Swansea Waterfront Winterland contract awarded to STUDTS EVENTS LIMITED

Tender information last checkedLast checked 13 Oct 2026, 11:16.

Opportunity overview

Operator to deliver Waterfront Winterland, the city’s flagship festive attraction. The contract will cover three seasonal periods: November 2026 to January 2027, November 2027 to January 2028, and November 2028 to January 2029. This forms the contract period from 2026 to 2029, with an option to extend for a further 24 months (2030–2031), subject to performance, quality, and Council approval.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

STUDTS EVENTS LIMITED

Matched by exact name

Published award value: £325k
Awarded: 10 Aug 2026
Award ID: 1
Status: active
Identifier: GB-PPON PCBR-5739-BYQP
Location: Swansea, UKL18, SA6 8EY, United Kingdom

Classification

No classification was supplied.

Lots

Lot 1Value not stated

Documents and notices

Contract details notice on Find a TenderOpen source ↗

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id: CCS/25/324
Status: complete
Procurement Method: open
Procurement Method Details: Below threshold - open competition

Legal basis

Id: 2023/54
Scheme: UKPGA
Uri: https://www.legislation.gov.uk/ukpga/2023/54/contents ↗

Special regime

lightTouch

Lots and requirements

Entry 1

Id: 1
Status: complete

Buyer, suppliers and contacts

Organisation 1

Name: City & County of Swansea
Id: GB-PPON-PYYD-8699-BJGD

Identifier

Scheme: GB-PPON
Id: PYYD-8699-BJGD

Address

Street Address: Civic Centre
Locality: Swansea
Postal Code: SA1 3SN
Country: GB
Country Name: United Kingdom
Region: UKL18

Contact

Email: procurement@swansea.gov.uk

Roles

buyer

Details

Url: http://www.swansea.gov.uk/dobusiness ↗

Classifications

Entry 1

Scheme: UK_CA_TYPE
Id: publicAuthoritySubCentralGovernment
Description: Public authority - sub-central government

Entry 2

Scheme: UK_CA_DEVOLVED_REGULATIONS
Id: GB-WLS
Description: Welsh devolved regulations apply

Organisation 2

Name: STUDTS EVENTS LIMITED
Id: GB-PPON-PCBR-5739-BYQP

Identifier

Scheme: GB-PPON
Id: PCBR-5739-BYQP

Address

Street Address: Duke Fairground
Locality: Swansea
Postal Code: SA6 8EY
Country: GB
Country Name: United Kingdom
Region: UKL18

Contact

Email: studtsoffice@gmail.com

Roles

supplier

Details

Scale: sme
Vcse: No

Award information

Award 1

Id: 1
Status: active
Main Procurement Category: services

Items

Item 1

Id: 1
Related Lot: 1

Additional Classifications

Entry 1

Scheme: CPV
Id: 92331100
Description: Fair services

Entry 2

Scheme: CPV
Id: 92331200
Description: Amusement park services

Delivery locations

Entry 1

Region: UKL18
Country: GB
Country Name: United Kingdom

Suppliers

Supplier 1

Id: GB-PPON-PCBR-5739-BYQP
Name: STUDTS EVENTS LIMITED

Related lots

Contracts and changes

Entry 1

Id: 1
Award ID: 1
Title: Swansea Waterfront Winterland
Status: active
Has Renewal: Yes
Above Threshold: No
Date Signed: 12 Oct 2026, 00:00

Period

Starts: 1 Nov 2026, 00:00
Ends: 31 Jan 2029, 23:59
Max Extent Date: 31 Jan 2031, 23:59

Renewal

Description: Up to 24 month extension option

Value

Including VAT: 390,000
Amount: 325,000
Currency: GBP

Documents

Entry 1

Id: 096383-2026
Document Type: contractNotice
Notice Type: UK7
Description: Contract details notice on Find a Tender
Url: https://www.find-tender.service.gov.uk/Notice/096383-2026 ↗
Published: 13 Oct 2026, 10:07
Format: text/html

Recorded locations

Buyer location · Swansea · UKL18 · SA1 3SN · United Kingdom

Notice and amendment history

3 published notice versions reviewed by ProcuraAxis.

3 VERSIONS

045247-2026Tender notice on Find a Tender · 18 May 2026, 10:33
076869-2026Contract award notice on Find a Tender · 12 Aug 2026, 15:05
096383-2026Contract details notice on Find a Tender · 13 Oct 2026, 10:07

PROCURAAXIS AWARD ANALYSIS

Award outcome intelligence

Evidence-bound analysis of the published award appears below the official tender and award information.

ANALYSIS PREVIEW

Award intelligence at a glance

City & County of Swansea awarded the operation of Swansea Waterfront Winterland to STUDTS EVENTS LIMITED. The published contract record states that it was signed on 12 October 2026 and is active, covering three winter seasons from November 2026 to January 2029, with an optional extension of up to 24 months.

Published outcome signals

Procurement statusCompleteEvidence: Tender status is "complete" in the published contract details.
Award statusActiveEvidence: Award 1 is recorded with status "active".
Contract statusActiveEvidence: Contract 1 is recorded with status "active".

98% approved-analysis confidence1 supplier record analysed3 source limitations

SOURCE AND FRESHNESS

Traceable procurement data

Source: Find a Tender
Notice reference: 096383-2026
OCID: ocds-h6vhtk-069ac0
First published: 12 Aug 2026
Last checked: 13 Oct 2026, 11:16
Notice versions reviewed: 3

View Find a Tender notice ↗

HOW THIS WAS PREPARED

Approved, evidence-bound analysis

ProcuraAxis structures information found in published procurement records, checks the result for consistency and publishes only approved analysis. Confidence describes the completeness and consistency of the available source information; it is not a guarantee of eligibility or contract award.

Analysis status: Approved for publication
Analysed: 13 Oct 2026

Read the analysis methodology →

AWARD OUTCOME

What happened

Published outcome

One active award for lot 1 was made to STUDTS EVENTS LIMITED under an open, below-threshold competition.

Market significance

The contract has a published net value of £325,000 (£390,000 gross) and covers delivery of Swansea’s flagship festive attraction.

AWARDED SUPPLIERS AND LOTS

1 supplier record analysed

STUDTS EVENTS LIMITED

99% confidence

Award 1 · Lots 1 · 325000 GBP · active

View supporting evidence

Award 1 names STUDTS EVENTS LIMITED as supplier and contract 1, linked to award 1, has a net value of £325,000.

LIFECYCLE

Award or contract stage

Procurement status

99% confidence

Complete

View supporting evidence

Tender status is "complete" in the published contract details.

Award status

99% confidence

Active

View supporting evidence

Award 1 is recorded with status "active".

Contract status

99% confidence

Active

View supporting evidence

Contract 1 is recorded with status "active".

Contract signature

99% confidence

Signed 12 October 2026

View supporting evidence

Contract 1 includes dateSigned: 2026-10-12.

VALUES

Published values explained

Published contract value (net)

99% confidence

£325,000

View supporting evidence

Contract 1 value amount is 325000 GBP; the award is linked to this single contract.

Published contract value (gross)

99% confidence

£390,000

View supporting evidence

Contract 1 value amountGross is 390000 GBP.

Value allocation

98% confidence

The published contract value is linked to award 1 and lot 1.

View supporting evidence

Contract 1 links to awardID 1; award 1 relates to lot 1.

TIMELINE

Procurement timeline

Tender notice published

99% confidence

18 May 2026

View supporting evidence

Release history records tender notice 045247-2026 dated 2026-05-18.

Award notice published

99% confidence

12 August 2026

View supporting evidence

Release history records contract award notice 076869-2026 dated 2026-08-12.

Award date

99% confidence

11 August 2026

View supporting evidence

Award 1 has award_date 2026-08-11.

Contract signed

99% confidence

12 October 2026

View supporting evidence

Contract 1 has dateSigned 2026-10-12.

Contract details notice published

99% confidence

13 October 2026

View supporting evidence

Contract document and release history record publication on 2026-10-13.

Contract start

99% confidence

1 November 2026

View supporting evidence

Contract 1 period startDate is 2026-11-01.

Base contract end

99% confidence

31 January 2029

View supporting evidence

Contract 1 period endDate is 2029-01-31.

Maximum possible end

99% confidence

31 January 2031

View supporting evidence

Contract 1 maxExtentDate is 2031-01-31.

SCOPE

What was awarded

Requirement

99% confidence

Operator to deliver Swansea Waterfront Winterland, described as the city’s flagship festive attraction.

View supporting evidence

Published tender title and description.

Seasonal coverage

99% confidence

Three seasonal periods: November 2026–January 2027, November 2027–January 2028, and November 2028–January 2029.

View supporting evidence

Published tender description.

Lot structure

99% confidence

One lot (lot 1).

View supporting evidence

Tender and award records identify lot 1 only.

Service categories

99% confidence

Fair services and amusement park services.

View supporting evidence

Award item classifications list CPV 92331100 and 92331200.

Delivery area

95% confidence

Swansea (UKL18), United Kingdom.

View supporting evidence

Award delivery address region is UKL18; buyer is located in Swansea.

PROCEDURE

Procedure and competition

Procedure

99% confidence

Open competition

View supporting evidence

Tender procurementMethod is "open".

Procedure detail

99% confidence

Below threshold - open competition

View supporting evidence

Tender procurementMethodDetails states "Below threshold - open competition".

Regime

99% confidence

Light-touch regime

View supporting evidence

Tender specialRegime lists "lightTouch".

Threshold classification

99% confidence

Below threshold

View supporting evidence

Contract 1 has aboveThreshold: false.

CONTRACT TERMS

Published contract terms

Base term

99% confidence

1 November 2026 to 31 January 2029

View supporting evidence

Contract 1 period startDate and endDate.

Extension option

99% confidence

Up to 24 months

View supporting evidence

Contract renewal states "Up to 24 month extension option" and hasRenewal is true.

Maximum term endpoint

99% confidence

31 January 2031

View supporting evidence

Contract 1 maxExtentDate is 2031-01-31.

Extension conditions

99% confidence

Subject to performance, quality and Council approval.

View supporting evidence

Tender description specifies these conditions for the 2030–2031 option.

COMMERCIAL VIEW

Commercial observations

Commercial structure

98% confidence

A single-supplier, single-lot service contract for operation of a recurring seasonal attraction.

View supporting evidence

One lot is published; award 1 names one supplier and is linked to one contract.

Performance dependency

99% confidence

Any extension is conditional on performance, quality and Council approval.

View supporting evidence

Published tender description.

Published evaluation insight

99% confidence

Award rationale, bid scores, bidder numbers and pricing breakdown are unknown.

View supporting evidence

Information not supplied in the published notice data.

ANALYSIS QUALITY

98%overall confidence

Confidence reflects the completeness and consistency of the published award data.

Reference: ocds-h6vhtk-069ac0
Analysed: 13 Oct 2026

APPROVED AWARD ANALYSIS

BUYER CONTEXT

Buyer context

Buyer

99% confidence

City & County of Swansea

View supporting evidence

Buyer party named City & County of Swansea.

Buyer type

99% confidence

Sub-central government public authority

View supporting evidence

Buyer classification is "publicAuthoritySubCentralGovernment".

Applicable regulations

99% confidence

Welsh devolved regulations apply

View supporting evidence

Buyer details include UK_CA_DEVOLVED_REGULATIONS: GB-WLS.

SUPPLIER CONTEXT

Supplier context

Legal supplier name

99% confidence

STUDTS EVENTS LIMITED

View supporting evidence

Verified company identity supplied for award 1, matched by exact name to company number 10248834.

Company status

99% confidence

Active

View supporting evidence

Supplier verification records verifiedCompanyStatus as Active.

Supplier classification

99% confidence

SME

View supporting evidence

Supplier party details record scale as "sme".

VCSE status

99% confidence

Not recorded as a VCSE

View supporting evidence

Supplier party details record vcse: false.

RENEWAL OUTLOOK

Renewal outlook

Extension decision point

90% confidence

By the base end date of 31 January 2029, if the Council chooses to use the option.

View supporting evidence

The contract ends on 31 January 2029 and includes an extension option of up to 24 months.

Estimated maximum continuation

99% confidence

Up to 31 January 2031

View supporting evidence

Published maxExtentDate is 31 January 2031. This is a contractual maximum, not a forecast that the option will be exercised.

DATA QUALITY

Gaps and source limitations

Supplier identity quality

99% confidence

Verified

View supporting evidence

The supplier was matched by exact name to verified company number 10248834; no source-name mismatch is flagged.

Lot detail

99% confidence

Lot 1 has no published title, description or separate lot value.

View supporting evidence

Lot 1 title, description and value fields are null.

Competition and evaluation data

99% confidence

Information not supplied in the published notice.

View supporting evidence

No bidder count, evaluation scores, award rationale or tender pricing detail is present in the supplied data.

Value presentation

99% confidence

Both net and gross contract values are published; the notice does not provide a seasonal or other pricing breakdown.

View supporting evidence

Contract value includes amount £325,000 and amountGross £390,000; no further breakdown is supplied.

SOURCE DATA LIMITATIONS

Information not supplied in the published notice

Lot 1 has no published title, description or individual value.
Information not supplied in the published notice includes bidder numbers, evaluation methodology or scores, award rationale, detailed pricing and savings.
The published data confirms an extension option but does not confirm that it will be exercised.

MARKET THEMES

Relevant award themes

COMMON QUESTIONS

About this award

Who won the Swansea Waterfront Winterland contract?

STUDTS EVENTS LIMITED won award 1 for lot 1.

What is the value of the Swansea Waterfront Winterland contract?

The published contract value is £325,000 net and £390,000 gross.

When does the Swansea Waterfront Winterland contract run?

The base term runs from 1 November 2026 to 31 January 2029. An option of up to 24 months could extend it to 31 January 2031.

Has the contract been signed?

Yes. The published contract record gives a signature date of 12 October 2026.

ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.

Swansea Waterfront Winterland

Opportunity overview

Awarded to

STUDTS EVENTS LIMITED

Classification

Lots

Documents and notices

Published notice details

Scope, procedure and submissions

Legal basis

Special regime

Lots and requirements

Buyer, suppliers and contacts

Identifier

Address

Contact

Roles

Details

Classifications

Identifier

Address

Contact

Roles

Details

Award information

Items

Additional Classifications

Delivery locations

Suppliers

Related lots

Contracts and changes

Period

Renewal

Value

Documents

Recorded locations

Notice and amendment history

Award intelligence at a glance

Published outcome signals

Traceable procurement data

Approved, evidence-bound analysis

Continue your research