AWARD OUTCOME
What happened
Oxford Brookes University awarded Pentland Brands Limited a contract to supply and manage University-branded sports apparel and merchandise. The contract record states that it was signed on 8 September 2026 and starts on 9 September 2026.
Published outcomeOne active award, covering lot 1, is recorded for Pentland Brands Limited.
Market significanceThe arrangement covers sportswear, sports goods and equipment for a university sports and active-wellness operation, including event attendance, sample sessions and pop-up shops.
AWARDED SUPPLIERS AND LOTS
1 supplier record analysed
Pentland Brands Limited
99% confidenceAward 1 · Lots 1 · 180,000 GBP · Active award and contract
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Award 1 names Pentland Brands Limited as supplier and relates to lot 1. Contract 1, linked to award 1, states a gross value of GBP 180,000.
LIFECYCLE
Award or contract stage
Procurement status
99% confidenceComplete / active contract
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Tender lot 1 is marked "complete"; award 1 and contract 1 are marked "active".
Award announcement
98% confidence26 March 2026
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Release history records a Contract award notice published on 26 March 2026.
Contract signed
99% confidence8 September 2026
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Contract 1 includes dateSigned: 2026-09-08.
Contract start
99% confidence9 September 2026
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Contract 1 period startDate is 2026-09-09.
Contract details notice published
99% confidence8 October 2026
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Contract document 094992-2026 has datePublished 2026-10-08.
VALUES
Published values explained
Contract value
99% confidenceGBP 180,000 gross
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Contract 1 value is amountGross: 180000, currency: GBP.
Value allocation
96% confidenceRecorded at contract level for the single recorded award and lot
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Contract 1 links to award 1; award 1 relates to lot 1.
TIMELINE
Procurement timeline
Tender notice published
98% confidence2 February 2026
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Release history records Tender notice release 009123-2026 on 2026-02-02.
Award notice published
98% confidence26 March 2026
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Release history records Contract award notice release 027665-2026 on 2026-03-26.
Contract signed
99% confidence8 September 2026
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Contract 1 dateSigned is 2026-09-08.
Contract start
99% confidence9 September 2026
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Contract 1 startDate is 2026-09-09.
Initial contract end
99% confidence10 May 2031
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Contract 1 endDate is 2031-05-10T23:59:59+01:00.
Maximum extent date
99% confidence10 May 2034
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Contract 1 maxExtentDate is 2034-05-10T23:59:59+01:00.
SCOPE
What was awarded
Requirement
99% confidenceSupply and management of University-branded sports apparel and merchandise
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Tender description states this requirement.
Procurement category
99% confidenceGoods
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Award 1 mainProcurementCategory is "goods".
Classifications
99% confidenceSportswear (CPV 18412000); sports goods and equipment (CPV 37400000)
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Award item 1 lists these CPV classifications.
Operational activities
98% confidenceAttendance at University events, ad hoc sample sessions and pop-up shops
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Tender description specifies Freshers Week attendance, sample sessions, pop-up shops, Sports Fair and Varsity/key BUCS fixture weeks.
Delivery region
96% confidenceUKJ, United Kingdom
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Award item 1 delivery address is region UKJ, GB.
PROCEDURE
Procedure and competition
Procedure
99% confidenceOpen procedure
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Tender procurementMethod is "open" and procurementMethodDetails is "Open procedure".
Competition information
99% confidenceNumber of bids and evaluation results unknown
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No bid count, tenderer list, scores or evaluation narrative is included in the supplied notice data.
CONTRACT TERMS
Published contract terms
Contract period
99% confidence9 September 2026 to 10 May 2031
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Contract 1 period startDate and endDate.
Extension arrangement
99% confidenceRenewable, described as 1+1+1
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Contract 1 hasRenewal is true and renewal description is "1+1+1".
Maximum possible term endpoint
99% confidence10 May 2034
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Contract 1 maxExtentDate is 2034-05-10.
Contract signature
99% confidenceSigned 8 September 2026
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Contract 1 dateSigned is 2026-09-08.
COMMERCIAL VIEW
Commercial observations
Service model
96% confidenceThe requirement combines product supply with on-campus/event retail and engagement activity.
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The description requires supply and management of branded apparel and merchandise, event attendance, sample sessions and pop-up shops.
Award structure
98% confidenceA single supplier is recorded for the sole published lot.
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Only lot 1 is recorded, and award 1 names one supplier, Pentland Brands Limited.
Term profile
97% confidenceThe initial term runs to May 2031, with up to three one-year renewals recorded.
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Contract endDate is 10 May 2031; renewal description is 1+1+1; maxExtentDate is 10 May 2034.
DATA QUALITY
Gaps and source limitations
Source coverage
99% confidenceContract details are available, including signature date, contract period, gross value and renewal description.
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The supplied contract record contains dateSigned, period, value and renewal fields.
Lot metadata
99% confidenceLot 1 has no published title, description or separate value in the supplied data.
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Lot 1 title, description and value fields are null.
Competition data
99% confidenceInformation not supplied in the published notice.
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No bid count, bidder identities beyond the winner, evaluation scores or award rationale is present.
Commercial detail
99% confidenceInformation not supplied in the published notice.
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No pricing schedule, product volumes, performance measures or detailed extension exercise conditions are provided.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- Lot 1 title and detailed lot description were not published in the supplied data.
- No bid count, evaluation scores, award rationale or unsuccessful supplier information was supplied.
- No pricing breakdown, volumes, performance measures or detailed extension exercise conditions were supplied.
- The published description refers to a minimum five-year period, while the recorded contract dates run from 9 September 2026 to 10 May 2031; the source does not explain the term calculation.
MARKET THEMES
Relevant award themes
Oxford Brookes UniversityPentland Brands Limitedsportswear contractsports merchandiseSport & Active Wellness Kitpublic procurement
COMMON QUESTIONS
About this award
Who won the Oxford Brookes Sport & Active Wellness Kit contract?
Pentland Brands Limited is the supplier named in the active award for lot 1.
What is the contract value?
The published contract record states a gross value of GBP 180,000.
When does the contract run?
The published initial period runs from 9 September 2026 to 10 May 2031, with a stated 1+1+1 renewal arrangement and maximum extent date of 10 May 2034.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.