Essex County Council awards Mosaic Public Sector extension to Experian

Tender information last checkedLast checked 13 Oct 2026, 17:06.

Opportunity overview

Annual provision of Mosaic Public Sector at household level for the Essex County Council area. This is for more than 650k households across Essex (Essex districts only, no Southend and Thurrock). • Mosaic is a ready-made national customer segmentation tool developed by Experian • Mosaic classifies every household in the UK into one of 18 national 'groups' and 68 'types', based on their social, cultural and economic behaviour • Mosaic contains over 1,200 indicators which describe the likely characteristics and behaviour of each household • Mosaic contains data on themes such as demographics, lifestyles and communication preferences • Data is updated annually, and recently substantial improvements have been made to the dataset, moving from Mosaic version 7 to Mosaic version 8. • Mosaic is Experian's own dataset, not open access to the public, and unique in its breadth and depth. It is providing us with Essex-specific data on a household level, i.e. much more granular than publicly available data. Mosaic can be used for a variety of purposes, including: • To target specific sets of residents based on characteristics of our choosing • To profile current service users to better understand potential need and future demand for services • To tailor the way we interact with different types of residents • To target the allocation of preventative resources more effectively • To better inform our communications and marketing campaigns NB: This is a two year extension to an existing contract.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

experian ltd

Matched by exact name

Published award value: Value not stated
Awarded: Not supplied
Contract signed: 23 Sept 2026
Award ID: 1
Status: active
Identifier: GB-COH experian ltd
Location: london, UKI32, SW1E 5JL, United Kingdom

Classification

No classification was supplied.

Lots

Lot 1Value not stated

Documents and notices

Contract details notice on Find a TenderOpen source ↗

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id: ocds-h6vhtk-0786d4
Status: complete
Procurement Method Details: Below threshold - unknown

Legal basis

Id: 2023/54
Scheme: UKPGA
Uri: https://www.legislation.gov.uk/ukpga/2023/54/contents ↗

Lots and requirements

Entry 1

Id: 1
Status: complete

Buyer, suppliers and contacts

Organisation 1

Name: Essex County Council
Id: GB-PPON-PWVM-4844-NRQH

Identifier

Scheme: GB-PPON
Id: PWVM-4844-NRQH

Address

Street Address: County Hall, Market Road
Locality: Chelmsford
Postal Code: CM1 1QH
Country: GB
Country Name: United Kingdom
Region: UKH36

Contact

Email: craig.johnson@essex.gov.uk

Roles

buyer

Details

Classifications

Entry 1

Scheme: UK_CA_TYPE
Id: publicAuthoritySubCentralGovernment
Description: Public authority - sub-central government

Organisation 2

Name: experian ltd
Id: GB-COH-experian ltd

Identifier

Scheme: GB-COH
Id: experian ltd

Additional Identifiers

Entry 1

Scheme: GB-PPON
Id: PYZQ-9413-BYDV

Address

Street Address: 80 victoria street,
Locality: london
Postal Code: SW1E 5JL
Country: GB
Country Name: United Kingdom
Region: UKI32

Contact

Email: matthew.weston@experian.com

Roles

supplier

Details

Scale: large
Vcse: No

Award information

Award 1

Id: 1
Status: active
Main Procurement Category: services

Items

Item 1

Id: 1
Related Lot: 1

Additional Classifications

Entry 1

Scheme: CPV
Id: 73100000
Description: Research and experimental development services

Entry 2

Scheme: CPV
Id: 73200000
Description: Research and development consultancy services

Entry 3

Scheme: CPV
Id: 73300000
Description: Design and execution of research and development

Delivery locations

Entry 1

Region: UKH3
Country: GB
Country Name: United Kingdom

Suppliers

Supplier 1

Id: GB-COH-experian ltd
Name: experian ltd

Related lots

Contracts and changes

Entry 1

Id: 1
Award ID: 1
Status: active
Above Threshold: No
Date Signed: 24 Sept 2026, 00:00

Period

Starts: 10 Oct 2026, 00:00
Ends: 9 Oct 2028, 23:59

Value

Including VAT: 29,150
Currency: GBP

Documents

Entry 1

Id: 096675-2026
Document Type: contractNotice
Notice Type: UK7
Description: Contract details notice on Find a Tender
Url: https://www.find-tender.service.gov.uk/Notice/096675-2026 ↗
Published: 13 Oct 2026, 15:43
Format: text/html

Recorded locations

Buyer location · Chelmsford · UKH36 · CM1 1QH · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION

096675-2026Contract details notice on Find a Tender · 13 Oct 2026, 15:43

PROCURAAXIS AWARD ANALYSIS

Award outcome intelligence

Evidence-bound analysis of the published award appears below the official tender and award information.

ANALYSIS PREVIEW

Award intelligence at a glance

Essex County Council has concluded and signed a two-year extension for household-level Mosaic Public Sector data and segmentation services with EXPERIAN LIMITED. The published contract value is £29,150 gross.

Published outcome signals

Notice typeContract details notice on Find a TenderEvidence: The published document is described as a "Contract details notice on Find a Tender".
Procurement statusCompleteEvidence: Tender status is recorded as "complete".
Award statusActiveEvidence: Award 1 is recorded with status "active".

97% approved-analysis confidence1 supplier record analysed3 source limitations

SOURCE AND FRESHNESS

Traceable procurement data

Source: Find a Tender
Notice reference: 096675-2026
OCID: ocds-h6vhtk-0786d4
First published: 13 Oct 2026
Last checked: 13 Oct 2026, 17:06
Notice versions reviewed: 1

View Find a Tender notice ↗

HOW THIS WAS PREPARED

Approved, evidence-bound analysis

ProcuraAxis structures information found in published procurement records, checks the result for consistency and publishes only approved analysis. Confidence describes the completeness and consistency of the available source information; it is not a guarantee of eligibility or contract award.

Analysis status: Approved for publication
Analysed: 13 Oct 2026

Read the analysis methodology →

AWARD OUTCOME

What happened

Published outcome

One active award and active contract are recorded for EXPERIAN LIMITED under lot 1.

Market significance

This is a small, below-threshold continuation purchase for a proprietary household segmentation dataset covering more than 650,000 households in the Essex district area.

AWARDED SUPPLIERS AND LOTS

1 supplier record analysed

EXPERIAN LIMITED

99% confidence

Award 1 · Lots 1 · 29150 GBP · active

View supporting evidence

Award 1 names supplier "experian ltd"; supplier verification identifies the legal supplier as EXPERIAN LIMITED (company number 00653331). The linked active contract has a gross value of £29,150.

LIFECYCLE

Award or contract stage

Notice type

99% confidence

Contract details notice on Find a Tender

View supporting evidence

The published document is described as a "Contract details notice on Find a Tender".

Procurement status

97% confidence

Complete

View supporting evidence

Tender status is recorded as "complete".

Award status

97% confidence

Active

View supporting evidence

Award 1 is recorded with status "active".

Contract status

99% confidence

Active

View supporting evidence

Contract 1 is recorded with status "active".

Contract signature

99% confidence

Signed on 24 September 2026

View supporting evidence

Contract 1 records dateSigned as 2026-09-24.

Contract period

99% confidence

10 October 2026 to 9 October 2028

View supporting evidence

Contract 1 records startDate 2026-10-10 and endDate 2028-10-09.

VALUES

Published values explained

Published contract value

99% confidence

£29,150 gross

View supporting evidence

Contract 1 value is amountGross 29150, currency GBP.

Value allocation

96% confidence

Contract-level value linked to award 1 and lot 1

View supporting evidence

Contract 1 is linked to awardID 1; award 1 is linked to lot 1.

TIMELINE

Procurement timeline

Contract signed

99% confidence

24 September 2026

View supporting evidence

Contract 1 dateSigned is 2026-09-24.

Contract start

99% confidence

10 October 2026

View supporting evidence

Contract 1 period startDate is 2026-10-10.

Notice published

99% confidence

13 October 2026

View supporting evidence

The contract details notice datePublished is 2026-10-13T15:43:00+01:00.

Contract end

99% confidence

9 October 2028

View supporting evidence

Contract 1 period endDate is 2028-10-09.

SCOPE

What was awarded

Requirement

99% confidence

Annual provision of Mosaic Public Sector at household level for the Essex County Council area

View supporting evidence

The tender description states this requirement.

Coverage

98% confidence

More than 650,000 households across Essex districts; excludes Southend and Thurrock

View supporting evidence

The description states coverage is for more than 650k households across Essex, excluding Southend and Thurrock.

Service characteristics

98% confidence

Household segmentation data with 18 national groups, 68 types and more than 1,200 indicators

View supporting evidence

The description specifies these Mosaic dataset characteristics.

Stated uses

97% confidence

Resident targeting, service-user profiling, demand planning, preventative-resource allocation, and communications and marketing

View supporting evidence

The description lists these intended uses.

Classification

96% confidence

Research and experimental development services; research and development consultancy services; design and execution of research and development

View supporting evidence

Award item classifications list CPV 73100000, 73200000 and 73300000.

PROCEDURE

Procedure and competition

Procurement method detail

99% confidence

Below threshold - unknown

View supporting evidence

Tender procurementMethodDetails is recorded as "Below threshold - unknown".

Above-threshold status

99% confidence

View supporting evidence

Contract 1 records aboveThreshold as false.

Lots

97% confidence

One published lot (lot 1)

View supporting evidence

The tender and award data each identify lot 1 only.

Competition information

99% confidence

Unknown

View supporting evidence

Information on bidders, tender responses and evaluation is not supplied in the published notice.

CONTRACT TERMS

Published contract terms

Term

99% confidence

Two years

View supporting evidence

The description calls this a two-year extension; the stated contract dates run from 10 October 2026 to 9 October 2028.

Extension context

99% confidence

Extension to an existing contract

View supporting evidence

The tender description states: "This is a two year extension to an existing contract."

Pricing basis

99% confidence

£29,150 gross

View supporting evidence

The contract value is explicitly recorded as amountGross £29,150.

Renewal or further-extension terms

99% confidence

Unknown

View supporting evidence

No renewal options or further-extension provisions are supplied in the published notice.

COMMERCIAL VIEW

Commercial observations

Continuation requirement

99% confidence

The procurement is described as a two-year extension to an existing contract.

View supporting evidence

The tender description explicitly identifies the purchase as an extension.

Proprietary-data dependency

97% confidence

The buyer describes Mosaic as Experian's own dataset, not publicly open access, and unique in breadth and depth.

View supporting evidence

These statements appear in the tender description.

Annual data refresh

97% confidence

The dataset is stated to be updated annually.

View supporting evidence

The tender description states that data is updated annually.

ANALYSIS QUALITY

97%overall confidence

Confidence reflects the completeness and consistency of the published award data.

Reference: ocds-h6vhtk-0786d4
Analysed: 13 Oct 2026

APPROVED AWARD ANALYSIS

BUYER CONTEXT

Buyer context

Buyer

99% confidence

Essex County Council

View supporting evidence

The buyer party is named Essex County Council.

Buyer type

98% confidence

Sub-central government public authority

View supporting evidence

Buyer classification is "publicAuthoritySubCentralGovernment".

Buyer location

98% confidence

Chelmsford, United Kingdom

View supporting evidence

The buyer address lists Chelmsford, CM1 1QH, United Kingdom.

SUPPLIER CONTEXT

Supplier context

Legal supplier identity

99% confidence

EXPERIAN LIMITED (company number 00653331)

View supporting evidence

Supplier verification records verified company name EXPERIAN LIMITED and company number 00653331 using an exact-name match.

Supplier scale

96% confidence

Large enterprise

View supporting evidence

The supplier party details record scale as "large".

Source supplier name

99% confidence

experian ltd

View supporting evidence

The supplier party and award source name are recorded as "experian ltd"; verified legal identity is EXPERIAN LIMITED.

RENEWAL OUTLOOK

Renewal outlook

Estimated contract-end point

99% confidence

9 October 2028

View supporting evidence

The explicit contract end date is 2028-10-09. This is an end-date estimate only, not a procurement forecast.

DATA QUALITY

Gaps and source limitations

Supplier identity quality

99% confidence

Verified legal supplier identity available

View supporting evidence

The supplied verification workflow reports EXPERIAN LIMITED, company number 00653331, with status "verified" and exact-name match.

Unpublished award date

99% confidence

Information not supplied in the published notice

View supporting evidence

Award 1 has no award date in the supplied award record.

Unpublished competition and evaluation information

99% confidence

Information not supplied in the published notice

View supporting evidence

No bid count, bidder list, scoring, evaluation rationale or award-decision narrative is provided.

Lot detail limitation

99% confidence

Lot 1 has no published title, description or separate value

View supporting evidence

The supplied lot record contains only ID 1 and status complete.

SOURCE DATA LIMITATIONS

Information not supplied in the published notice

Information on the award date, tender competition, bidder numbers, evaluation, pricing breakdown and award rationale is not supplied in the published notice.
Lot 1 has no published title, description or individual lot value.
No renewal options or further-extension terms are published.

MARKET THEMES

Relevant award themes

COMMON QUESTIONS

About this award

Who won the Mosaic Public Sector contract?

EXPERIAN LIMITED is the verified legal supplier for award 1.

What is the contract value?

The published gross contract value is £29,150.

When does the contract run?

The contract is recorded as running from 10 October 2026 to 9 October 2028.

Is this a new requirement?

The notice describes it as a two-year extension to an existing contract.

ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.

Mosaic Public Sector

Opportunity overview

Awarded to

experian ltd

Classification

Lots

Documents and notices

Published notice details

Scope, procedure and submissions

Legal basis

Lots and requirements

Buyer, suppliers and contacts

Identifier

Address

Contact

Roles

Details

Classifications

Identifier

Additional Identifiers

Address

Contact

Roles

Details

Award information

Items

Additional Classifications

Delivery locations

Suppliers

Related lots

Contracts and changes

Period

Value

Documents

Recorded locations

Notice and amendment history

Award intelligence at a glance

Published outcome signals

Traceable procurement data

Approved, evidence-bound analysis

Continue your research