AWARD OUTCOME
What happened
Wiltshire Council awarded its Healthy Eating Programme for Educational Settings to PURELY NUTRITION LIMITED. The signed contract covers a whole-setting healthy eating and lifestyle programme for education settings serving children aged 2–11.
Published outcomeA single active award and active contract are recorded for PURELY NUTRITION LIMITED.
Market significanceThe contract is valued at £167,917 excluding VAT (£201,500 including VAT) for the initial term, with an advertised maximum extent to August 2030 subject to renewal options.
AWARDED SUPPLIERS AND LOTS
1 supplier record analysed
PURELY NUTRITION LIMITED
99% confidenceAward 1 · Lots 1 · £167,917 excluding VAT; £201,500 including VAT GBP · Verified legal supplier; active award and active contract
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Award 1 names PURELY NUTRITION LIMITED as supplier. Supplier verification records an exact-name match to company number 05298499. Contract 1 is active and linked to award 1; its value is £167,917 net and £201,500 gross.
LIFECYCLE
Award or contract stage
Tender notice published
98% confidence2 April 2026
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Release history records a tender notice dated 2026-04-02.
Award announced
98% confidence25 June 2026
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Award record lists award_date 2026-06-25; release history records a contract award notice on that date.
Contract signed
99% confidence31 August 2026
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Contract 1 has dateSigned 2026-08-31 and lists redacted documents with documentType 'contractSigned'.
Contract start
99% confidence1 September 2026
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Contract period startDate is 2026-09-01.
Initial contract end
99% confidence31 August 2028
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Contract period endDate is 2028-08-31.
Maximum extent end
99% confidence31 August 2030
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Contract period maxExtentDate is 2030-08-31.
Contract details notice published
99% confidence9 October 2026
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Release history and contract document 095497-2026 record publication on 2026-10-09.
VALUES
Published values explained
Contract value excluding VAT
99% confidence£167,917
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Contract 1 value.amount is 167917 GBP; award record also reports £167,917.
Contract value including VAT
99% confidence£201,500
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Contract 1 value.amountGross is 201500 GBP.
Value allocation
96% confidenceThe published value applies to the single contract and single awarded supplier.
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One award, one supplier and one linked contract are recorded.
TIMELINE
Procurement timeline
Initial term
99% confidence1 September 2026 to 31 August 2028
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Contract 1 period startDate and endDate.
Potential maximum term
99% confidenceUp to 31 August 2030
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Contract 1 maxExtentDate is 2030-08-31.
Renewal structure
90% confidenceRenewal indicated as 1+1 after the initial term
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Contract 1 hasRenewal is true and renewal description is '1+1'. The opportunity description also states an initial two-year term with an option to extend for a further two years.
SCOPE
What was awarded
Service
99% confidenceWhole-setting healthy eating and lifestyle programme for educational settings
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Tender title and description.
Target settings and age group
99% confidenceMainstream primary schools, nurseries, pre-schools, SEND settings and SEMH resource bases serving children aged 2–11
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Tender description.
Core activities
99% confidenceStaff training, food-policy development, pupil education, cooking skills, parent engagement and environmental changes supporting healthier choices
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Tender description.
Intended outcomes
98% confidenceEmbed sustainable practice, reduce health inequalities, improve fruit and vegetable intake, and help prevent overweight and obesity
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Tender description.
Classification
98% confidenceCPV 80510000 — Specialist training services
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Award item additional classification.
Delivery area
95% confidenceWiltshire (UKK15)
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Award delivery address is UKK15; buyer is Wiltshire Council.
PROCEDURE
Procedure and competition
Procedure
99% confidenceOpen procedure
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Tender procurementMethod is 'open' and procurementMethodDetails is 'Open procedure'.
Competition information
99% confidenceNumber of tenders, bidder identities, scores and evaluation results are unknown.
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Information not supplied in the published notice data.
Lot structure
99% confidenceOne lot (Lot 1)
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Tender lists one lot and award 1 is linked to lot 1.
CONTRACT TERMS
Published contract terms
Contract status
99% confidenceActive
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Contract 1 status is active.
Award status
99% confidenceActive
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Award 1 status is active.
Above threshold
99% confidenceYes
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Contract 1 aboveThreshold is true.
Legal basis
98% confidenceProcurement Act 2023
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Tender legalBasis is UKPGA 2023/54.
Signed agreement evidence
99% confidenceThree redacted signed-agreement documents are listed.
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Contract documents A-23831, A-23818 and A-23819 have documentType 'contractSigned'.
COMMERCIAL VIEW
Commercial observations
Commercial structure
98% confidenceA single-provider arrangement for a county education-focused healthy eating programme
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Tender description says Wiltshire Council sought a single provider; one supplier is recorded on the sole award.
Supplier opportunity
96% confidenceThe programme combines training, policy support, educational activity and stakeholder engagement rather than a narrowly defined training-only service.
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Tender description lists staff training, food policy development, pupil education, cooking skills, parent engagement and environmental changes.
Pricing detail
99% confidenceNo pricing schedule, unit rates or payment profile is supplied in the published notice data.
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Information not supplied in the published notice data.
DATA QUALITY
Gaps and source limitations
Award and contract evidence
98% confidenceHigh quality: the record contains a named supplier, active award and contract records, contract dates, values, and signed-agreement document references.
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Award, contract and documents data in the published notice.
Supplier identity
99% confidenceVerified: PURELY NUTRITION LIMITED was matched by exact name to company number 05298499.
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Supplier verification data.
Lot detail
99% confidenceLot 1 has no published title, description or individual lot value.
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Lot record contains null title, description and value fields.
Competition and evaluation
99% confidenceInformation not supplied in the published notice.
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No bid count, bidder list, scoring or evaluation rationale is provided.
Renewal detail
95% confidenceThe record states '1+1' and a maximum extent date, but does not specify the detailed conditions or decision mechanism for extensions.
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Contract renewal field is limited to description '1+1'.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- Information not supplied in the published notice: number of bids, evaluation criteria, scores, award rationale and unsuccessful suppliers.
- Lot 1 has no published title, description or separate value.
- Information not supplied in the published notice: pricing schedule, payment profile, performance measures and detailed extension conditions.
- The published renewal notation is '1+1'; it supports a potential maximum end date of 31 August 2030 but does not establish that any extension will be exercised.
MARKET THEMES
Relevant award themes
Wiltshire CouncilPURELY NUTRITION LIMITEDHealthy Eating Programmeeducational settingshealthy eating contractspecialist training servicespublic procurement
COMMON QUESTIONS
About this award
Who won Wiltshire Council's Healthy Eating Programme contract?
PURELY NUTRITION LIMITED, verified against company number 05298499.
What is the value of the Healthy Eating Programme contract?
£167,917 excluding VAT and £201,500 including VAT.
When does the contract run?
The initial term runs from 1 September 2026 to 31 August 2028, with published renewal options that could extend it to 31 August 2030.
Was the contract signed?
Yes. The contract record gives a signing date of 31 August 2026 and lists three redacted signed-agreement documents.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.