AWARD OUTCOME
What happened
Consumer Council for Water has published an award notice for a multi-supplier creative and design framework. Seven award records name five suppliers across two lots, but each record has a scheduled future-signature milestone; the supplied data does not evidence signed or commenced contracts.
Published outcomeFour awards were recorded for Lot 1 and three for Lot 2. Each award record states £32,000 excluding VAT (£40,000 including VAT).
Market significanceThe framework creates a multi-supplier call-off route for creative marketing, campaigns, design and layout services across much of England and Wales.
AWARDED SUPPLIERS AND LOTS
7 supplier records analysed
ELEVEN MARKETING & COMMUNICATIONS LTD
98% confidenceAward 1 · Lots Lot 1 · £32,000 excluding VAT (£40,000 including VAT) GBP · active award record; signature scheduled
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Award 1 names the verified company, relates to lot 1 and states amount £32,000 and amountGross £40,000.
LITEWHITE LIMITED
98% confidenceAward 2 · Lots Lot 1 · £32,000 excluding VAT (£40,000 including VAT) GBP · active award record; signature scheduled
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Award 2 names the verified company, relates to lot 1 and states amount £32,000 and amountGross £40,000.
SEVENTY7 MANCHESTER LIMITED
98% confidenceAward 3 · Lots Lot 1 · £32,000 excluding VAT (£40,000 including VAT) GBP · active award record; signature scheduled
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Award 3 names the verified company, relates to lot 1 and states amount £32,000 and amountGross £40,000.
WHISTLEJACKET LONDON LTD
98% confidenceAward 4 · Lots Lot 1 · £32,000 excluding VAT (£40,000 including VAT) GBP · active award record; signature scheduled
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Award 4 names the verified company, relates to lot 1 and states amount £32,000 and amountGross £40,000.
Design by Antony
97% confidenceAward 5 · Lots Lot 2 · £32,000 excluding VAT (£40,000 including VAT) GBP · active award record; signature scheduled
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Award 5 names Design by Antony, relates to lot 2 and states amount £32,000 and amountGross £40,000.
LITEWHITE LIMITED
98% confidenceAward 6 · Lots Lot 2 · £32,000 excluding VAT (£40,000 including VAT) GBP · active award record; signature scheduled
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Award 6 names the verified company, relates to lot 2 and states amount £32,000 and amountGross £40,000.
ELEVEN MARKETING & COMMUNICATIONS LTD
98% confidenceAward 7 · Lots Lot 2 · £32,000 excluding VAT (£40,000 including VAT) GBP · active award record; signature scheduled
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Award 7 names the verified company, relates to lot 2 and states amount £32,000 and amountGross £40,000.
LIFECYCLE
Award or contract stage
Procurement status
93% confidenceTender and both lots are marked complete; the process display status is awarded.
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Process status is complete; lots 1 and 2 are complete; display_status is awarded.
Award stage
91% confidenceAward notice published; seven awards are marked active.
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UK6 contract award notice dated 20 October 2026; awards 1-7 have status active.
Signature and commencement
95% confidenceNot evidenced as signed or commenced.
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Every award has a futureSignatureDate milestone scheduled for 20 October 2026, while the stated contract start date is also 20 October 2026.
VALUES
Published values explained
Award-record values
98% confidenceSeven records each state £32,000 excluding VAT and £40,000 including VAT; summed record values are £224,000 excluding VAT and £280,000 including VAT.
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Awards 1-7 each state amount £32,000 and amountGross £40,000.
Process maximum value
85% confidence£160,000 GBP
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Process value_max is £160,000.
Value reconciliation
96% confidenceThe published process maximum (£160,000) differs from the sum of award-record net values (£224,000). The data does not explain the basis of either figure.
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Process value_max is £160,000; seven award records each state £32,000 excluding VAT.
TIMELINE
Procurement timeline
Tender notice published
96% confidence13 February 2026
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Release history records tender notice 013211-2026 on 13 February 2026.
Submission deadline
98% confidence10 March 2026, 12:00 UTC
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Process submission_deadline is 2026-03-10T12:00:00Z.
Award decision / assessment summaries sent
93% confidence30 April 2026
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Awards 1-7 each have date and assessmentSummariesDateSent of 30 April 2026.
Award notice published
98% confidence20 October 2026
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Award notice 098930-2026 has datePublished 20 October 2026.
Stated contract period
96% confidence20 October 2026 to 17 May 2028
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Each award states this start and end date.
SCOPE
What was awarded
Lot 1
96% confidenceCreative Marketing and Campaign Services: campaign concepts, marketing and communications planning, campaigns, content, digital and social support, and evaluation insight.
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Process description identifies Lot 1 scope.
Lot 2
96% confidenceDesign and Layout: graphic design, layout and artwork, brand application, accessible design, infographics and templates.
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Process description identifies Lot 2 scope.
Delivery coverage
90% confidenceUK regions UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, UKK and UKL are listed for every award.
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Award item deliveryAddresses list these regions.
PROCEDURE
Procedure and competition
Procedure
98% confidenceOpen procedure with competitive flexible procedure details.
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Tender procurementMethod is open and procurementMethodDetails is Competitive flexible procedure.
Framework
98% confidenceYes; multi-supplier framework with call-off commissioning.
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Tender techniques hasFrameworkAgreement is true; description states services will be commissioned on a call-off basis.
Award allocation
99% confidenceLot 1 has four award records; Lot 2 has three.
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Awards 1-4 relate to lot 1; awards 5-7 relate to lot 2.
Competition metrics
99% confidenceUnknown.
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Information not supplied in the published notice data.
CONTRACT TERMS
Published contract terms
Base term
96% confidence20 October 2026 to 17 May 2028, as stated on each award.
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Each award contractPeriod gives these dates.
Extension option
96% confidenceBuyer may extend by two one-year periods on a 1+1 basis.
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Each award renewal description states two one-year periods.
Maximum extent dates
97% confidenceAward 1 states 17 May 2032; awards 2-7 state 17 May 2030.
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Award 1 maxExtentDate differs from awards 2-7.
COMMERCIAL VIEW
Commercial observations
Supplier overlap
99% confidenceELEVEN MARKETING & COMMUNICATIONS LTD and LITEWHITE LIMITED each appear in both lots; the other named suppliers appear in one lot each.
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Awards 1 and 7 name ELEVEN; awards 2 and 6 name LITEWHITE.
Call-off structure
96% confidenceSelection onto the framework does not by itself evidence future spend or call-off volume.
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The notice describes a call-off framework; no call-off pipeline or pricing breakdown is supplied.
DATA QUALITY
Gaps and source limitations
Signature-status caution
96% confidenceThe award records are active, but future signature milestones are scheduled on the stated start date. Treat this as an award notice rather than evidence of signed or active contracts.
View supporting evidence
Each award has futureSignatureDate scheduled for 20 October 2026 and contractPeriod startDate of 20 October 2026.
Value inconsistency
96% confidenceThe £160,000 process maximum conflicts with the £224,000 aggregate net award-record value; no reconciliation or value basis is supplied.
View supporting evidence
Process value_max is £160,000; awards total £224,000 net.
Term inconsistency
97% confidenceAward 1 has a maximum extent date of 17 May 2032, whereas awards 2-7 state 17 May 2030, despite the same stated two one-year extension wording.
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Award contractPeriod.maxExtentDate fields and renewal descriptions.
Lot metadata
98% confidenceLot titles, descriptions and values are not populated in the lot records; scope has been taken from the overarching tender description.
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Lot records have null title, description and value_amount.
Supplier identity limitation
99% confidenceDesign by Antony has no supplied verified legal company name or Companies House number and is presented as the source supplier name, without implying Companies House verification.
View supporting evidence
Award 5 supplier verification fields for company name and number are null.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- The supplied data does not evidence executed signatures, call-off activity, spend, pricing schedules, bid numbers, evaluation scores or reasons for supplier selection.
- The process maximum value and aggregate award-record values conflict and cannot be reconciled from the supplied notice data.
- Maximum contract extent differs between award 1 and awards 2-7 despite identical extension wording.
- Lot-level titles, descriptions and values are not supplied in the lot records.
- Design by Antony has no supplied verified company identity; its displayed name remains unverified.
MARKET THEMES
Relevant award themes
Consumer Council for WaterCreative & Digital Design Framework 2025creative services frameworkdesign servicesELEVEN MARKETING & COMMUNICATIONS LTDLITEWHITE LIMITEDSEVENTY7 MANCHESTER LIMITEDWHISTLEJACKET LONDON LTDDesign by Antony
COMMON QUESTIONS
About this award
Who was named in the awards?
ELEVEN MARKETING & COMMUNICATIONS LTD, LITEWHITE LIMITED, SEVENTY7 MANCHESTER LIMITED, WHISTLEJACKET LONDON LTD and Design by Antony.
Are the contracts evidenced as signed?
No. The data records future signature milestones, so it supports an award notice but not signed or commenced contracts.
What is the stated award value?
Each of seven award records states £32,000 excluding VAT and £40,000 including VAT; this conflicts with the process maximum value of £160,000.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.