AWARD OUTCOME
What happened
Royal Botanic Gardens awarded a short membership-growth consultancy engagement to The Foundation Customer Consultancy Ltd. The work is intended to identify quick wins and longer-term changes to support an ambition to double membership population and income by 2035.
Published outcomeAward 1 is active, covers lot 1, and names The Foundation Customer Consultancy Ltd as supplier. The stated award value is £30,000 excluding VAT (£36,000 including VAT).
Market significanceThis is a below-threshold, limited-competition consultancy award for membership, market research, research-and-development and business-development advice.
AWARDED SUPPLIERS AND LOTS
1 supplier record analysed
The Foundation Customer Consultancy Ltd
99% confidenceAward 1 · Lots 1 · 30000 net; 36000 gross GBP · active
View supporting evidence
Award 1 names The Foundation Customer Consultancy Ltd as its sole supplier and states £30,000 amount and £36,000 amountGross.
LIFECYCLE
Award or contract stage
Procurement status
98% confidenceComplete tender; active award
View supporting evidence
Tender status is "complete" and award 1 status is "active".
Award decision date
98% confidence26 August 2026
View supporting evidence
Award 1 date is 2026-08-26.
Award notice published
99% confidence7 October 2026
View supporting evidence
Award notice 094877-2026 was published 2026-10-07T15:36:06+01:00.
Future signature milestone
96% confidenceScheduled for 7 October 2026
View supporting evidence
Award milestone type is futureSignatureDate, due 2026-10-07T23:59:59+01:00, status "scheduled".
Contract start
98% confidence8 October 2026
View supporting evidence
Award contractPeriod startDate is 2026-10-08T00:00:00+01:00.
Contract end
98% confidence30 November 2026
View supporting evidence
Award contractPeriod endDate is 2026-11-30T23:59:59+00:00.
VALUES
Published values explained
Award value excluding VAT
99% confidence£30,000
View supporting evidence
Award 1 value.amount is 30000 GBP.
Award value including VAT
99% confidence£36,000
View supporting evidence
Award 1 value.amountGross is 36000 GBP.
Lot value
99% confidenceUnknown
View supporting evidence
Lot 1 has no value amount or currency recorded.
TIMELINE
Procurement timeline
Award decision
98% confidence26 August 2026
View supporting evidence
Award 1 date is 2026-08-26.
Award notice publication
99% confidence7 October 2026
View supporting evidence
Document 094877-2026 datePublished is 2026-10-07.
Scheduled signature date
96% confidence7 October 2026
View supporting evidence
A futureSignatureDate milestone is scheduled for 7 October 2026.
Contract period
98% confidence8 October 2026 to 30 November 2026
View supporting evidence
Award 1 contractPeriod provides these start and end dates.
SCOPE
What was awarded
Requirement
99% confidenceMembership growth consultancy
View supporting evidence
The tender title is "RBGKEW1571Membership Growth Consultancy".
Strategic objective
98% confidenceIdentify quick wins and longer-term changes to help double membership population and income by 2035.
View supporting evidence
Tender description states this ambition and requested consultancy support.
Expected output
98% confidenceSpecific recommendations aligned with the buyer's brand framework and membership function and proposition.
View supporting evidence
Tender description explicitly requests these recommendations.
Service classifications
99% confidenceR&D consultancy; market research; business development consultancy
View supporting evidence
Award item lists CPV 73200000, 79310000 and 79411100.
Lot structure
99% confidenceOne lot (lot 1)
View supporting evidence
Tender and award data identify only lot 1.
PROCEDURE
Procedure and competition
Procurement method
99% confidenceLimited
View supporting evidence
Tender procurementMethod is "limited".
Method detail
99% confidenceBelow threshold - limited competition
View supporting evidence
Tender procurementMethodDetails states this wording.
Above-threshold status
99% confidenceNo
View supporting evidence
Award 1 aboveThreshold is false.
Competition information
99% confidenceUnknown
View supporting evidence
No bidder count, bid values, evaluation results or scoring data are supplied.
Special regime
90% confidenceConcession
View supporting evidence
Tender specialRegime contains "concession".
CONTRACT TERMS
Published contract terms
Award status
99% confidenceActive
View supporting evidence
Award 1 status is "active".
Contract period
98% confidence8 October 2026 to 30 November 2026
View supporting evidence
Award 1 contractPeriod states these dates.
Signature status
99% confidenceNot confirmed
View supporting evidence
The source records only a scheduled future signature milestone; it does not confirm signature.
Extension or options
99% confidenceUnknown
View supporting evidence
No extension, option or renewal terms are supplied.
COMMERCIAL VIEW
Commercial observations
Engagement profile
95% confidenceShort-duration advisory assignment
View supporting evidence
The recorded contract period runs from 8 October to 30 November 2026 and the scope seeks consultancy recommendations.
Commercial focus
97% confidenceMembership proposition and growth strategy
View supporting evidence
The description links the work to benefit-based and cause/supporter-based motivations, membership growth, brand framework and membership proposition.
Award rationale
99% confidenceUnknown
View supporting evidence
No evaluation narrative, award criteria, scoring or selection rationale is supplied.
DATA QUALITY
Gaps and source limitations
Value interpretation
98% confidenceHigh confidence at award level
View supporting evidence
The award explicitly states net and gross GBP amounts; the lot itself has no value field.
Signature evidence
99% confidenceIncomplete
View supporting evidence
A future signature date is scheduled, but no source field confirms that the contract was signed.
Tender competition data
99% confidenceMissing
View supporting evidence
No submission deadline, bidder count, bid data or evaluation results are supplied.
Notice sequencing
90% confidenceRequires review
View supporting evidence
Release history includes a Contract details notice at 15:44:25 on 7 October 2026, while the award's signature milestone remains scheduled for later that day.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- Lot 1 has no separate value, so the award value should not be treated as a distinct lot-value field.
- No tender deadline, bidder count, evaluation criteria, scores, bid prices or award rationale is provided.
- Release history shows a contract details notice before the scheduled signature milestone on the same date; the sequencing should be checked.
- The source does not confirm contract signature: it records only a scheduled future signature date.
MARKET THEMES
Relevant award themes
Royal Botanic Gardensmembership growth consultancyThe Foundation Customer Consultancy Ltdprocurement awardmarket research consultancy
COMMON QUESTIONS
About this award
Who won the Royal Botanic Gardens membership growth consultancy award?
The Foundation Customer Consultancy Ltd was named as the sole supplier for award 1.
What is the recorded value of the award?
The award value is £30,000 excluding VAT and £36,000 including VAT.
When does the recorded contract period run?
The source records 8 October 2026 to 30 November 2026. Signature is not confirmed in the supplied data.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.