AWARD OUTCOME
What happened
Dacorum Borough Council awarded a direct, below-threshold contract for a three-year lamp post banner campaign supporting the Maylands Wayfinding Project to BAY MEDIA LTD. The published contract record states that it was signed on 30 September 2026 and runs from 1 October 2026 to 30 September 2029.
Published outcomeOne active award and one active contract are recorded for BAY MEDIA LTD, covering lot 1.
Market significanceThe contract has a published net value of £26,949 and gross value of £32,338.80. It was awarded without competition under a below-threshold direct procurement route.
AWARDED SUPPLIERS AND LOTS
1 supplier record analysed
BAY MEDIA LTD
99% confidenceAward 1 · Lots 1 · Shared contract value: £26,949 net (£32,338.80 gross) GBP · Active award and active contract
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Award 1 names BAY MEDIA LTD as supplier and relates to lot 1. Contract 1 is linked to award 1 and publishes the contract value.
LIFECYCLE
Award or contract stage
Notice type
99% confidenceContract details notice on Find a Tender
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The source labels the notice as "Contract details notice on Find a Tender" (UK7).
Award status
99% confidenceActive
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Award 1 has status "active".
Contract status
99% confidenceActive
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Contract 1 has status "active".
Contract signed
99% confidence30 September 2026
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Contract 1 contains dateSigned: 2026-09-30.
Contract period
99% confidence1 October 2026 to 30 September 2029
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Contract 1 period lists startDate 2026-10-01 and endDate 2029-09-30.
VALUES
Published values explained
Contract value, excluding VAT
99% confidence£26,949
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Contract 1 value.amount is 26949 GBP.
Contract value, including VAT
99% confidence£32,338.80
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Contract 1 value.amountGross is 32338.8 GBP.
TIMELINE
Procurement timeline
Contract signed
99% confidence30 September 2026
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Contract 1 dateSigned is 2026-09-30.
Contract start
99% confidence1 October 2026
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Contract 1 period.startDate is 2026-10-01.
Contract end
99% confidence30 September 2029
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Contract 1 period.endDate is 2029-09-30.
Notice published
99% confidence12 October 2026
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The contract details notice was published at 2026-10-12T18:01:23+01:00.
SCOPE
What was awarded
Requirement
99% confidenceLamp post banner campaign for the Maylands Wayfinding Project
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The tender title is "Lamp Post Banner Campaign" and the description states it is for the Maylands Wayfinding Project over three years.
Procurement category
99% confidenceServices
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Award 1 mainProcurementCategory is "services".
CPV classification
99% confidence79340000 — Advertising and marketing services
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The award item lists CPV 79340000.
Delivery area
95% confidenceUKH23
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The award item specifies delivery in region UKH23.
Lot
99% confidenceLot 1
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Award 1 and its item both relate to lot 1.
PROCEDURE
Procedure and competition
Procurement method
99% confidenceDirect
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The tender procurementMethod is "direct".
Procedure detail
99% confidenceBelow threshold - without competition
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The tender procurementMethodDetails states "Below threshold - without competition".
Competition information
98% confidenceNo competition was recorded under the stated direct, below-threshold route.
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The published procurement method detail is "Below threshold - without competition".
CONTRACT TERMS
Published contract terms
Duration
99% confidenceThree years
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The published period runs from 1 October 2026 to 30 September 2029; the tender description also states "over 3 years".
VAT treatment
99% confidenceBoth net and gross contract values are published.
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Contract 1 provides amount (£26,949) and amountGross (£32,338.80).
Above threshold
99% confidenceNo
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Contract 1 aboveThreshold is false.
COMMERCIAL VIEW
Commercial observations
Route to market
99% confidenceThe buyer used a below-threshold direct award without competition.
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The published procurement method detail states "Below threshold - without competition".
Published commercial scale
99% confidence£26,949 excluding VAT across the stated three-year term.
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Contract 1 publishes a £26,949 net value and a period from 1 October 2026 to 30 September 2029.
DATA QUALITY
Gaps and source limitations
Supplier identity quality
99% confidenceVerified
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BAY MEDIA LTD was matched by company number 03788497; the verification record reports status "verified".
Lot detail
99% confidenceLot 1 has no published title, description or individual lot value.
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The lot record provides only ID 1 and status complete; title, description and value fields are null.
Award date
99% confidenceInformation not supplied in the published notice.
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Award 1 has no award_date and the source award record does not provide an award date.
Evaluation and bidding detail
99% confidenceInformation not supplied in the published notice.
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No bidder count, tender submissions, evaluation scores or award rationale is provided.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- No award decision date is published.
- No lot title, lot description or individual lot value is published beyond the overall requirement and contract record.
- No bidder count, evaluation methodology, scores, pricing breakdown or award rationale is published.
- No extension, renewal or option terms are published.
MARKET THEMES
Relevant award themes
Dacorum Borough CouncilBAY MEDIA LTDLamp Post Banner CampaignMaylands Wayfinding Projectdirect awardadvertising and marketing servicespublic procurement
COMMON QUESTIONS
About this award
Who won the Lamp Post Banner Campaign contract?
BAY MEDIA LTD, verified under company number 03788497, is named as the supplier for award 1.
What is the contract value?
The published contract value is £26,949 excluding VAT and £32,338.80 including VAT.
When does the contract run?
The published contract period is 1 October 2026 to 30 September 2029.
Was the opportunity competed?
The notice records a direct procurement route described as below threshold without competition.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.