✓Tender information last checkedLast checked 6 Oct 2026, 13:31.
Opportunity overview
Petersfield Town Council is tendering for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town.
The following marketing objectives have been set for delivery under this contract:
• Increasing the awareness of what makes Petersfield a desirable visitor destination, so that local businesses can benefit from the visitor economy.
• Increasing footfall from a wider geographic base to help develop economic growth in the town.
• Capitalising on local knowledge and understanding the key audience markets in order to develop effective campaigns.
• Communicating the town's best features - quality, independent retailers, the market, its history, interesting buildings and open spaces.
• Developing quality, regular and consistent marketing communications, to include innovating to maintain reach, using new approaches and applying recognisable branding to the content.
• Promoting the wider local attractions, events, culture and heritage to encourage people to visit the town.
• Focusing primarily on the out of town day visitor, promoting Petersfield as a great day out, as well as maintaining and growing local custom.
Contract Period: Initial term one year starting from 1st December 2026 to 30th November 2027, with the option to extend annually for up to two further years to November 2029.
Contract Value: £15,000 per year + VAT (£45,000 + VAT for 3 years if the contract is extended).
Detailed information on the contract deliverables, key marketing tasks and background information are contained in the Digital Marketing Detailed Tender Brief.Open source ↗
Published notice details
Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.
Scope, procedure and submissions
Id
DM01
Status
active
Procurement Method
open
Procurement Method Details
Open procedure
Main Procurement Category
services
Above Threshold
Yes
How to submit
Contractors should detail how they will meet the marketing brief, including all information outlined in the Tender Evaluation Criteria.
Please email tenders to Rochelle Halliday clerk@petersfield-tc.gov.uk
The Council's website is www.petersfield-tc.gov.uk
• Previous and extensive experience in planning and executing digital marketing campaigns.
• Experience of successfully using all mainstream social media platforms.
• Experience of web content creation and routine updating.
Numbers
Entry 1
Number
30
Weight
percentageExact
Criterion 2
Type
quality
Name
Quality
Description
• Detailed and logical approach to how the contract objectives will be met.
• Evidence of successful digital marketing campaigns.
• Demonstrates a clear understanding of the market needs and how to engage the audience effectively.
• Explains how marketing content will be planned across the year, linking to key seasonal themes.
• Shows how content will be kept current, particularly on the Visit Petersfield website.
• Easy to follow and useful marketing data report examples provided.
• Demonstrates how compliance with any relevant data protection regulations and accessibility requirements are to be met.
Numbers
Entry 1
Number
25
Weight
percentageExact
Criterion 3
Type
quality
Name
Tourism Experience
Description
• Previous marketing or digital marketing experience to promote tourism.
Numbers
Entry 1
Number
15
Weight
percentageExact
Criterion 4
Type
quality
Name
Innovation
Description
• Demonstrates how to capitalise on social media trends.
• Use of digital marketing tools creatively and evolving approaches to keep up with trends.
Numbers
Entry 1
Number
10
Weight
percentageExact
Criterion 5
Type
quality
Name
Engagement
Description
• Explains how to work with retailers, partners and community organisations in a collaborative way.
• Understands how to form effective relationships with key stakeholders to meet the contract objectives.
• Planned approach to obtaining retailer feedback and building it into campaigns.
Numbers
Entry 1
Number
10
Weight
percentageExact
Criterion 6
Type
price
Name
Price
Description
• Demonstrate value for money and a creative use of media within a limited budget.
• The price is set at a maximum budget, so it would be expected that the bidder will not return pricing above the limit.
Numbers
Entry 1
Number
10
Weight
percentageExact
Suitability
Sme
Yes
Vcse
Yes
Contract period
Starts
1 Dec 2026, 00:00
Ends
30 Nov 2027, 23:59
Max Extent Date
30 Nov 2029, 23:59
Renewal
Description
The contract can be extended annually for a further two years after the initial term of one year. A Council resolution will be required to validate each year to be extended, unless otherwise agreed.
Items and delivery
Item 1
Id
1
Related Lot
1
Additional Classifications
Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services
Delivery locations
Entry 1
Region
UK
Country
GB
Country Name
United Kingdom
Published documents
Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published
Entry 2
Id
A-23634
Document Type
biddingDocuments
Description
Detailed information on the contract deliverables, key marketing tasks and background information are contained in the Digital Marketing Detailed Tender Brief.
1 published notice version reviewed by ProcuraAxis.
1 VERSION
1
094201-2026Tender notice on Find a Tender ·
PROCURAAXIS ANALYSIS
ProcuraAxis Analysis
Our approved analysis of the opportunity appears below the official tender information.
ANALYSIS PREVIEW
Opportunity intelligence at a glance
Petersfield Town Council is seeking an experienced contractor to deliver a digital marketing programme that promotes Petersfield as a visitor destination and supports local economic prosperity. The programme will target out-of-town day visitors while maintaining and growing local custom, using regular branded communications and innovative approaches.
Who this may suit
Suitable for digital marketing, destination marketing, tourism promotion, campaign strategy, content and communications agencies. Detailed deliverables and supplier requirements are referenced in a tender brief but are not supplied here.
Key points identified
Supplier experienceExperienced contractor required.Evidence: "Petersfield Town Council is tendering for an experienced contractor".
Marketing focusDigital marketing for tourism and economic development.Evidence: Title and description specify a "digital marketing programme to boost tourism and support economic prosperity".
Detailed tender requirementsUnknown; referenced in the Digital Marketing Detailed Tender Brief, which is not supplied.Evidence: Document title states: "Detailed information on the contract deliverables, key marketing tasks and background information are contained in the Digital Marketing Detailed Tender Brief."
93% approved-analysis confidence6 supplier criteria identified3 risks or unknowns
ProcuraAxis structures information found in published procurement records, checks the result for consistency and publishes only approved analysis. Confidence describes the completeness and consistency of the available source information; it is not a guarantee of eligibility or contract award.
Petersfield Town Council is seeking an experienced contractor to deliver a digital marketing programme that promotes Petersfield as a visitor destination and supports local economic prosperity. The programme will target out-of-town day visitors while maintaining and growing local custom, using regular branded communications and innovative approaches.
Who this may suit
Suitable for digital marketing, destination marketing, tourism promotion, campaign strategy, content and communications agencies. Detailed deliverables and supplier requirements are referenced in a tender brief but are not supplied here.
Key deliverables
Develop and deliver a digital marketing programme for Petersfield.
Increase awareness of Petersfield as a visitor destination.
Increase visitor footfall and support economic growth.
Develop campaigns using local knowledge and audience-market understanding.
Create regular, consistent and recognisably branded marketing communications.
Promote local attractions, events, culture and heritage.
SUPPLIER REQUIREMENTS
6 criteria identified
Supplier experience
98% confidence
Experienced contractor required.
View supporting evidence
"Petersfield Town Council is tendering for an experienced contractor".
Marketing focus
99% confidence
Digital marketing for tourism and economic development.
View supporting evidence
Title and description specify a "digital marketing programme to boost tourism and support economic prosperity".
Detailed tender requirements
99% confidence
Unknown; referenced in the Digital Marketing Detailed Tender Brief, which is not supplied.
View supporting evidence
Document title states: "Detailed information on the contract deliverables, key marketing tasks and background information are contained in the Digital Marketing Detailed Tender Brief."
Eligibility requirements
99% confidence
Unknown from supplied evidence.
View supporting evidence
No eligibility criteria are stated in the supplied notice data.
SME suitability
99% confidence
Unknown.
View supporting evidence
suitable_for_sme is null.
VCSE suitability
99% confidence
Unknown.
View supporting evidence
suitable_for_vcse is null.
COMMERCIAL AND DELIVERY
Contract intelligence
Commercial
Contract value
99% confidence
£15,000 per year plus VAT; up to £45,000 plus VAT across three years if extensions are exercised.
View supporting evidence
Description states: "Contract Value: £15,000 per year + VAT (£45,000 + VAT for 3 years if the contract is extended)."
Published maximum value
95% confidence
£54,000.
View supporting evidence
Opportunity value_max and lot value_amount are both 54000 GBP.
Extension option
99% confidence
Option to extend annually for up to two further years.
View supporting evidence
Description states: "with the option to extend annually for up to two further years to November 2029."
Delivery
Delivery location
93% confidence
United Kingdom; the programme concerns Petersfield.
View supporting evidence
Delivery location is listed as UK, while the description concerns promotion of Petersfield.
Initial contract term
99% confidence
1 December 2026 to 30 November 2027.
View supporting evidence
Description states: "Initial term one year starting from 1st December 2026 to 30th November 2027".
Delivery model
99% confidence
Unknown.
View supporting evidence
No remote, onsite or hybrid delivery arrangement is stated in the supplied data.
PROCEDURE
How to respond
Procedure
99% confidence
Open procedure.
View supporting evidence
procurement_method_details is "Open procedure".
Opportunity status
99% confidence
Open tender.
View supporting evidence
display_status is "open" and source_status is "active".
Submission deadline
99% confidence
15 November 2026, 23:59:59 UTC.
View supporting evidence
submission_deadline is 2026-11-15T23:59:59Z.
Lot structure
98% confidence
One active lot.
View supporting evidence
One lot is supplied (lot 1), with a £54,000 value amount.
RISKS AND UNKNOWNS
Points requiring attention
Detailed specification unavailable
99% confidence
Key marketing tasks, background information and detailed deliverables are referenced in a tender brief that is not included in the supplied evidence.
View supporting evidence
The bidding-document title refers to the "Digital Marketing Detailed Tender Brief" containing detailed deliverables and tasks.
Value discrepancy
98% confidence
The narrative states £45,000 plus VAT for three years, whereas the structured opportunity and lot maximum is £54,000. Clarification may be needed on whether the structured amount includes VAT or represents a different basis.
View supporting evidence
Description gives "£45,000 + VAT for 3 years"; value_max and lot value_amount are £54,000.
Extension not guaranteed
99% confidence
Two annual extensions are optional and should not be assumed in revenue or resourcing plans.
View supporting evidence
The contract includes an "option to extend annually for up to two further years".
ProcuraAxis analysis supplements, but does not replace, the original notice and tender documents. Always verify eligibility, deadlines and commercial terms with the issuing authority.
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