AWARD OUTCOME
What happened
MHRA awarded and signed a direct, below-threshold contract without competition to M&C SAATCHI (UK) LIMITED for sub-brand architecture and strategy work. The contract runs from 6 October 2026 to 1 December 2026.
Published outcomeOne active award and active contract are recorded for M&C SAATCHI (UK) LIMITED, covering lot 1.
Market significanceThis is a short-duration GBP 60,000 net marketing-services engagement procured directly below threshold without competition.
AWARDED SUPPLIERS AND LOTS
1 supplier record analysed
M&C SAATCHI (UK) LIMITED
99% confidenceAward 1 · Lots 1 · GBP 60,000 net; GBP 72,000 gross GBP · Verified supplier; active award and contract
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Supplier verification matches Companies House number 03003693 to M&C SAATCHI (UK) LIMITED. Award 1 names the supplier and contract 1, linked to award 1, states amount GBP 60,000 and amountGross GBP 72,000.
LIFECYCLE
Award or contract stage
Award status
99% confidenceActive
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Award 1 is recorded with status "active".
Contract status
99% confidenceActive and signed
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Contract 1 has status "active" and dateSigned "2026-10-06T00:00:00+01:00".
Published contract notice
99% confidence8 October 2026
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The Contract details notice was published at "2026-10-08T10:58:15+01:00".
VALUES
Published values explained
Contract value, excluding VAT
99% confidenceGBP 60,000
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Contract 1 value.amount is 60000, currency GBP.
Contract value, including VAT
99% confidenceGBP 72,000
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Contract 1 value.amountGross is 72000.
TIMELINE
Procurement timeline
Contract signed and start date
99% confidence6 October 2026
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Contract 1 records dateSigned and period.startDate as 2026-10-06.
Contract end date
99% confidence1 December 2026
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Contract 1 period.endDate is "2026-12-01T23:59:59Z".
Notice publication date
99% confidence8 October 2026
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Contract details notice datePublished is "2026-10-08T10:58:15+01:00".
SCOPE
What was awarded
Requirement
97% confidenceSub-brand architecture and strategy project for MHRA
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Tender title is "MHRA Sub-Brand Architecture and Strategy Project"; description states a focused approach to explore MHRA sub-brand architecture and strategy.
Service classification
99% confidenceMarketing services (CPV 79342000)
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The award item lists additional classification CPV 79342000, described as Marketing services.
Lot coverage
99% confidenceLot 1
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Award 1 is related to lot 1. No lot title or detailed lot description is supplied.
PROCEDURE
Procedure and competition
Procurement method
99% confidenceDirect procurement
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Tender procurementMethod is "direct".
Competition approach
99% confidenceBelow threshold - without competition
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Tender procurementMethodDetails states "Below threshold - without competition".
Above-threshold status
99% confidenceNo
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Contract 1 records aboveThreshold as false.
CONTRACT TERMS
Published contract terms
Contract period
99% confidence6 October 2026 to 1 December 2026
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Contract 1 period specifies these start and end dates.
Extension or renewal terms
99% confidenceUnknown
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Information not supplied in the published notice data.
COMMERCIAL VIEW
Commercial observations
Commercial profile
94% confidenceShort, defined marketing and brand-strategy engagement
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The stated scope concerns sub-brand architecture and strategy; the signed contract period is approximately eight weeks.
Route-to-market observation
99% confidenceThe requirement was awarded through a direct below-threshold procedure without competition.
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Published procurement method details explicitly state "Below threshold - without competition".
DATA QUALITY
Gaps and source limitations
Award date
99% confidenceNot published
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Award 1 has no award_date in the supplied award data.
Lot detail
99% confidenceLot 1 has no published title, description or standalone value
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Lot 1 is marked complete but its title, description and value fields are null.
Evaluation and competition detail
99% confidenceInformation not supplied in the published notice
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No bid count, evaluation scores, selection rationale or pricing breakdown is provided.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- No award decision date is supplied.
- Lot 1 has no published title, description or individual value.
- Information on bids received, evaluation, pricing breakdown, extension options and renewal terms is not supplied in the published notice.
MARKET THEMES
Relevant award themes
MHRAM&C SAATCHI (UK) LIMITEDsub-brand architecturebrand strategymarketing servicespublic procurementFind a Tender
COMMON QUESTIONS
About this award
Who won the MHRA Sub-Brand Architecture and Strategy Project?
M&C SAATCHI (UK) LIMITED, verified against Companies House number 03003693.
What is the value of the MHRA sub-brand strategy contract?
The contract value is GBP 60,000 excluding VAT and GBP 72,000 including VAT.
When does the contract run?
The published contract period runs from 6 October 2026 to 1 December 2026.
Was this contract competed?
The notice records a direct, below-threshold procurement without competition.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.