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PROCUREMENT OPPORTUNITY

CRM partner agency tender

SOUTH WESTERN RAILWAY LIMITED · Tender notice on Find a Tender

Tender information last checkedLast checked 22 Sept 2026, 12:21.

Opportunity overview

SWR seeks to appoint a specialist CRM partner agency to operate as an extended team to support us in our customer marketing and leveraging the value of that in multi-channel and media activation. The focus will be on adding strategic input, journey mapping & improvement, analysis and as necessary, activation to turbo-charge our customer marketing efforts for CRM and utilisation of relevant audiences in paid media.

Classification

  • CPV79342000 — Marketing services

Lots

  • Lot 1£1.4m

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
FX4534 - CRM partner agency tender
Status
active
Procurement Method
open
Procurement Method Details
Competitive flexible procedure
Main Procurement Category
services
Above Threshold
Yes
How to submit
To register your interest and submit your signed NDA, please access SWRL's Medius/Wax Digital portal using the link below. The NDA can be downloaded from the NDA tab within the portal. Suppliers must complete and return the signed NDA in accordance with the instructions provided to be eligible to participate in this procurement process. https://swrl.medius-s2c.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ViewOpportunityEvent.aspx?EventID=4662&Culture=en-GB

Legal basis

Id
2023/54
Scheme
UKPGA

Procedure

Is Accelerated
Yes
Accelerated Rationale
Qualifying planned procurement notice
Features
The procurement will be conducted through SWRL's e-Tendering portal, Medius/Wax Digital (Reference: FX4534). The process will comprise an Expression of Interest (EoI) stage, followed by a Pre-Selection Questionnaire (PSQ) as part of the Selection Stage, an Invitation to Negotiate (ITN) during the Tender Stage, and supplier presentations. An EoI will be issued alongside this tender notice and will remain open until 30 September 2026. Interested suppliers are required to register their interest and return a signed Non-Disclosure Agreement (NDA) by the stated deadline. Only suppliers that have submitted a signed NDA will be invited to participate in the PSQ stage and progress further in the procurement process. The PSQ stage is scheduled to open on 5 October 2026 at 10:00 BST. Further details and access instructions will be provided to eligible suppliers via the Medius/Wax Digital portal.

Submission terms

Electronic Submission Policy
allowed

Languages

en

Tender Period

Ends
15 Dec 2026, 23:59

Enquiry period

Ends
25 Sept 2026, 23:59

Expected award period

Ends
17 Mar 2027, 23:59

Lots and requirements

Entry 1
Id
1
Status
active
Has Renewal
Yes
Has Options
Yes

Value

Including VAT
1,654,387.2
Amount
1,378,656
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Quality
Description
Various subcategories with the total of 60%

Numbers

Entry 1
Number
60
Weight
percentageExact
Criterion 2
Type
cost
Name
Commercial

Numbers

Entry 1
Number
30
Weight
percentageExact
Criterion 3
Type
quality
Name
Social Value

Numbers

Entry 1
Number
10
Weight
percentageExact

Suitability

Sme
Yes
Vcse
Yes

Contract period

Starts
1 Apr 2027, 00:00
Ends
31 Mar 2029, 23:59
Max Extent Date
31 Mar 2031, 23:59

Renewal

Description
1+1 allowable extension

Options

Description
SWRL may require additional services during the contract term to support evolving business needs, including alignment with Great British Railways (GBR) initiatives, changes in rail industry strategy, regulatory requirements, technological advancements, market innovation, and enhancements to CRM, customer engagement and data analytics capabilities.

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UKC
Country
GB
Country Name
United Kingdom
Entry 2
Region
UKD
Country
GB
Country Name
United Kingdom
Entry 3
Region
UKE
Country
GB
Country Name
United Kingdom
Entry 4
Region
UKF
Country
GB
Country Name
United Kingdom
Entry 5
Region
UKG
Country
GB
Country Name
United Kingdom
Entry 6
Region
UKH
Country
GB
Country Name
United Kingdom
Entry 7
Region
UKI
Country
GB
Country Name
United Kingdom
Entry 8
Region
UKJ
Country
GB
Country Name
United Kingdom
Entry 9
Region
UKK
Country
GB
Country Name
United Kingdom

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published
Entry 2
Id
089497-2026
Document Type
tenderNotice
Notice Type
UK4
Description
Tender notice on Find a Tender
Published
22 Sept 2026, 11:03
Format
text/html

Buyer, suppliers and contacts

Organisation 1
Name
SOUTH WESTERN RAILWAY LIMITED
Id
GB-COH-03266760

Identifier

Scheme
GB-COH
Id
03266760

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PQHL-7495-VCQT

Address

Street Address
South Bank Central 4th Floor, 30 Stamford Street,
Locality
London
Postal Code
SE1 9LQ
Country
GB
Country Name
United Kingdom
Region
UKI44

Contact

Name
Ekaterina Vedeneva

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicUndertaking
Description
Public undertaking

Recorded locations

  • Buyer location · London · UKI44 · SE1 9LQ · United Kingdom
  • Delivery location · UKC · United Kingdom
  • Delivery location · UKD · United Kingdom
  • Delivery location · UKE · United Kingdom
  • Delivery location · UKF · United Kingdom
  • Delivery location · UKG · United Kingdom
  • Delivery location · UKH · United Kingdom
  • Delivery location · UKI · United Kingdom
  • Delivery location · UKJ · United Kingdom
  • Delivery location · UKK · United Kingdom

Notice and amendment history

2 published notice versions reviewed by ProcuraAxis.

2 VERSIONS
  1. 076190-2026Planned procurement notice on Find a Tender ·
  2. 089497-2026Tender notice on Find a Tender ·