,000 and amountGross £120,000. Supplier party identifier is GB-PPON PNNV-2993-DVMY.
LIFECYCLE
Award or contract stage
Published notice
99% confidenceTransparency notice published 14 October 2026
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Award document 096965-2026 is described as a "Transparency notice on Find a Tender" and has datePublished 2026-10-14T12:34:21+01:00.
Procurement status
99% confidenceTender and lot marked complete; award remains pending
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details_json.tender.status and lot 1 status are "complete", while award 1 status is "pending".
Signature status
99% confidenceFuture signature scheduled for 26 October 2026; signing not confirmed
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Award 1 milestone type futureSignatureDate is scheduled for 2026-10-26T23:59:59+00:00.
VALUES
Published values explained
Award value excluding VAT
99% confidence£100,000
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Award 1 value.amount is 100000 GBP.
Award value including VAT
99% confidence£120,000
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Award 1 value.amountGross is 120000 GBP.
Value allocation
91% confidenceAward-level value for the single named supplier and related lot; no separate lot value published
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Award 1 names one supplier, relates to lot 1, and the lot record has no value_amount.
TIMELINE
Procurement timeline
Notice publication
99% confidence14 October 2026
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Document 096965-2026 datePublished is 2026-10-14T12:34:21+01:00.
Planned contract start
97% confidence26 October 2026
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Award 1 contractPeriod.startDate is 2026-10-26T00:00:00+00:00.
Scheduled future signature date
99% confidence26 October 2026
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Award 1 futureSignatureDate milestone is due 2026-10-26T23:59:59+00:00.
Planned contract end
97% confidence31 March 2030
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Award 1 contractPeriod.endDate is 2030-03-31T23:59:59+01:00.
SCOPE
What was awarded
Requirement
99% confidenceChanges to Say it, See it, Sort it campaign advertising material, including translated material
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Tender description states the requirement is to cover new industry requests for campaign advertising material and amend initial material with translated material.
Service classification
99% confidenceAdvertising campaign services (CPV 79341400)
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Award item additional classification is CPV 79341400, described as Advertising campaign services.
Delivery coverage
98% confidenceUnited Kingdom
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Award item delivery address is region UK, country GB.
Lot
99% confidenceLot 1; no published lot title or description
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Award 1 relates to lot 1. The lot record has null title and description.
PROCEDURE
Procedure and competition
Procedure
99% confidenceDirect procurement
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Tender procurementMethod is "direct".
Competition basis
99% confidenceBelow threshold - without competition
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Tender procurementMethodDetails is "Below threshold - without competition".
Legal basis
98% confidenceProcurement Act 2023 (UKPGA 2023/54)
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Tender legalBasis identifies UKPGA 2023/54.
Bidder and evaluation information
99% confidenceUnknown
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Information not supplied in the published notice.
CONTRACT TERMS
Published contract terms
Planned period
97% confidence26 October 2026 to 31 March 2030
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Award 1 contractPeriod specifies these start and end dates; the award is still pending.
Options
99% confidenceOptions are indicated for additional posters, amendments to current campaign material, and other changes requiring AML Group amendments under a licensing agreement
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Award 1 hasOptions is true and provides this options description.
Extension or option value
99% confidenceUnknown
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The notice describes options but does not publish an option value, extension duration, or exercise conditions.
COMMERCIAL VIEW
Commercial observations
Commercial rationale stated in notice
96% confidenceThe work concerns industry-requested campaign changes, translated material, and possible further amendments under a licensing agreement
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Tender description and award options description state these requirements.
Competitive market signal
99% confidenceThe notice records a direct, below-threshold procurement without competition; it does not publish comparative bids or evaluation results
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procurementMethodDetails is "Below threshold - without competition"; no bid or evaluation data is supplied.
DATA QUALITY
Gaps and source limitations
Award maturity
99% confidencePending award, not a confirmed signed or active contract
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Award 1 status is pending and a future signature milestone is scheduled.
Supplier verification scope
99% confidenceSupplier identity is marked not applicable for Companies House verification; AML Group is reported as the published supplier name, not as a Companies House-verified legal name
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Supplier identity status is not_applicable; verified_company_name and verified_company_number are null.
Lot detail
99% confidenceLot 1 has no published title, description, or separate value
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Lot 1 fields title, description, and value_amount are null.
Unpublished information
98% confidenceInformation not supplied in the published notice includes award decision date, bidder count, evaluation details, pricing breakdown, and extension value or duration
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These fields are absent or null in the supplied record.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- The record is a pending award with a scheduled future signature date; it does not establish that a contract has been signed, commenced, or remains active.
- AML Group is the source-published supplier name. No verified legal company name or company number was supplied, and supplier verification is marked not applicable.
- No award decision date, bidder count, evaluation information, award rationale, or pricing breakdown was supplied.
- Lot 1 has no published title, description, or individual value.
- The notice describes options but does not state their value, duration, or exercise mechanism.
- The planned contract dates may change because the award remains pending.
MARKET THEMES
Relevant award themes
Department for TransportAML GroupSay it See it Sort itSiSiS campaign changesadvertising campaign servicesdirect awardFind a Tender
COMMON QUESTIONS
About this award
Who is named as the supplier?
AML Group is named as the supplier on award 1.
What is the award value?
The published award value is £100,000 excluding VAT and £120,000 including VAT.
Has the contract been signed?
The supplied notice does not confirm signing. The award is pending and lists a future signature date of 26 October 2026.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.