✓Tender information last checkedLast checked 16 Oct 2026, 13:31.
Opportunity overview
Wirral Met College is seeking a supplier to provide marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses.
The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting. Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution, as detailed in the specification.
The contract will run for an initial 12 months, with an option to extend for a further 12 months at the College's discretion.
Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions. Tenders will be evaluated on quality (70%) and price (30%).
**Clarification Log - PR-2026-0085 Marketing Tender**
The Clarification Log dated 14 October 2026 is now available and must be read alongside the tender documents.
Appendix D - Bidder Response Workbook v2 remains unchanged. Bidders should refer to the Clarification Log when completing their responses and pricing. Where a clarification updates the original tender wording, the published clarification takes precedence.
The submission deadline remains 12:00 noon (GMT) on Sunday 25 October 2026.Open source ↗
Published notice details
Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.
Scope, procedure and submissions
Id
PR-2016-0085
Status
active
Procurement Method
open
Procurement Method Details
Below threshold - open competition
Main Procurement Category
services
Above Threshold
No
How to submit
College website: https://www.wmc.ac.uk
Tenders must be submitted electronically by email to tendersubmissions@wmc.ac.uk by 12:00 noon (GMT) on Sunday 25 October 2026.
Use the subject line "PR-2026-0085 - Marketing Tender - [Bidder's legal name]". Either previously published subject line will also be accepted.
Include the completed tender response workbook and all supporting documents required by the specification. Read the tender documents alongside the published Clarification Log.
The College website is provided for reference only; tender submissions must be sent to the email address above.
PR-2026-0085 - Tender deadline extension and forthcoming clarification,
The College is extending the tender submission period to allow bidders sufficient time to consider further clarification responses and any revised tender documents.
Clarification Issue 02 is expected to be published on 23 October 2026.
The original submission deadline of 25 October 2026 will no longer apply. The proposed revised deadline is 12:00 noon GMT on Friday 6 November 2026, subject to confirmation when Clarification Issue 02 is published.
All bidders will be notified of the confirmed revised deadline and procurement timetable.
Id
097873-2026
Lots and requirements
Entry 1
Id
1
Status
active
Has Renewal
Yes
Value
Including VAT
110,400
Amount
92,000
Currency
GBP
Selection criteria
Criteria
Criterion 1
Description
This procurement is reserved for suppliers with business operations in the United Kingdom.
Suitability
Sme
Yes
Vcse
Yes
Contract period
Starts
16 Nov 2026, 00:00
Ends
15 Nov 2027, 23:59
Max Extent Date
15 Nov 2028, 23:59
Renewal
Description
The College may extend the contract for a further 12 months, from 16 November 2027 to 15 November 2028, subject to satisfactory supplier performance, budget availability and the College's requirements. The extension is at the College's discretion and is not guaranteed.
Award criteria
Description
Tenders will be evaluated on quality (70%) and price (30%). Quality will be assessed against the criteria in the tender specification and response workbook. Price will be assessed using the total evaluated cost excluding VAT for the initial 12-month term and optional 12-month extension. The contract will be awarded to the compliant bidder achieving the highest combined score.
**Clarification Log - PR-2026-0085 Marketing Tender**
The Clarification Log dated 14 October 2026 is now available and must be read alongside the tender documents.
Appendix D - Bidder Response Workbook v2 remains unchanged. Bidders should refer to the Clarification Log when completing their responses and pricing. Where a clarification updates the original tender wording, the published clarification takes precedence.
The submission deadline remains 12:00 noon (GMT) on Sunday 25 October 2026.
3 published notice versions reviewed by ProcuraAxis.
3 VERSIONS
1
096593-2026Tender notice on Find a Tender ·
2
097105-2026Tender notice on Find a Tender ·
3
097873-2026Tender notice on Find a Tender ·
PROCURAAXIS ANALYSIS
ProcuraAxis Analysis
Our approved analysis of the opportunity appears below the official tender information.
ANALYSIS PREVIEW
Opportunity intelligence at a glance
Wirral Metropolitan College is seeking a supplier for marketing, advertising and media-buying services to support student recruitment, raise awareness and promote courses. The scope includes campaign planning, media recommendations and buying, delivery, monitoring, optimisation and reporting, with potential channels including digital, paid social, outdoor, radio/audio and printed promotional materials/distribution.
Who this may suit
Suitable for marketing, advertising and media-buying providers with multi-channel campaign planning, delivery, optimisation and reporting capability.
Key points identified
Service scopeMarketing, advertising and media-buying services covering campaign planning, media recommendations and buying, delivery, monitoring, optimisation and performance reporting.Evidence: "The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting."
Potential media channelsDigital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution may be included.Evidence: "Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution."
Tender responseComplete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions.Evidence: "Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions."
95% approved-analysis confidence4 supplier criteria identified3 risks or unknowns
ProcuraAxis structures information found in published procurement records, checks the result for consistency and publishes only approved analysis. Confidence describes the completeness and consistency of the available source information; it is not a guarantee of eligibility or contract award.
Wirral Metropolitan College is seeking a supplier for marketing, advertising and media-buying services to support student recruitment, raise awareness and promote courses. The scope includes campaign planning, media recommendations and buying, delivery, monitoring, optimisation and reporting, with potential channels including digital, paid social, outdoor, radio/audio and printed promotional materials/distribution.
Who this may suit
Suitable for marketing, advertising and media-buying providers with multi-channel campaign planning, delivery, optimisation and reporting capability.
Key deliverables
Campaign planning
Media recommendations and buying
Campaign delivery
Monitoring, optimisation and performance reporting
Tender response workbook, including Common Campaign Scenario and Pricing Response
SUPPLIER REQUIREMENTS
4 criteria identified
Service scope
99% confidence
Marketing, advertising and media-buying services covering campaign planning, media recommendations and buying, delivery, monitoring, optimisation and performance reporting.
View supporting evidence
"The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting."
Potential media channels
98% confidence
Digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution may be included.
View supporting evidence
"Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution."
Tender response
99% confidence
Complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions.
View supporting evidence
"Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions."
Eligibility requirements
98% confidence
Unknown from supplied evidence.
View supporting evidence
No explicit eligibility, company-size, insurance or certification requirements are stated in the supplied opportunity data.
COMMERCIAL AND DELIVERY
Contract intelligence
Commercial
Estimated contract value
95% confidence
Up to £92,000.
View supporting evidence
process.value_max: 92000 GBP; lot 1 value_amount: 92000 GBP.
Evaluation weighting
99% confidence
Quality 70%; price 30%.
View supporting evidence
"Tenders will be evaluated on quality (70%) and price (30%)."
Initial term
99% confidence
12 months.
View supporting evidence
"The contract will run for an initial 12 months."
Extension
99% confidence
Option to extend for a further 12 months at the College's discretion.
View supporting evidence
"with an option to extend for a further 12 months at the College's discretion."
Delivery
Delivery locations
93% confidence
UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ and UKK regions are listed as delivery locations.
View supporting evidence
Supplied locations list delivery regions UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ and UKK.
Delivery timetable
99% confidence
Contract start and end dates are unknown.
View supporting evidence
process.contract_start_at and process.contract_end_at are null.
PROCEDURE
How to respond
Procurement procedure
99% confidence
Below-threshold open competition.
View supporting evidence
process.procurement_method_details: "Below threshold - open competition".
process.submission_deadline and lot 1 submission_deadline: "2026-10-25T12:00:00Z".
RISKS AND UNKNOWNS
Points requiring attention
Deadline time-zone inconsistency
96% confidence
The structured deadline is 12:00 UTC, while the clarification-log title states 12:00 noon (GMT) on the same date. These are not necessarily equivalent in late October; bidders should verify the applicable submission time in the tender portal/documents.
View supporting evidence
Structured field: "2026-10-25T12:00:00Z". Clarification document title: "The submission deadline remains 12:00 noon (GMT) on Sunday 25 October 2026."
Clarification precedence
99% confidence
The clarification log must be read with the tender documents; published clarifications take precedence where they update original wording.
View supporting evidence
Clarification document title: "The Clarification Log dated 14 October 2026 is now available and must be read alongside the tender documents... Where a clarification updates the original tender wording, the published clarification takes precedence."
Detailed specification dependency
98% confidence
Channel scope and submission instructions are stated to be detailed in the specification, which was not supplied in full.
View supporting evidence
"as detailed in the specification" and "in accordance with the specification and submission instructions."
ProcuraAxis analysis supplements, but does not replace, the original notice and tender documents. Always verify eligibility, deadlines and commercial terms with the issuing authority.
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