✓Tender information last checkedLast checked 15 Oct 2026, 13:26.
Opportunity overview
Liverpool City Council (LCC) delivers a wide range of communications, marketing, engagement and insight activities to support city priorities, service delivery, behaviour change campaigns and community engagement. This includes planned programmes as well as reactive or time-sensitive work requiring rapid mobilisation of specialist suppliers.
Liverpool City Council requires access to a flexible and scalable supplier framework to deliver communications, marketing, research and engagement services. This includes both planned and reactive work that requires rapid mobilisation of specialist suppliers, often within tight timescales and across diverse communities.
The objective of this framework is to provide LCC with a compliant procurement route for accessing a range of communications, marketing, creative, media, and research suppliers to deliver high-quality and impactful services.
Classification
CPV79311000 — Survey services
CPV79315000 — Social research services
CPV79320000 — Public-opinion polling services
CPV79340000 — Advertising and marketing services
CPV79341400 — Advertising campaign services
CPV79415200 — Design consultancy services
CPV79416000 — Public relations services
Lots
Communications, Marketing and Public Relations Services£500k
Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.
Pricing will be determined through competition at framework establishment, with suppliers submitting pricing against the pricing schedule for the relevant Lot(s). The framework will be awarded to the highest-scoring bidders based on the published evaluation criteria of 80% Quality and 20% Price.
Contracts may subsequently be awarded through either Direct Award or competitive selection process (mini-competition). Direct Awards may be used where the requirement is straightforward, low risk and value for money can be demonstrated. Mini-Competitions may be undertaken where additional competition is required or where requirements need further refinement.
Open Framework Scheme End Date
3 Feb 2035, 23:59
Submission terms
Electronic Submission Policy
allowed
Languages
en
Tender Period
Ends
20 Nov 2026, 12:00
Enquiry period
Ends
4 Nov 2026, 12:00
Expected award period
Ends
27 Jan 2027, 23:59
Amendments
Entry 1
Description
Total framework value updated due to error
Id
097431-2026
Lots and requirements
Entry 1
Id
1
Title
Communications, Marketing and Public Relations Services
Description
Suppliers will provide strategic and operational communications services to support Liverpool City Council's corporate and service priorities. This includes, but is not limited to:
• Strategic communications planning and campaign development
• Brand strategy, positioning and identity development
• Public relations, media relations and reputation management
• Stakeholder engagement and messaging frameworks
• Digital marketing, including social media strategy, content creation and channel management
• Behaviour change campaigns using audience insight and segmentation
• Crisis communications support and rapid response activity
• Internal communications and change communications
Suppliers will be expected to work closely with Council teams to ensure alignment with organisational priorities and values.
Status
active
Value
Including VAT
600,000
Amount
500,000
Currency
GBP
Award criteria
Criteria
Criterion 1
Type
quality
Name
Quality
Numbers
Entry 1
Number
80
Weight
percentageExact
Criterion 2
Type
price
Name
Price
Numbers
Entry 1
Number
20
Weight
percentageExact
Suitability
Sme
Yes
Vcse
Yes
Contract period
Starts
4 Feb 2027, 00:00
Ends
3 Feb 2035, 23:59
Entry 2
Id
2
Title
Graphic Design and Creative Services
Description
Suppliers will provide high-quality design and creative services to support campaigns, corporate communications and engagement activity. This includes:
• Graphic design for print and digital materials
• Branding and visual identity development
• Campaign creative concepts and execution
• Video production, animation and motion graphics
• Photography and visual storytelling
• Creative content for social media and digital platforms
Suppliers will be expected to deliver outputs that are accessible, engaging and aligned to the Council's brand guidelines.
Status
active
Value
Including VAT
360,000
Amount
300,000
Currency
GBP
Award criteria
Criteria
Criterion 1
Type
quality
Name
Quality
Numbers
Entry 1
Number
80
Weight
percentageExact
Criterion 2
Type
price
Name
Price
Numbers
Entry 1
Number
20
Weight
percentageExact
Suitability
Sme
Yes
Vcse
Yes
Contract period
Starts
4 Feb 2027, 00:00
Ends
3 Feb 2035, 23:59
Entry 3
Id
3
Title
Media Buying Services
Description
Suppliers will provide media planning, buying and optimisation services to support the effective delivery of campaigns. This includes:
• Media strategy development based on audience insight
• Planning and buying across channels, including digital, social, print, radio, outdoor and broadcast
• Campaign optimisation and performance management
• Reporting and evaluation of media effectiveness
• Advice on emerging channels and media opportunities
Status
active
Value
Including VAT
900,000
Amount
750,000
Currency
GBP
Award criteria
Criteria
Criterion 1
Type
quality
Name
Quality
Numbers
Entry 1
Number
80
Weight
percentageExact
Criterion 2
Type
price
Name
Price
Numbers
Entry 1
Number
20
Weight
percentageExact
Suitability
Sme
Yes
Vcse
Yes
Contract period
Starts
4 Feb 2027, 00:00
Ends
3 Feb 2035, 23:59
Entry 4
Id
4
Title
Research, Insight and Engagement Services
Description
Suppliers will deliver research, behavioural insight, consultation and engagement services to support evidence-based decision-making and community involvement. This includes:
• Quantitative and qualitative research
• Public consultation design and delivery
• Stakeholder and community engagement
• Focus groups, surveys and deliberative engagement activity
• Data analysis, insight generation and reporting
• Behavioural insight and evaluation
Suppliers must support inclusive engagement approaches, ensuring that representative target audiences and diverse communities are reached effectively.
Buyer location · Liverpool · UKD72 · L3 1DS · United Kingdom
Delivery location · UKD7 · United Kingdom
Notice and amendment history
4 published notice versions reviewed by ProcuraAxis.
4 VERSIONS
1
059815-2026Preliminary market engagement notice on Find a Tender ·
2
097152-2026Tender notice on Find a Tender ·
3
097431-2026Tender notice on Find a Tender ·
4
097432-2026Tender notice on Find a Tender ·
PROCURAAXIS ANALYSIS
ProcuraAxis Analysis
Our approved analysis of the opportunity appears below the official tender information.
ANALYSIS PREVIEW
Opportunity intelligence at a glance
Liverpool City Council is seeking suppliers for a four-lot framework covering communications, creative, media buying, and research/engagement services. The tender is open, with a stated submission deadline of 20 November 2026 at 12:00 UTC.
Who this may suit
Suitable for communications agencies, creative studios, media-buying specialists, and research/community-engagement providers able to deliver the relevant lot scope. No stated certifications or eligibility thresholds are supplied.
Key points identified
Lot 1 supplier servicesStrategic and operational communications, campaign development, brand, PR, digital marketing, behaviour-change, crisis and internal communications.Evidence: Lot 1 description lists these services.
Lot 2 supplier servicesGraphic design, branding, campaign creative, video, animation, photography and social-media creative content.Evidence: Lot 2 description lists these services.
Lot 3 supplier servicesMedia planning, buying, optimisation, reporting and media-channel advice.Evidence: Lot 3 description lists these services.
95% approved-analysis confidence6 supplier criteria identified4 risks or unknowns
ProcuraAxis structures information found in published procurement records, checks the result for consistency and publishes only approved analysis. Confidence describes the completeness and consistency of the available source information; it is not a guarantee of eligibility or contract award.
Liverpool City Council is seeking suppliers for a four-lot framework covering communications, creative, media buying, and research/engagement services. The tender is open, with a stated submission deadline of 20 November 2026 at 12:00 UTC.
Who this may suit
Suitable for communications agencies, creative studios, media-buying specialists, and research/community-engagement providers able to deliver the relevant lot scope. No stated certifications or eligibility thresholds are supplied.
Key deliverables
Strategic communications, marketing and PR services
Graphic design and creative content
Media planning, buying and optimisation
Research, consultation, insight and community engagement
SUPPLIER REQUIREMENTS
6 criteria identified
Lot 1 supplier services
99% confidence
Strategic and operational communications, campaign development, brand, PR, digital marketing, behaviour-change, crisis and internal communications.
Media planning, buying, optimisation, reporting and media-channel advice.
View supporting evidence
Lot 3 description lists these services.
Lot 4 supplier services
99% confidence
Quantitative and qualitative research, consultation, engagement, focus groups, surveys, data analysis, behavioural insight and evaluation.
View supporting evidence
Lot 4 description lists these services.
Inclusive engagement
99% confidence
Suppliers must support inclusive engagement approaches that effectively reach representative target audiences and diverse communities.
View supporting evidence
Lot 4: "Suppliers must support inclusive engagement approaches..."
Supplier eligibility criteria
98% confidence
Unknown.
View supporting evidence
No eligibility, financial-standing, insurance, company-size or exclusion requirements are provided in the supplied notice data.
COMMERCIAL AND DELIVERY
Contract intelligence
Commercial
Framework maximum value
96% confidence
£16,400,000.
View supporting evidence
Process value_max is 16400000 GBP.
Lot values
99% confidence
Lot 1 £500,000; Lot 2 £300,000; Lot 3 £750,000; Lot 4 £500,000.
View supporting evidence
Lot value_amount fields.
Commercial terms and pricing model
98% confidence
Unknown.
View supporting evidence
No pricing schedule, call-off terms, framework duration or payment terms are supplied.
Delivery
Delivery geography
90% confidence
UKD7, United Kingdom.
View supporting evidence
Location record: "Delivery location", region "UKD7", country "United Kingdom".
Rapid mobilisation
98% confidence
Planned and reactive work may require rapid mobilisation within tight timescales.
View supporting evidence
Process description: "reactive or time-sensitive work requiring rapid mobilisation" and "often within tight timescales".
Council collaboration
98% confidence
Lot 1 suppliers are expected to work closely with Council teams.
View supporting evidence
Lot 1: "Suppliers will be expected to work closely with Council teams..."
Accessibility and brand alignment
98% confidence
Lot 2 outputs are expected to be accessible, engaging and aligned with Council brand guidelines.
View supporting evidence
Lot 2 final sentence.
PROCEDURE
How to respond
Status
99% confidence
Open tender.
View supporting evidence
process.display_status is "open"; notice type is "Tender notice on Find a Tender".
Procedure
99% confidence
Open procedure.
View supporting evidence
process.procurement_method_details is "Open procedure".
Submission deadline
99% confidence
20 November 2026, 12:00 UTC.
View supporting evidence
process.submission_deadline is "2026-11-20T12:00:00Z"; the same deadline is supplied for all four lots.
Lots
99% confidence
Four active lots.
View supporting evidence
Lots 1–4 each have status "active".
RISKS AND UNKNOWNS
Points requiring attention
Value inconsistency / scope ambiguity
99% confidence
The stated framework maximum (£16.4m) materially exceeds the combined supplied lot values (£2.05m). The notice data does not explain whether lot values are estimates, annual values or otherwise incomplete.
View supporting evidence
Process value_max is £16,400,000; lot values are £500,000, £300,000, £750,000 and £500,000.
Commercial and framework terms
98% confidence
Unknown; framework duration, call-off mechanism, pricing model and payment terms are not supplied.
View supporting evidence
No such fields or document content are included.
Eligibility and compliance requirements
98% confidence
Unknown; no insurance, financial, technical-selection, certification or policy requirements are supplied.
View supporting evidence
No eligibility or certification criteria are present in supplied data.
Reactive delivery capacity
96% confidence
Suppliers may need to accommodate rapid mobilisation and tight timescales, but response-time measures are not stated.
View supporting evidence
Process description refers to "rapid mobilisation" and "tight timescales".
ProcuraAxis analysis supplements, but does not replace, the original notice and tender documents. Always verify eligibility, deadlines and commercial terms with the issuing authority.
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