✓Tender information last checkedLast checked 6 Oct 2026, 09:26.
Opportunity overview
AHDB require retail analysis for campaign results from top level categories for total beef and lamb, and total pig meat down to specific cuts or products, such as pork mince or beef mince. Therefore, it is imperative the agency are suppliers of robust retail data.
The budget for this project is £100,000 (including VAT) per marketing campaign (so £200,000 in total).
AHDB’s marketing campaigns aim to accelerate positive attitudinal change towards British beef, lamb, dairy and pork, and ultimately drive sales.
AHDB’s marketing team have done a few consumer media modelling studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return in retail sales our campaigns have for our sector products. This information is used to inform future campaign activity and look to optimise, based on recommendations from the results of the analysis.
Closing date is 21st October at NOON
Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.
1 published notice version reviewed by ProcuraAxis.
1 VERSION
1
094033-2026Tender notice on Find a Tender ·
PROCURAAXIS ANALYSIS
ProcuraAxis Analysis
Our approved analysis of the opportunity appears below the official tender information.
ANALYSIS PREVIEW
Opportunity intelligence at a glance
AHDB is seeking a supplier of robust retail data and retail-analysis services to evaluate two marketing campaigns covering British beef, lamb and pork. Analysis must cover total beef and lamb and total pig meat, with drill-down to individual cuts or products such as mince, to evidence campaign-driven retail sales and inform future campaign optimisation.
Who this may suit
Best suited to retail-data, market-research and media-effectiveness agencies able to measure category and product-level sales outcomes for UK meat campaigns.
Key points identified
Retail data capabilitySupplier must provide robust retail data.Evidence: “it is imperative the agency are suppliers of robust retail data.”
Scope of analysisAnalyse campaign results for total beef and lamb and total pig meat, with detail down to specific cuts or products such as pork mince or beef mince.Evidence: “require retail analysis for campaign results from top level categories for total beef and lamb, and total pig meat down to specific cuts or products”
Campaign evaluation purposeEvaluate marketing campaign impact on attitudes and retail sales, and provide recommendations for future activity optimisation.Evidence: “show the return in retail sales our campaigns have” and “look to optimise, based on recommendations from the results of the analysis.”
95% approved-analysis confidence6 supplier criteria identified2 risks or unknowns
ProcuraAxis structures information found in published procurement records, checks the result for consistency and publishes only approved analysis. Confidence describes the completeness and consistency of the available source information; it is not a guarantee of eligibility or contract award.
AHDB is seeking a supplier of robust retail data and retail-analysis services to evaluate two marketing campaigns covering British beef, lamb and pork. Analysis must cover total beef and lamb and total pig meat, with drill-down to individual cuts or products such as mince, to evidence campaign-driven retail sales and inform future campaign optimisation.
Who this may suit
Best suited to retail-data, market-research and media-effectiveness agencies able to measure category and product-level sales outcomes for UK meat campaigns.
Key deliverables
Retail analysis of campaign results for beef, lamb and pig-meat categories
Analysis down to specific cuts or products where required
Evidence of retail-sales return for marketing campaigns
Recommendations to inform and optimise future campaign activity
SUPPLIER REQUIREMENTS
6 criteria identified
Retail data capability
99% confidence
Supplier must provide robust retail data.
View supporting evidence
“it is imperative the agency are suppliers of robust retail data.”
Scope of analysis
98% confidence
Analyse campaign results for total beef and lamb and total pig meat, with detail down to specific cuts or products such as pork mince or beef mince.
View supporting evidence
“require retail analysis for campaign results from top level categories for total beef and lamb, and total pig meat down to specific cuts or products”
Campaign evaluation purpose
94% confidence
Evaluate marketing campaign impact on attitudes and retail sales, and provide recommendations for future activity optimisation.
View supporting evidence
“show the return in retail sales our campaigns have” and “look to optimise, based on recommendations from the results of the analysis.”
Supplier eligibility conditions
99% confidence
Unknown
View supporting evidence
No explicit eligibility, company-size, insurance or exclusion requirements are supplied.
SME suitability
99% confidence
Unknown
View supporting evidence
The supplied opportunity data does not state whether the opportunity is suitable for SMEs.
VCSE suitability
99% confidence
Unknown
View supporting evidence
The supplied opportunity data does not state whether the opportunity is suitable for VCSEs.
COMMERCIAL AND DELIVERY
Contract intelligence
Commercial
Stated project budget
99% confidence
£100,000 including VAT per marketing campaign; £200,000 including VAT in total.
View supporting evidence
“The budget for this project is £100,000 (including VAT) per marketing campaign (so £200,000 in total).”
Notice/lot value
97% confidence
£166,666
View supporting evidence
The supplied lot value_amount and process value_max are both 166666 GBP.
Commercial terms
99% confidence
Unknown
View supporting evidence
No payment, pricing, contract-form or invoicing terms are supplied.
Delivery
Delivery geography
93% confidence
United Kingdom
View supporting evidence
The supplied delivery location is region “UK”, country “United Kingdom”.
Buyer location
99% confidence
Coventry, United Kingdom (CV3 4SU)
View supporting evidence
The supplied buyer location is Coventry, UKG13, CV3 4SU.
Contract dates
99% confidence
Unknown
View supporting evidence
No contract start or end date is supplied.
PROCEDURE
How to respond
Procurement status
99% confidence
Open tender
View supporting evidence
The opportunity display_status is “open” and stage is “tender”.
Procedure
99% confidence
Below-threshold open competition
View supporting evidence
procurement_method_details is “Below threshold - open competition”.
Submission deadline
99% confidence
21 October 2026, 12:00 (UTC+01:00)
View supporting evidence
submission_deadline is 2026-10-21T12:00:00+01:00; description states “Closing date is 21st October at NOON”.
Publication date
99% confidence
6 October 2026
View supporting evidence
published_at is 2026-10-06T08:17:58+01:00.
RISKS AND UNKNOWNS
Points requiring attention
Value presentation differs
87% confidence
The narrative states £200,000 including VAT across two campaigns, while the notice and lot value are £166,666. This may represent the equivalent value excluding VAT, but this is not expressly confirmed.
View supporting evidence
Description: “£200,000 in total” including VAT; supplied value_max/value_amount: £166,666.
Detailed tender requirements unavailable
99% confidence
Submission format, evaluation criteria, contract duration and detailed commercial terms are unknown from the supplied evidence.
View supporting evidence
No tender documents or fields containing these details are supplied.
ProcuraAxis analysis supplements, but does not replace, the original notice and tender documents. Always verify eligibility, deadlines and commercial terms with the issuing authority.
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