AWARD OUTCOME
What happened
Loughborough University announced a direct award for sports performance analysis software, video capture and data insights technology. The pending award names HUDL UK, LIMITED and has a stated value of £955,000 excluding VAT (£1,146,000 including VAT).
Published outcomeAward 1 is pending, with a scheduled future signature date of 23 October 2026. The notice does not evidence that a contract has been signed or started.
Market significanceThis is an above-threshold direct award for specialist sports performance software, with a planned term from 24 October 2026 to 31 August 2030.
AWARDED SUPPLIERS AND LOTS
1 supplier record analysed
HUDL UK, LIMITED
99% confidenceAward 1 · Lots 1 · 955000 GBP · Pending award
View supporting evidence
Verified supplier identity is HUDL UK, LIMITED (Companies House number 06962812). Award 1 names this supplier and states £955,000 excluding VAT. The value is for the single reported award, not separately published as a lot value.
LIFECYCLE
Award or contract stage
Procurement status
96% confidenceComplete
View supporting evidence
The process and tender status are recorded as complete.
Award status
99% confidencePending
View supporting evidence
Award 1 has status "pending".
Contract conclusion
99% confidenceNot evidenced
View supporting evidence
The award is pending and the milestone records a future signature date rather than a completed signature.
Scheduled signature date
99% confidence23 October 2026
View supporting evidence
Award 1 milestone: futureSignatureDate due 2026-10-23T23:59:59+01:00, status scheduled.
Planned contract period
98% confidence24 October 2026 to 31 August 2030
View supporting evidence
Award 1 contractPeriod states startDate 2026-10-24 and endDate 2030-08-31.
VALUES
Published values explained
Award value excluding VAT
99% confidence£955,000
View supporting evidence
Award 1 value amount is 955000 GBP; the source also reports amountGross separately.
Award value including VAT
99% confidence£1,146,000
View supporting evidence
Award 1 value amountGross is 1146000 GBP.
Value allocation
96% confidenceSingle reported award; no separate lot value published
View supporting evidence
One award is linked to lot 1, while the lot record has no value amount.
TIMELINE
Procurement timeline
Transparency notice published
98% confidence14 August 2026
View supporting evidence
Release history records transparency notice 077574-2026 published at 2026-08-14T10:58:30+01:00.
Award decision date
98% confidence12 October 2026
View supporting evidence
Award 1 date is 2026-10-12.
Contract award notice published
99% confidence13 October 2026
View supporting evidence
Document 096677-2026 was published at 2026-10-13T15:45:46+01:00.
Standstill end
99% confidence22 October 2026
View supporting evidence
Award 1 standstillPeriod endDate is 2026-10-22T23:59:59+01:00.
Planned service start
98% confidence24 October 2026
View supporting evidence
Award 1 contractPeriod startDate is 2026-10-24.
Planned end
98% confidence31 August 2030
View supporting evidence
Award 1 contractPeriod endDate is 2030-08-31.
SCOPE
What was awarded
Requirement
99% confidencePerformance analysis software, video capture and data insights technology for performance sports metrics
View supporting evidence
Process title and description.
Award title
99% confidenceSports Performance Analysis Software
View supporting evidence
Award 1 title.
Procurement category
99% confidenceGoods
View supporting evidence
Award 1 mainProcurementCategory is goods.
Classifications
99% confidenceCPV 48000000 Software package and information systems; CPV 48100000 Industry-specific software package
View supporting evidence
Award 1 item additional classifications.
Delivery area
97% confidenceUKF22
View supporting evidence
Award 1 delivery address region is UKF22.
PROCEDURE
Procedure and competition
Procedure
99% confidenceDirect award
View supporting evidence
Process procurementMethodDetails is "Direct award".
Threshold status
99% confidenceAbove threshold
View supporting evidence
Award 1 aboveThreshold is true.
Competition information
99% confidenceNot supplied in the published notice
View supporting evidence
No bid count, bidder list, evaluation results or scoring information is provided.
CONTRACT TERMS
Published contract terms
Planned term
98% confidence24 October 2026 to 31 August 2030
View supporting evidence
Award 1 contractPeriod.
Standstill period
99% confidenceEnds 22 October 2026
View supporting evidence
Award 1 standstillPeriod endDate.
Signature status
99% confidenceFuture signature scheduled; completion not evidenced
View supporting evidence
The scheduled futureSignatureDate is 23 October 2026 and award status is pending.
Extension and renewal terms
99% confidenceNot supplied in the published notice
View supporting evidence
No options, extensions or renewal provisions are reported.
COMMERCIAL VIEW
Commercial observations
Market route
97% confidenceThe buyer used a direct award for a specialist sports-performance technology requirement.
View supporting evidence
The published procedure is direct award and the scope covers performance analysis software, video capture and data insights technology.
Award maturity
99% confidenceSuppliers should treat the outcome as pending rather than an active concluded contract.
View supporting evidence
The award status is pending and signature is scheduled for a future date.
DATA QUALITY
Gaps and source limitations
Award versus contract status
99% confidencePending award; signed contract not evidenced
View supporting evidence
Award 1 is pending and its future signature milestone is scheduled.
Lot detail
99% confidenceLot 1 has no published title, description or separate value
View supporting evidence
The lot record contains no title, description or value amount.
Competition and evaluation detail
99% confidenceInformation not supplied in the published notice
View supporting evidence
No tender response counts, award criteria, scores or evaluation narrative are included.
Renewal and extension detail
99% confidenceInformation not supplied in the published notice
View supporting evidence
No extension, option or renewal terms are reported.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- The award is pending; the supplied data does not evidence signature, execution or contract commencement.
- Lot 1 has no published title, description or individual value.
- Information on tender responses, competing suppliers, evaluation criteria, scores and reasons for selection is not supplied in the published notice.
- No extension, option, renewal, pricing breakdown or detailed implementation information is supplied.
MARKET THEMES
Relevant award themes
Loughborough UniversityHUDL UK, LIMITEDsports performance analysis softwarevideo capture technologydirect awardpublic procurement
COMMON QUESTIONS
About this award
Who is named as supplier?
The verified legal supplier is HUDL UK, LIMITED, company number 06962812.
What is the published award value?
The stated value is £955,000 excluding VAT and £1,146,000 including VAT.
Has the contract been signed?
Not evidenced. The award is pending and the notice records a future signature date of 23 October 2026.
What is being procured?
Performance analysis software, video capture and data insights technology for performance sports metrics.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.