AWARD OUTCOME
What happened
Transport for London, acting for TfL and participating GLA Group bodies, has published a contract award notice naming WPP MEDIA UK LIMITED as the intended supplier for a media planning and buying framework. The award remains pending, with a future signature date scheduled; the notice does not evidence a signed or active contract.
Published outcomePending award to WPP MEDIA UK LIMITED for lot 1, covering media planning and buying services.
Market significanceThe framework has a stated award value of £41.83m excluding VAT (£50.20m including VAT) and may run from February 2027 to February 2029, with up to two one-year discretionary extensions.
AWARDED SUPPLIERS AND LOTS
1 supplier record analysed
WPP MEDIA UK LIMITED
99% confidenceAward 1 · Lots 1 · £41,830,100 excluding VAT; £50,196,120 including VAT (award-level value) GBP · Pending award
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Award 1 names supplier GB-COH-04736785 and states amount £41,830,100 and amountGross £50,196,120. Supplier verification matched company number 04736785 to WPP MEDIA UK LIMITED.
LIFECYCLE
Award or contract stage
Notice type
99% confidenceContract award notice on Find a Tender
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Award document 097631-2026 is described as a Contract award notice on Find a Tender.
Award status
99% confidencePending
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Award 1 has status 'pending'.
Signature status
99% confidenceNot evidenced as signed
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The award contains a futureSignatureDate milestone scheduled for 2 November 2026; no signed-contract field or completed signature event is supplied.
Standstill end
99% confidence26 October 2026, 23:59:59 UTC
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Award 1 standstillPeriod.endDate is 2026-10-26T23:59:59Z.
VALUES
Published values explained
Award value excluding VAT
99% confidence£41,830,100
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Award 1 value.amount is 41830100 GBP.
Award value including VAT
99% confidence£50,196,120
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Award 1 value.amountGross is 50196120 GBP.
Value allocation
98% confidenceAward-level value; no separate lot-level value published
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The award covers related lot 1, while the supplied lot record has no value_amount.
TIMELINE
Procurement timeline
Award decision date
99% confidence15 October 2026
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Award 1 date is 2026-10-15T00:00:00+01:00.
Award notice publication
99% confidence15 October 2026
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Document 097631-2026 datePublished is 2026-10-15T16:18:09+01:00.
Scheduled signature date
99% confidence2 November 2026
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Award milestone futureSignatureDate is scheduled for 2026-11-02T23:59:59Z.
Planned initial contract period
99% confidence7 February 2027 to 7 February 2029
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Award contractPeriod.startDate is 2027-02-07 and endDate is 2029-02-07.
Maximum possible end date
99% confidence7 February 2031
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Award contractPeriod.maxExtentDate is 2031-02-07.
SCOPE
What was awarded
Requirement
99% confidenceMedia planning and buying framework agreement
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The tender title is Media Planning and Buying and the description states that the notice concerns the award of the Media Planning and Buying Framework Agreement.
Services
98% confidenceStrategic media planning, media buying, and planning of TfL-owned media and media value received
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Tender description specifies these activities.
Classification
99% confidenceCPV 79340000 — Advertising and marketing services
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Award item 1 lists this additional classification.
Delivery area
99% confidenceLondon (UKI), United Kingdom
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Award item delivery address is region UKI, GB.
Lot structure
99% confidenceOne published lot (lot 1); no lot title or description supplied
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Tender and award each reference lot 1; the supplied lot record has null title and description.
PROCEDURE
Procedure and competition
Procurement procedure
99% confidenceSelective — competitive flexible procedure
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Tender procurementMethod is selective and procurementMethodDetails is Competitive flexible procedure.
Legal basis
99% confidenceProcurement Act 2023
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Tender legalBasis identifies UKPGA 2023/54, and the description states the contract will be awarded under the Procurement Act 2023.
Framework arrangement
99% confidenceFramework agreement
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Tender techniques.hasFrameworkAgreement is true.
Named tenderers in supplied data
96% confidenceTHE7STARS UK LIMITED and WPP MEDIA UK LTD
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Both organisations are listed with the tenderer role; WPP is also listed as supplier on the pending award.
Evaluation information
99% confidenceNot supplied
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No scores, ranking, award rationale, pricing evaluation or selection rationale is included in the supplied notice data.
CONTRACT TERMS
Published contract terms
Initial term
99% confidence2 years planned
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The stated period is 7 February 2027 to 7 February 2029.
Extension option
99% confidenceUp to 2 additional years, on a +1, +1 basis at the discretion of TfL and GLA Group organisations
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Award renewal description states this explicitly.
Maximum term
99% confidenceUp to 4 years planned, ending no later than 7 February 2031
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The maxExtentDate is 7 February 2031.
Term amendment disclosed
99% confidenceTerm changed from 3+1 in earlier EME and PSQ tender notices to 2+1+1
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Award renewal description states the amendment.
COMMERCIAL VIEW
Commercial observations
Market opportunity
97% confidenceThe award consolidates media planning and buying requirements for TfL and participating GLA Group authorities under a framework arrangement.
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Tender description states that the agency will manage multiple organisations' media planning and buying.
Integration requirement
97% confidenceThe appointed agency is expected to work with creative agencies where applicable to support integrated strategic recommendations and activation.
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Tender description specifies integration with creative agencies.
No award rationale published
99% confidenceThe supplied data does not explain why the named supplier was selected.
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No assessment results, scores, rationale or comparative pricing information is supplied.
DATA QUALITY
Gaps and source limitations
Pending award, not concluded contract
99% confidenceThe notice supports a pending award only; it does not support describing the framework as signed, concluded or active.
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Award status is pending and signature is a scheduled future milestone.
Notice-date inconsistency in process metadata
99% confidenceThe process-level published_at is 21 October 2025, whereas the award document and award decision are dated 15 October 2026.
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process.published_at is 2025-10-21; document datePublished and award date are in October 2026.
Lot detail limitation
99% confidenceLot 1 has no published title, description or individual value in the supplied data.
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The lot record contains null title, description and value_amount.
Supplier identity quality
99% confidenceSupplier identity is verified by Companies House company number 04736785; the source name uses the abbreviated form 'WPP MEDIA UK LTD'.
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Supplier verification status is verified, with verified company name WPP MEDIA UK LIMITED and match method company_number.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- The award is pending; no signed-contract or contract-commencement evidence is supplied.
- The process metadata date conflicts with the award document date; both are reported without selecting an unsupported correction.
- Information not supplied in the published notice: evaluation scores, selection rationale, bid prices, bid count, lot title, lot description, lot-level value, pricing structure and call-off arrangements.
- The maximum value is an award-level figure and must not be treated as a separately allocated lot or supplier value.
MARKET THEMES
Relevant award themes
Transport for LondonTfLmedia planning and buyingWPP MEDIA UK LIMITEDmedia agency frameworkGLA Grouppublic procurement
COMMON QUESTIONS
About this award
Who is named on the TfL media planning and buying award?
WPP MEDIA UK LIMITED is named as supplier for the pending award to lot 1.
Has the TfL framework been signed?
No signed contract is evidenced in the supplied data. The award is pending and has a scheduled future signature date of 2 November 2026.
What is the stated value?
The award-level value is £41,830,100 excluding VAT and £50,196,120 including VAT.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.