AWARD OUTCOME
What happened
Hexagon Housing Association Limited awarded a sales-agent requirement for two new-build developments in London to RED LOFT LIMITED LIABILITY PARTNERSHIP. The published award value is £266,000 excluding VAT.
Published outcomeAn active award was recorded on 2 October 2026, with a stated service period from 10 August 2026 to 9 August 2027.
Market significanceThis is a £266,000 real-estate-services call-off from a framework agreement for sales support on two developments approaching practical completion.
AWARDED SUPPLIERS AND LOTS
1 supplier record analysed
RED LOFT LIMITED LIABILITY PARTNERSHIP
99% confidenceAward ocds-b5fd17-6099f0a7-f2ee-4004-9412-6a0a98ce62ee-1 · 266000 GBP · active
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Verified Companies House identity: company number OC301687. The active award names source supplier "Red Loft LLP" and has value £266,000.
LIFECYCLE
Award or contract stage
Notice status
99% confidenceAwarded contract notice; source status complete
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Process display_status is "awarded"; source_status and tender status are "complete"; notice type is "Awarded contract notice on Contracts Finder".
Award status
99% confidenceActive
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Award ocds-b5fd17-6099f0a7-f2ee-4004-9412-6a0a98ce62ee-1 has status "active".
Award decision date
98% confidence2 October 2026
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Award date is 2026-10-02T00:00:00+01:00.
Contract signature
99% confidenceUnknown
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The supplied notice provides an active award and contract period but no explicit signature or execution field.
VALUES
Published values explained
Published award value
98% confidence£266,000 excluding VAT
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Award value is 266000 GBP; the tender description states "Anticipated Contract value is £266,000 + VAT".
Value allocation
97% confidenceSingle-supplier award value
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One award names one supplier, RED LOFT LIMITED LIABILITY PARTNERSHIP, and reports £266,000.
TIMELINE
Procurement timeline
Tender submission deadline
98% confidence30 July 2026, 12:00 BST
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Tender period end date is 2026-07-30T12:00:00+01:00.
Stated contract start
99% confidence10 August 2026
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Tender and award contract period start date is 2026-08-10.
Stated contract end
99% confidence9 August 2027
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Tender and award contract period end date is 2027-08-09T23:59:59+01:00.
Award notice publication
99% confidence16 October 2026
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Award notice document was published 2026-10-16T09:35:19+01:00.
SCOPE
What was awarded
Requirement
98% confidenceSales-agent services for two new-build developments approaching practical completion
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Tender title is "Sales Agent" and description states this requirement.
Category
99% confidenceReal estate services (CPV 70000000)
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Primary CPV classification is 70000000, "Real estate services".
Delivery area
98% confidenceLondon, United Kingdom
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Tender item delivery address region is London, country United Kingdom.
PROCEDURE
Procedure and competition
Procurement method
99% confidenceSelective
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Tender procurementMethod is "selective".
Route to market
99% confidenceCall-off from a framework agreement
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procurementMethodDetails states "Call-off from a framework agreement".
Competition information
99% confidenceNumber of bids and evaluation results not supplied in the published notice
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No bid count, scoring, ranking or evaluation narrative is present in supplied data.
CONTRACT TERMS
Published contract terms
Stated term
99% confidence10 August 2026 to 9 August 2027
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Published contract period runs from 2026-08-10 to 2027-08-09.
Extension provision
95% confidenceDescription refers to a six-month contract with a six-month extension option
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Tender description states: "this is a 6 month contract with a six month extension option".
SME suitability
98% confidenceMarked suitable for SMEs
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Tender suitability.sme is true.
COMMERCIAL VIEW
Commercial observations
Commercial route
96% confidenceFramework call-off for specialist property sales support
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The notice describes sales-agent services and identifies a call-off from a framework agreement.
Value context
98% confidenceThe published £266,000 figure is described as anticipated and excludes VAT
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Tender description calls it an anticipated contract value of £266,000 + VAT.
DATA QUALITY
Gaps and source limitations
Supplier-name difference resolved
99% confidenceThe source name "Red Loft LLP" differs from the verified legal name; the analysis uses RED LOFT LIMITED LIABILITY PARTNERSHIP, verified by company number OC301687.
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supplier_name_mismatch is true; match method is company_number and verified company number is OC301687.
Term-description inconsistency
98% confidenceThe dates span approximately 12 months, while the description calls this a six-month contract with a six-month extension option. The notice does not state whether the option had been exercised.
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Description states a 6+6 month structure; published contract period is 2026-08-10 to 2027-08-09.
Information not supplied in the published notice
99% confidenceNo lot titles, pricing breakdown, bid count, evaluation results, award rationale, signature date, or detailed extension conditions are provided.
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These fields and details are absent from the supplied notice data.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- The source describes a six-month contract plus a six-month extension option, but publishes a 12-month contract period; it does not clarify whether an extension was exercised.
- The published value is described as anticipated, so the notice does not confirm final spend or pricing structure.
- Information not supplied in the published notice: bid count, evaluation outcome, award rationale, lot allocation, detailed extension terms and signature date.
MARKET THEMES
Relevant award themes
Hexagon Housing AssociationRED LOFT LIMITED LIABILITY PARTNERSHIPRed Loft LLPsales agentLondonreal estate servicesframework call-off£266,000
COMMON QUESTIONS
About this award
Who won the Hexagon Housing Association sales-agent award?
RED LOFT LIMITED LIABILITY PARTNERSHIP, verified under company number OC301687. The source notice names it as Red Loft LLP.
What is the published value of the award?
£266,000 excluding VAT; the notice describes this as an anticipated contract value.
When does the stated contract period end?
9 August 2027. The notice also refers to a six-month extension option, but does not clarify its exercise.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.