AWARD OUTCOME
What happened
Denbighshire County Council awarded a three-year Behaviour Change Programme contract to INTUITIVE THINKING SKILLS LTD. The published contract record states that it was signed on 1 August 2025 and is active through 31 July 2028.
Published outcomeOne active award and contract are recorded for lot 1, covering delivery of the Behaviour Change Programme.
Market significanceThe contract has a published net value of £359,112 (£430,934.40 gross) over three years and was competed through a below-threshold open competition.
AWARDED SUPPLIERS AND LOTS
1 supplier record analysed
INTUITIVE THINKING SKILLS LTD
99% confidenceAward 1 · Lots 1 · £359,112 net; £430,934.40 gross GBP · Verified legal supplier; active award and contract
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Award 1 identifies Intuitive Thinking Skills Limited as supplier. Supplier verification records verified_company_name "INTUITIVE THINKING SKILLS LTD" (company number 05204890) using an exact-name match. The published contract value applies to contract 1, which is linked solely to award 1.
LIFECYCLE
Award or contract stage
Procurement status
98% confidenceComplete
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The tender status is recorded as "complete" and lot 1 status is "complete".
Award status
98% confidenceActive
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Award 1 is recorded with status "active".
Contract status
98% confidenceActive
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Contract 1 is recorded with status "active".
Contract signed
99% confidence1 August 2025
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Contract 1 includes dateSigned: 2025-08-01.
Contract period
99% confidence1 August 2025 to 31 July 2028
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Contract 1 period specifies startDate 2025-08-01 and endDate 2028-07-31.
VALUES
Published values explained
Published contract value, excluding VAT
99% confidence£359,112
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Contract 1 value.amount is 359112 GBP.
Published contract value, including VAT
99% confidence£430,934.40
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Contract 1 value.amountGross is 430934.4 GBP.
Indicative annualised net value
96% confidence£119,704 per year
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Calculated as the published net contract value of £359,112 divided by the explicit three-year contract period. This is an arithmetic indicator, not a pricing or spend profile.
TIMELINE
Procurement timeline
Tender submission deadline
98% confidence23 May 2025, 15:00 BST
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The process submission_deadline is 2025-05-23T15:00:00+01:00.
Award record date
95% confidence17 June 2025
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Award 1 award_date is 2025-06-17.
Contract signed
99% confidence1 August 2025
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Contract 1 dateSigned is 2025-08-01.
Contract start
99% confidence1 August 2025
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Contract 1 period.startDate is 2025-08-01.
Contract end
99% confidence31 July 2028
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Contract 1 period.endDate is 2028-07-31.
Contract details notice publication
99% confidence12 October 2026
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The contract details notice document 095960-2026 has datePublished 2026-10-12.
SCOPE
What was awarded
Requirement
99% confidenceBehaviour Change Programme
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The contract title is "Behaviour Change Programme".
Service objective
97% confidenceImprove well-being, cognitive skills and life outcomes for people with low self-expectations, supporting ambition, self-belief and motivation.
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The published tender description states these programme aims.
Service classifications
98% confidenceEducation and training services; community, social and personal services; social work and related services; addiction treatment
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Award item 1 lists CPV codes 80000000, 98000000, 85300000 and 33693300.
Delivery area
94% confidenceUKL13, United Kingdom
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Award item 1 specifies a delivery address in region UKL13.
Lot structure
99% confidenceOne lot (lot 1)
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The tender contains lot 1 only, and award 1 is related to lot 1.
TUPE
97% confidenceTUPE information was included in the tender pack
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The tender description explicitly states that TUPE information was included.
PROCEDURE
Procedure and competition
Procedure
99% confidenceBelow-threshold open competition
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The tender procurementMethod is "open" and procurementMethodDetails is "Below threshold - open competition".
Regime
98% confidenceLight touch
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The tender specialRegime field lists "lightTouch".
Number of bids
99% confidenceUnknown
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Information not supplied in the published notice data.
Evaluation, scoring and award rationale
99% confidenceUnknown
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Information not supplied in the published notice data.
CONTRACT TERMS
Published contract terms
Contract duration
99% confidenceThree years
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The tender description states a three-year term; the recorded period runs from 1 August 2025 to 31 July 2028.
VAT treatment
99% confidence£359,112 excluding VAT; £430,934.40 including VAT
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The contract record provides amount and amountGross values.
Extensions or options
99% confidenceUnknown
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Information not supplied in the published notice data.
Pricing and payment structure
99% confidenceUnknown
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Information not supplied in the published notice data.
COMMERCIAL VIEW
Commercial observations
Market route
99% confidenceOpen below-threshold competition
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The published procedure is recorded as "Below threshold - open competition".
Delivery considerations
91% confidencePotential workforce-transfer considerations should be assessed by prospective providers.
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The tender description states that TUPE information was included in the tender pack; the detailed TUPE position is not published in the supplied data.
Contract scale
96% confidencePublished net value equates to approximately £119,704 per year over the stated term.
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Arithmetic calculation from £359,112 net over three years; this does not indicate annual spend phasing.
DATA QUALITY
Gaps and source limitations
Source timing inconsistency
99% confidenceThe supplied process publication timestamp is 17 June 2025, while the linked contract details notice is dated 12 October 2026.
View supporting evidence
process.published_at is 2025-06-17; document 095960-2026 datePublished is 2026-10-12.
Value-field inconsistency
98% confidenceThe process-level maximum value is £360,000, while the signed contract record gives £359,112 net and £430,934.40 gross.
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process.value_max is 360000 GBP; contract 1 value.amount is 359112 and amountGross is 430934.4.
Lot detail availability
99% confidenceLot 1 has no separately published title, description or lot-level value.
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Lot 1 title, description and value fields are null in the supplied data.
Unpublished competition detail
99% confidenceBid counts, evaluation results and award rationale are not supplied in the published notice data.
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No such fields are present in the supplied award or contract data.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- The source timing is inconsistent: the process publication timestamp is 17 June 2025, but the linked contract details notice is dated 12 October 2026.
- The process-level maximum value (£360,000) differs from the recorded contract net value (£359,112); the analysis reports both without treating them as equivalent.
- No bid count, bidder list, evaluation scores, award rationale, pricing breakdown or performance measures are supplied.
- No extension, option or renewal terms are supplied.
- Lot 1 has no separately published title, description or lot-level value.
- The estimated re-procurement horizon is based only on the contract end date and is not a procurement forecast.
MARKET THEMES
Relevant award themes
Denbighshire County CouncilBehaviour Change ProgrammeINTUITIVE THINKING SKILLS LTDpublic procurementWelsh public sector contracteducation and training servicessocial services contract
COMMON QUESTIONS
About this award
Who won the Denbighshire Behaviour Change Programme contract?
INTUITIVE THINKING SKILLS LTD, verified under company number 05204890, is the supplier named for award 1.
What is the published value of the contract?
The contract record states £359,112 excluding VAT and £430,934.40 including VAT.
When does the contract run?
The published contract period runs from 1 August 2025 to 31 July 2028, and the record states it was signed on 1 August 2025.
How was the contract procured?
The notice records a below-threshold open competition under the light-touch regime.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.