✓Tender information last checkedLast checked 12 Oct 2026, 13:36.
Opportunity overview
SRUC is seeking to appoint one or two media buying agencies who have the experience to develop and deliver media activity in the higher education sector within local and international markets, while recognising the different perspectives, challenges, market demands and media consumption that exist within different countries.
The selected suppliers must have the ability to deliver and manage several campaigns across multiple channels and deliver the highest levels of engagement and conversion in the most cost-effective way.
The suppliers should be able to recommend the most effective media engagement strategy through their understanding of the varying media landscape and consumer habits of our intended audiences.
The appointed agencies will also support SRUC in delivering its institutional objectives through effective paid media activity designed to increase brand awareness, drive student recruitment, promote commercial services and support wider stakeholder engagement across Scotland, the UK and international markets.
Classification
CPV79340000 — Advertising and marketing services
CPV79341000 — Advertising services
CPV79341100 — Advertising consultancy services
CPV79341200 — Advertising management services
CPV79341400 — Advertising campaign services
CPV79342000 — Marketing services
CPV79342200 — Promotional services
Lots
Digital Media Planning and Buying Services – ScotlandValue not stated
Digital Media Planning and Buying Services – UK and InternationalValue not stated
Published notice details
Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.
All criteria as listed within the tender document.
Applies To
supplier
Covered By
GPA
Tender Period
Ends
11 Nov 2026, 12:00
Submission terms
Languages
en
Bid Validity Period
Duration In Days
90
Expected award period
Starts
11 Nov 2026, 12:00
Bid Opening
Date
11 Nov 2026, 12:00
Description
Procurement Manager
Address
Street Address
SRUC Edinburgh
Contract terms
Has Electronic Ordering
Yes
Electronic Invoicing Policy
allowed
Has Electronic Payment
Yes
Recurrence
Description
2030
Lots and requirements
Entry 1
Id
1
Title
Digital Media Planning and Buying Services – Scotland
Description
SRUC is seeking to appoint a media buying agency who has the experience to develop and deliver media activity in the higher education sector within a local Scottish market, while recognising the different perspectives, challenges, market demands and media consumption that exist.
The selected supplier must have the ability to deliver and manage several campaigns across multiple channels and deliver the highest levels of engagement and conversion in the most cost-effective way. The supplier should be able to recommend the most effective media engagement strategy through their understanding of the varying media landscape and consumer habits of our intended audiences.
The appointed agency will also support SRUC in delivering its institutional objectives through effective paid media activity designed to increase brand awareness, drive student recruitment, promote commercial services and support wider stakeholder engagement across Scotland.
Has Renewal
Yes
Has Options
No
Status
active
Contract period
Duration In Days
720
Renewal
Description
The Contract will commence on or around 5 January 2027 for a period of 2 years with the possibility of 2 one-year extensions by mutual agreement. Renewal will follow.
Submission terms
Variant Policy
allowed
Entry 2
Id
2
Title
Digital Media Planning and Buying Services – UK and International
Description
SRUC is seeking to appoint a media buying agency who has the experience to develop and deliver media activity in the higher education sector within UK and international markets, while recognising the different perspectives, challenges, market demands and media consumption that exist within different countries.
The selected supplier must have the ability to deliver and manage several campaigns across multiple channels and deliver the highest levels of engagement and conversion in the most cost-effective way. The supplier should be able to recommend the most effective media engagement strategy through their understanding of the varying media landscape and consumer habits of our intended audiences.
The appointed agency will also support SRUC in delivering its institutional objectives through effective paid media activity designed to increase brand awareness, drive student recruitment, promote commercial services and support wider stakeholder engagement across the UK and international markets.
Has Renewal
Yes
Has Options
No
Status
active
Contract period
Duration In Days
720
Renewal
Description
The Contract will commence on or around 5 January 2027 for a period of 2 years with the possibility of 2 one-year extensions by mutual agreement. Renewal will follow.
Submission terms
Variant Policy
allowed
Items and delivery
Item 1
Id
1
Related Lot
1
Additional Classifications
Entry 1
Scheme
CPV
Id
79341000
Description
Advertising services
Entry 2
Scheme
CPV
Id
79341100
Description
Advertising consultancy services
Entry 3
Scheme
CPV
Id
79341200
Description
Advertising management services
Entry 4
Scheme
CPV
Id
79341400
Description
Advertising campaign services
Entry 5
Scheme
CPV
Id
79342000
Description
Marketing services
Entry 6
Scheme
CPV
Id
79342200
Description
Promotional services
Delivery locations
Entry 1
Region
UKM
Item 2
Id
2
Related Lot
2
Additional Classifications
Entry 1
Scheme
CPV
Id
79341000
Description
Advertising services
Entry 2
Scheme
CPV
Id
79341100
Description
Advertising consultancy services
Entry 3
Scheme
CPV
Id
79341200
Description
Advertising management services
Entry 4
Scheme
CPV
Id
79341400
Description
Advertising campaign services
Entry 5
Scheme
CPV
Id
79342000
Description
Marketing services
Entry 6
Scheme
CPV
Id
79342200
Description
Promotional services
Delivery locations
Entry 1
Region
UKM
Published documents
Entry 1
Document Type
economicSelectionCriteria
Id
economic
Entry 2
Document Type
technicalSelectionCriteria
Id
technical
Buyer, suppliers and contacts
Organisation 1
Name
SRUC
Id
GB-FTS-1198
Identifier
Legal Name
SRUC
Address
Street Address
Peter Wilson Building , Kings Buildings West Mains Road
1 published notice version reviewed by ProcuraAxis.
1 VERSION
1
096037-2026tender ·
PROCURAAXIS ANALYSIS
ProcuraAxis Analysis
Our approved analysis of the opportunity appears below the official tender information.
ANALYSIS PREVIEW
Opportunity intelligence at a glance
SRUC is running an open tender for one or two media buying agencies to plan, buy and manage paid media campaigns for higher-education audiences. Lot 1 covers Scotland; Lot 2 covers UK and international activity. Campaigns are intended to build awareness, support student recruitment, promote commercial services and engage stakeholders.
Who this may suit
Suitable for media buying and paid-media agencies with higher-education sector experience, multi-channel campaign management capability, and the ability to plan activity across Scottish, UK and international audiences.
Key points identified
Higher education media experienceExperience developing and delivering media activity in the higher education sector is required.Evidence: Process description: "experience to develop and deliver media activity in the higher education sector".
Multi-channel campaign managementSuppliers must be able to deliver and manage several campaigns across multiple channels.Evidence: Process and lot descriptions: "must have the ability to deliver and manage several campaigns across multiple channels".
Cost-effective engagement and conversionSuppliers must deliver high engagement and conversion in a cost-effective way.Evidence: Process and lot descriptions: "deliver the highest levels of engagement and conversion in the most cost-effective way".
95% approved-analysis confidence8 supplier criteria identified3 risks or unknowns
ProcuraAxis structures information found in published procurement records, checks the result for consistency and publishes only approved analysis. Confidence describes the completeness and consistency of the available source information; it is not a guarantee of eligibility or contract award.
SRUC is running an open tender for one or two media buying agencies to plan, buy and manage paid media campaigns for higher-education audiences. Lot 1 covers Scotland; Lot 2 covers UK and international activity. Campaigns are intended to build awareness, support student recruitment, promote commercial services and engage stakeholders.
Who this may suit
Suitable for media buying and paid-media agencies with higher-education sector experience, multi-channel campaign management capability, and the ability to plan activity across Scottish, UK and international audiences.
Key deliverables
Media planning and buying
Multi-channel paid-media campaign delivery and management
Experience developing and delivering media activity in the higher education sector is required.
View supporting evidence
Process description: "experience to develop and deliver media activity in the higher education sector".
Multi-channel campaign management
99% confidence
Suppliers must be able to deliver and manage several campaigns across multiple channels.
View supporting evidence
Process and lot descriptions: "must have the ability to deliver and manage several campaigns across multiple channels".
Cost-effective engagement and conversion
98% confidence
Suppliers must deliver high engagement and conversion in a cost-effective way.
View supporting evidence
Process and lot descriptions: "deliver the highest levels of engagement and conversion in the most cost-effective way".
Media strategy capability
97% confidence
Suppliers should recommend effective media engagement strategies based on media landscape and audience consumer habits.
View supporting evidence
Process and lot descriptions: "should be able to recommend the most effective media engagement strategy".
International market understanding
98% confidence
Lot 2 requires recognition of differing perspectives, challenges, market demands and media consumption across countries.
View supporting evidence
Lot 2 description: "within UK and international markets" and "different countries".
Supplier eligibility conditions
99% confidence
Unknown; economic and technical selection-criteria document records are present but contain no supplied criteria or document URL.
View supporting evidence
Documents list includes economicSelectionCriteria and technicalSelectionCriteria entries with null title and URL.
SME suitability
99% confidence
Unknown.
View supporting evidence
Process field suitable_for_sme is null.
VCSE suitability
99% confidence
Unknown.
View supporting evidence
Process field suitable_for_vcse is null.
COMMERCIAL AND DELIVERY
Contract intelligence
Commercial
Maximum stated value
96% confidence
Up to GBP 320,000; it is not stated whether this is the total contract value or how it is allocated between lots.
View supporting evidence
Process value_max is 320000 GBP; both lot value_amount fields are null.
Lot values
99% confidence
Unknown.
View supporting evidence
Lot 1 and Lot 2 value_amount and currency fields are null.
Delivery
Lot 1 coverage
99% confidence
Scotland.
View supporting evidence
Lot 1 title: "Digital Media Planning and Buying Services – Scotland".
Lot 2 coverage
99% confidence
UK and international markets.
View supporting evidence
Lot 2 title: "Digital Media Planning and Buying Services – UK and International".
Overall delivery location record
91% confidence
UKM (Scotland).
View supporting evidence
Locations list identifies delivery location region UKM.
PROCEDURE
How to respond
Opportunity status
99% confidence
Open tender / active.
View supporting evidence
Process display_status is "open", source_status is "active", and stage is "tender".
Procedure
99% confidence
Open procedure.
View supporting evidence
Process procurement_method is "open" and procurement_method_details is "Open procedure".
Submission deadline
99% confidence
11 November 2026 at 12:00 UTC.
View supporting evidence
Process and both lots specify submission_deadline "2026-11-11T12:00:00Z".
Lots
97% confidence
Two active lots are listed; appointment is described as one or two media buying agencies.
View supporting evidence
Two active lot records; process description: "appoint one or two media buying agencies".
RISKS AND UNKNOWNS
Points requiring attention
Selection criteria unavailable
99% confidence
Economic and technical selection-criteria records are listed, but their contents and URLs are not supplied; mandatory financial, technical and evidential requirements cannot be verified.
View supporting evidence
Documents have types economicSelectionCriteria and technicalSelectionCriteria, with null title and URL.
Unallocated contract value
98% confidence
The GBP 320,000 maximum is stated only at process level; individual lot values are not supplied.
View supporting evidence
Process value_max is 320000 GBP; lot value_amount fields are null.
Contract term unavailable
99% confidence
Contract start and end dates are not supplied.
View supporting evidence
Process contract_start_at and contract_end_at are null.
ProcuraAxis analysis supplements, but does not replace, the original notice and tender documents. Always verify eligibility, deadlines and commercial terms with the issuing authority.
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