MacMartin Limited wins Birmingham NHS Health Checks campaign contract

Tender information last checkedLast checked 20 Oct 2026, 11:23.

Opportunity overview

For the provision of the development and delivery of a social marketing campaign to increase uptake of the NHS Health Checks programme across the city among eligible individuals aged 40 to 74 years old. The NHS Health Check is one of the mandated public health services commissioned by Birmingham City Council. It is a health check-up for adults in England aged 40 to 74 years and is designed to spot early signs of:  • stroke  • kidney disease  • heart disease  • type 2 diabetes  • dementia  Anyone in this age range who does not have a pre-existing health condition should be invited to an NHS Health Check by their GP every 5 years. However, uptake of these checks remains low. In Birmingham in 2018 to 2019, 85,514 people were offered an NHS Health Check, of which 33,327 people took up the opportunity to have one. Campaign overview The primary aim of this health promotion programme is to increase uptake of NHS Health Checks among those who are eligible, aged 40 to 74 years old in Birmingham.  The campaign seeks to ensure that people in this age group are aware of NHS Health Checks, what they are and why they are important, and how to access them – not just for the first time when they reach 40, but on a continuous basis every 5 years until they turn 74.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

MacMartin Limited

Matched by exact name

Contract value: £70k
Awarded: Not supplied
Contract signed: 4 Oct 2026
Including VAT: £84k
Award ID: 1
Status: active
Identifier: GB-PPON PZHL-6199-QHDW
Location: Willington, UKF13, DE65 6DU, United Kingdom

Classification

No classification was supplied.

Lots

Lot 1Value not stated

Documents and notices

Contract details notice on Find a TenderOpen source ↗

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id: PQ0701
Status: complete
Procurement Method: open
Procurement Method Details: Below threshold - open competition

Legal basis

Id: 2023/54
Scheme: UKPGA
Uri: https://www.legislation.gov.uk/ukpga/2023/54/contents ↗

Lots and requirements

Entry 1

Id: 1
Status: complete

Buyer, suppliers and contacts

Organisation 1

Name: Birmingham City Council
Id: GB-PPON-PCJJ-4826-QMLZ

Identifier

Scheme: GB-PPON
Id: PCJJ-4826-QMLZ

Address

Street Address: Council House, 1 Victoria Square
Locality: Birmingham
Postal Code: B1 1BB
Country: GB
Country Name: United Kingdom
Region: UKG31

Contact

Name: Commercial and Procurement Services
Email: etendering@birmingham.gov.uk

Roles

buyer

Details

Url: http://www.in-tendhost.co.uk/birminghamcc ↗

Classifications

Entry 1

Scheme: UK_CA_TYPE
Id: publicAuthoritySubCentralGovernment
Description: Public authority - sub-central government

Organisation 2

Name: MacMartin Limited
Id: GB-PPON-PZHL-6199-QHDW

Identifier

Scheme: GB-PPON
Id: PZHL-6199-QHDW

Address

Street Address: 38 Oaks Road
Locality: Willington
Postal Code: DE65 6DU
Country: GB
Country Name: United Kingdom
Region: UKF13

Contact

Email: hello@macmartin.co.uk

Roles

supplier

Details

Scale: large
Vcse: No

Award information

Award 1

Id: 1
Status: active
Main Procurement Category: services

Items

Item 1

Id: 1
Related Lot: 1

Additional Classifications

Entry 1

Scheme: CPV
Id: 79341400
Description: Advertising campaign services

Entry 2

Scheme: CPV
Id: 85140000
Description: Miscellaneous health services

Entry 3

Scheme: CPV
Id: 85323000
Description: Community health services

Delivery locations

Entry 1

Region: UK
Country: GB
Country Name: United Kingdom

Suppliers

Supplier 1

Id: GB-PPON-PZHL-6199-QHDW
Name: MacMartin Limited

Related lots

Contracts and changes

Entry 1

Id: 1
Award ID: 1
Title: NHS Health checks campaign management and delivery 2026/27
Status: active
Above Threshold: No
Date Signed: 5 Oct 2026, 00:00

Period

Starts: 5 Oct 2026, 00:00
Ends: 31 May 2027, 23:59

Value

Including VAT: 84,000
Amount: 70,000
Currency: GBP

Documents

Entry 1

Id: 098777-2026
Document Type: contractNotice
Notice Type: UK7
Description: Contract details notice on Find a Tender
Url: https://www.find-tender.service.gov.uk/Notice/098777-2026 ↗
Published: 20 Oct 2026, 09:42
Format: text/html

Recorded locations

Buyer location · Birmingham · UKG31 · B1 1BB · United Kingdom

Notice and amendment history

2 published notice versions reviewed by ProcuraAxis.

2 VERSIONS

046716-2026Tender notice on Find a Tender · 20 May 2026, 23:46
098777-2026Contract details notice on Find a Tender · 20 Oct 2026, 09:42

PROCURAAXIS AWARD ANALYSIS

Award outcome intelligence

Evidence-bound analysis of the published award appears below the official tender and award information.

ANALYSIS PREVIEW

Award intelligence at a glance

Birmingham City Council awarded MacMartin Limited a contract to develop and deliver a social marketing campaign intended to increase NHS Health Check uptake among eligible Birmingham residents aged 40 to 74.

Published outcome signals

Procurement statusCompleteEvidence: Tender status is "complete"; lot 1 is also marked complete.
Award statusActiveEvidence: Award 1 has status "active".
Contract statusActiveEvidence: Contract 1 has status "active".

97% approved-analysis confidence1 supplier record analysed4 source limitations

SOURCE AND FRESHNESS

Traceable procurement data

Source: Find a Tender
Notice reference: 098777-2026
OCID: ocds-h6vhtk-069e43
First published: 20 May 2026
Last checked: 20 Oct 2026, 11:23
Notice versions reviewed: 2

View Find a Tender notice ↗

HOW THIS WAS PREPARED

Approved, evidence-bound analysis

ProcuraAxis structures information found in published procurement records, checks the result for consistency and publishes only approved analysis. Confidence describes the completeness and consistency of the available source information; it is not a guarantee of eligibility or contract award.

Analysis status: Approved for publication
Analysed: 20 Oct 2026

Read the analysis methodology →

AWARD OUTCOME

What happened

Published outcome

The contract is recorded as active and explicitly signed on 5 October 2026, with delivery running to 31 May 2027.

Market significance

A below-threshold open-competition services contract for health-promotion and advertising campaign delivery, valued at £70,000 excluding VAT (£84,000 gross).

AWARDED SUPPLIERS AND LOTS

1 supplier record analysed

MacMartin Limited

99% confidence

Award 1 · Lots 1 · 70000 GBP · Active award; active signed contract

View supporting evidence

Award 1 identifies MacMartin Limited as its supplier and is linked to contract 1. Contract 1 is linked to award 1, has net value £70,000 and dateSigned 2026-10-05.

LIFECYCLE

Award or contract stage

Procurement status

98% confidence

Complete

View supporting evidence

Tender status is "complete"; lot 1 is also marked complete.

Award status

98% confidence

Active

View supporting evidence

Award 1 has status "active".

Contract status

98% confidence

Active

View supporting evidence

Contract 1 has status "active".

Contract signature

99% confidence

Signed on 5 October 2026

View supporting evidence

Contract 1 gives dateSigned as 2026-10-05.

VALUES

Published values explained

Contract value excluding VAT

99% confidence

£70,000

View supporting evidence

Contract 1 value.amount is 70000 GBP.

Contract value including VAT

99% confidence

£84,000

View supporting evidence

Contract 1 value.amountGross is 84000 GBP.

TIMELINE

Procurement timeline

Tender notice published

98% confidence

20 May 2026

View supporting evidence

Release history records a tender notice dated 2026-05-20.

Submission deadline

99% confidence

16 June 2026, 12:00 BST

View supporting evidence

Process submission_deadline is 2026-06-16T12:00:00+01:00.

Contract signed and started

99% confidence

5 October 2026

View supporting evidence

Contract 1 has dateSigned and period.startDate of 2026-10-05.

Contract end

99% confidence

31 May 2027

View supporting evidence

Contract 1 period.endDate is 2027-05-31T23:59:59+01:00.

Contract details notice published

99% confidence

20 October 2026

View supporting evidence

Contract document and release history record publication on 2026-10-20.

SCOPE

What was awarded

Requirement

99% confidence

Development and delivery of a social marketing campaign to increase uptake of NHS Health Checks in Birmingham.

View supporting evidence

Published tender description.

Target audience

99% confidence

Eligible Birmingham residents aged 40 to 74.

View supporting evidence

Published tender description states the campaign aims to increase uptake among eligible individuals aged 40 to 74.

Service classifications

98% confidence

Advertising campaign services; miscellaneous health services; community health services.

View supporting evidence

Award item CPV classifications: 79341400, 85140000 and 85323000.

Delivery geography

95% confidence

United Kingdom (published delivery address region).

View supporting evidence

Award item lists delivery address region UK; the campaign description is specific to Birmingham.

PROCEDURE

Procedure and competition

Procedure

99% confidence

Open competition, below threshold

View supporting evidence

Tender procurementMethod is "open" and procurementMethodDetails is "Below threshold - open competition".

Lot structure

99% confidence

One published lot (lot 1)

View supporting evidence

Tender lists lot 1; award 1 relates to lot 1.

Competition results

99% confidence

Information not supplied in the published notice.

View supporting evidence

No bid count, bidder list, evaluation scores or award rationale is provided.

CONTRACT TERMS

Published contract terms

Contract period

99% confidence

5 October 2026 to 31 May 2027

View supporting evidence

Contract 1 period.startDate and period.endDate.

Extensions or options

99% confidence

Information not supplied in the published notice.

View supporting evidence

No extension, option or renewal terms are included in the supplied contract data.

Threshold status

99% confidence

Below threshold

View supporting evidence

Contract 1 aboveThreshold is false.

COMMERCIAL VIEW

Commercial observations

Commercial focus

98% confidence

The requirement combines campaign development and delivery for a defined public-health uptake objective.

View supporting evidence

Published description requires development and delivery of a social marketing campaign to increase NHS Health Check uptake.

Published value basis

98% confidence

The notice provides both net and gross contract values; pricing, payment structure and deliverables are not published.

View supporting evidence

Contract 1 gives £70,000 amount and £84,000 amountGross, with no further pricing breakdown in supplied data.

ANALYSIS QUALITY

97%overall confidence

Confidence reflects the completeness and consistency of the published award data.

Reference: ocds-h6vhtk-069e43
Analysed: 20 Oct 2026

APPROVED AWARD ANALYSIS

BUYER CONTEXT

Buyer context

Buyer

99% confidence

Birmingham City Council

View supporting evidence

Buyer party named Birmingham City Council, with GB-PPON identifier PCJJ-4826-QMLZ.

Buyer type

99% confidence

Sub-central government public authority

View supporting evidence

Buyer classification is "Public authority - sub-central government".

Policy context

98% confidence

NHS Health Checks are described as a mandated public health service commissioned by the council.

View supporting evidence

Published tender description.

SUPPLIER CONTEXT

Supplier context

Supplier

99% confidence

MacMartin Limited

View supporting evidence

Supplier party and award 1 supplier are named MacMartin Limited; supplier GB-PPON identifier is PZHL-6199-QHDW.

Published supplier scale

95% confidence

Large

View supporting evidence

Supplier party details records scale as "large".

Published VCSE status

95% confidence

Not VCSE

View supporting evidence

Supplier party details records vcse as false.

RENEWAL OUTLOOK

Renewal outlook

Estimated renewal decision point

89% confidence

Around 31 May 2027, based solely on the stated contract end date

View supporting evidence

Contract 1 ends on 2027-05-31; no extension or replacement procurement commitment is published.

DATA QUALITY

Gaps and source limitations

Award and contract linkage

99% confidence

Clear

View supporting evidence

Award 1 names one supplier and contract 1 explicitly references awardID 1.

Supplier identity

96% confidence

Published supplier identity is MacMartin Limited, identified by GB-PPON PZHL-6199-QHDW; no Companies House verification result is supplied.

View supporting evidence

Supplier record and party data provide the name and PPON identifier; verification status is not_applicable and verified company fields are empty.

Lot detail

99% confidence

Lot 1 has no published title, description or separate value.

View supporting evidence

Lot record contains null title, description and value fields.

Competition and evaluation information

99% confidence

Information not supplied in the published notice.

View supporting evidence

No tender responses, scoring, evaluation or selection rationale is present.

SOURCE DATA LIMITATIONS

Information not supplied in the published notice

No bid count, tenderer list, evaluation scores, award rationale or savings information is published.
Lot 1 has no published title, description or individual value.
No extension, option, renewal or pricing-breakdown information is supplied.
No Companies House verification result is supplied for MacMartin Limited; analysis relies on the published supplier name and GB-PPON identifier.

MARKET THEMES

Relevant award themes

COMMON QUESTIONS

About this award

Who won the NHS Health Checks campaign contract?

MacMartin Limited was named as supplier for award 1.

What is the contract value?

The signed contract value is £70,000 excluding VAT and £84,000 including VAT.

When does the contract run?

The published contract period runs from 5 October 2026 to 31 May 2027.

ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.

NHS Health checks campaign management and delivery 2026/27

Opportunity overview

Awarded to

MacMartin Limited

Classification

Lots

Documents and notices

Published notice details

Scope, procedure and submissions

Legal basis

Lots and requirements

Buyer, suppliers and contacts

Identifier

Address

Contact

Roles

Details

Classifications

Identifier

Address

Contact

Roles

Details

Award information

Items

Additional Classifications

Delivery locations

Suppliers

Related lots

Contracts and changes

Period

Value

Documents

Recorded locations

Notice and amendment history

Award intelligence at a glance

Published outcome signals

Traceable procurement data

Approved, evidence-bound analysis

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