HMRC awards Optimizely experimentation platform renewal to Atos IT Services UK Limited

Tender information last checkedLast checked 13 Oct 2026, 15:01.

Opportunity overview

HM Revenue & Customs (HMRC) has awarded a 24-month call-off contract under Crown Commercial Service Framework RM6098 Technology Products & Associated Services 2 (TePAS 2), Lot 3: Software, for the renewal and ongoing support of the Optimizely Experimentation Platform. The contract has been awarded to Atos IT Services UK Limited. The contract provides HMRC with continued access to the Optimizely Experimentation Platform Business Tier, Optimizely Experimentation Usage Platform, Optimizely Experiment Collaboration, standard support, licence and subscription administration, and associated professional services. The platform supports experimentation, A/B testing, optimisation and evidence-based improvement of HMRC digital customer journeys. The contract includes an annual allowance of 25,000,000 impressions, resetting each contract year, together with 10 professional services days during Contract Year 1 to support optimisation strategy, experimentation capability, governance, knowledge transfer and service improvement activities. The contract commenced on 1 October 2026 and will expire on 30 September 2028. The total contract value is £407,973.07 excluding VAT. The procurement was conducted through a further competition under the RM6098 framework and awarded on the basis of the published evaluation methodology.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

ATOS IT SERVICES UK LIMITED

Matched by number

Published award value: £40.8m
Awarded: 7 Oct 2026
Award ID: ocds-b5fd17-3ca2626c-bb38-4dd8-b7f8-b38990f76d70-1
Status: active
Identifier: GB-COH 01245534

Classification

CPV48000000 — Software package and information systems

Documents and notices

Awarded contract notice on Contracts FinderOpen source ↗
contractSignedOpen source ↗

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id: SR2930964103
Status: complete
Procurement Method: selective
Procurement Method Details: Call-off from a framework agreement
Main Procurement Category: services

Classification

Scheme: CPV
Id: 48000000
Description: Software package and information systems

Tender Period

Ends: 17 Aug 2026, 16:00

Contract period

Starts: 1 Oct 2026, 00:00
Ends: 30 Sept 2028, 23:59

Suitability

Sme: No
Vcse: No

Items and delivery

Item 1

Id: 1

Delivery locations

Entry 1

Country Name: United Kingdom

Buyer, suppliers and contacts

Organisation 1

Id: GB-GOR-D25
Name: H M REVENUE & CUSTOMS

Identifier

Legal Name: H M REVENUE & CUSTOMS
Scheme: GB-GOR
Id: D25

Address

Street Address: 100 PARLIAMENT STREET
Locality: LONDON
Postal Code: SS991AA
Country Name: England

Contact

Name: Ehigie Johnson
Email: ehigie.johnson@hmrc.gov.uk
Telephone: 0300 056 3976

Roles

buyer

Organisation 2

Id: GB-COH-01245534
Name: ATOS IT SERVICES UK LIMITED

Identifier

Legal Name: ATOS IT SERVICES UK LIMITED
Scheme: GB-COH
Id: 01245534

Address

Street Address: 71 High Holborn WC1V 6EA GB

Details

Scale: large
Vcse: No

Roles

supplier

Award information

Award 1

Id: ocds-b5fd17-3ca2626c-bb38-4dd8-b7f8-b38990f76d70-1
Status: active
Date: 8 Oct 2026, 00:00
Published: 13 Oct 2026, 13:38

Value

Amount: 40,797,307
Currency: GBP

Suppliers

Supplier 1

Id: GB-COH-01245534
Name: ATOS IT SERVICES UK LIMITED

Contract period

Starts: 1 Oct 2026, 00:00
Ends: 30 Sept 2028, 23:59

Documents

Entry 1

Id: 1
Document Type: awardNotice
Description: Awarded contract notice on Contracts Finder
Url: https://www.contractsfinder.service.gov.uk/Notice/fd7d6382-09ef-4a1a-ab4b-efd8b378338d ↗
Published: 13 Oct 2026, 13:38
Format: text/html
Language: en

Entry 2

Id: 2
Document Type: contractSigned
Url: https://www.contractsfinder.service.gov.uk/Notice/Attachment/e0736e5b-fc3f-4e78-b68b-b71c61fc2800 ↗
Format: application/pdf

Recorded locations

Buyer location · LONDON · SS991AA · England
Delivery location · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION

fd7d6382-09ef-4a1a-ab4b-efd8b378338d-917584Awarded contract notice on Contracts Finder · 13 Oct 2026, 13:38

PROCURAAXIS AWARD ANALYSIS

Award outcome intelligence

Evidence-bound analysis of the published award appears below the official tender and award information.

ANALYSIS PREVIEW

Award intelligence at a glance

HM Revenue & Customs awarded Atos IT Services UK Limited a 24-month call-off for renewal and support of the Optimizely Experimentation Platform. The published contract value is £407,973.07 excluding VAT.

Published outcome signals

Award statusActive awardEvidence: The award record has status “active”.
Award decision date8 October 2026Evidence: Award record date: 2026-10-08.
Award notice published13 October 2026Evidence: Award notice datePublished: 2026-10-13T13:38:25+01:00.

97% approved-analysis confidence1 supplier record analysed4 source limitations

SOURCE AND FRESHNESS

Traceable procurement data

Source: Contracts Finder
Notice reference: fd7d6382-09ef-4a1a-ab4b-efd8b378338d-917584
OCID: ocds-b5fd17-3ca2626c-bb38-4dd8-b7f8-b38990f76d70
First published: 13 Oct 2026
Last checked: 13 Oct 2026, 15:01
Notice versions reviewed: 1

View Contracts Finder notice ↗

HOW THIS WAS PREPARED

Approved, evidence-bound analysis

ProcuraAxis structures information found in published procurement records, checks the result for consistency and publishes only approved analysis. Confidence describes the completeness and consistency of the available source information; it is not a guarantee of eligibility or contract award.

Analysis status: Approved for publication
Analysed: 13 Oct 2026

Read the analysis methodology →

AWARD OUTCOME

What happened

Published outcome

The award is recorded as active. The notice states that the contract commenced on 1 October 2026 and is due to end on 30 September 2028; a contract-signed document is listed in the award record.

Market significance

This is a software and associated-services call-off under CCS RM6098 TePAS 2, Lot 3, supporting HMRC’s digital experimentation, A/B testing and optimisation activity.

AWARDED SUPPLIERS AND LOTS

1 supplier record analysed

ATOS IT SERVICES UK LIMITED

99% confidence

Award ocds-b5fd17-3ca2626c-bb38-4dd8-b7f8-b38990f76d70-1 · £407,973.07 excluding VAT GBP · Verified supplier; active award

View supporting evidence

The award names ATOS IT SERVICES UK LIMITED as supplier. Its GB-COH identifier 01245534 matches the verified company number and legal name. The award value is £407,973.07 excluding VAT in the notice.

LIFECYCLE

Award or contract stage

Award status

99% confidence

Active award

View supporting evidence

The award record has status “active”.

Award decision date

99% confidence

8 October 2026

View supporting evidence

Award record date: 2026-10-08.

Award notice published

99% confidence

13 October 2026

View supporting evidence

Award notice datePublished: 2026-10-13T13:38:25+01:00.

Contract commencement

99% confidence

1 October 2026

View supporting evidence

The notice states the contract commenced on 1 October 2026; the contract period start is 2026-10-01.

Signed-contract evidence

94% confidence

A document classified as contractSigned is listed; no signature date is supplied.

View supporting evidence

Award documents include documentType “contractSigned”.

VALUES

Published values explained

Total award value

99% confidence

£407,973.07 excluding VAT

View supporting evidence

The notice description states a total contract value of £407,973.07 excluding VAT; the award value is recorded as 40797307 GBP, consistent with pence representation.

Value allocation

98% confidence

Allocated to the single named supplier

View supporting evidence

One award names one supplier, ATOS IT SERVICES UK LIMITED.

TIMELINE

Procurement timeline

Tender submission deadline

99% confidence

17 August 2026, 16:00 BST

View supporting evidence

Tender period endDate: 2026-08-17T16:00:00+01:00.

Contract period

99% confidence

1 October 2026 to 30 September 2028

View supporting evidence

Published contractPeriod startDate and endDate.

Stated duration

99% confidence

24 months

View supporting evidence

The notice describes a 24-month call-off contract.

SCOPE

What was awarded

Requirement

99% confidence

Renewal and ongoing support of the Optimizely Experimentation Platform

View supporting evidence

Published notice description.

Included services

99% confidence

Business Tier, Usage Platform, Experiment Collaboration, standard support, licence and subscription administration, and associated professional services

View supporting evidence

Published notice description.

Usage allowance

99% confidence

25,000,000 impressions annually, resetting each contract year

View supporting evidence

Published notice description.

Professional services

99% confidence

10 days in Contract Year 1

View supporting evidence

The notice specifies 10 professional-services days for optimisation strategy, experimentation capability, governance, knowledge transfer and service improvement.

Classification

99% confidence

CPV 48000000 — Software package and information systems

View supporting evidence

Published primary CPV classification.

Delivery geography

95% confidence

United Kingdom

View supporting evidence

Tender item delivery address country is United Kingdom.

PROCEDURE

Procedure and competition

Procurement route

99% confidence

Further competition under Crown Commercial Service RM6098 Technology Products & Associated Services 2 (TePAS 2), Lot 3: Software

View supporting evidence

Published notice description and procurement method details.

Procedure

99% confidence

Selective; call-off from a framework agreement

View supporting evidence

Published procurementMethod is “selective” and procurementMethodDetails is “Call-off from a framework agreement”.

Evaluation

94% confidence

Awarded using the published evaluation methodology

View supporting evidence

Published notice description.

Bid and evaluation detail

99% confidence

Information not supplied in the published notice.

View supporting evidence

No bidder count, tender prices, scores, weighting or evaluation rationale is provided.

CONTRACT TERMS

Published contract terms

Contract form

99% confidence

Call-off contract under RM6098 TePAS 2, Lot 3: Software

View supporting evidence

Published notice description.

Term

99% confidence

24 months, from 1 October 2026 to 30 September 2028

View supporting evidence

Published notice description and contractPeriod.

Extension or renewal options

99% confidence

Information not supplied in the published notice.

View supporting evidence

No extension or option terms are stated in the supplied record.

VAT basis

99% confidence

Published total is excluding VAT

View supporting evidence

Published notice description.

COMMERCIAL VIEW

Commercial observations

Commercial model indicator

96% confidence

The requirement combines platform access, annual impression capacity, support and a limited first-year professional-services allocation.

View supporting evidence

The notice specifies platform components, 25,000,000 annual impressions and 10 professional-services days in Contract Year 1.

Competition context

99% confidence

The award followed a framework further competition rather than an open procedure.

View supporting evidence

The notice states that the procurement was conducted through a further competition under RM6098 and records a framework call-off route.

ANALYSIS QUALITY

97%overall confidence

Confidence reflects the completeness and consistency of the published award data.

Reference: ocds-b5fd17-3ca2626c-bb38-4dd8-b7f8-b38990f76d70
Analysed: 13 Oct 2026

APPROVED AWARD ANALYSIS

BUYER CONTEXT

Buyer context

Buyer

99% confidence

H M REVENUE & CUSTOMS (HMRC)

View supporting evidence

Buyer name and legal identifier in the published record.

Operational purpose

99% confidence

Support experimentation, A/B testing, optimisation and evidence-based improvement of HMRC digital customer journeys

View supporting evidence

Published notice description.

SUPPLIER CONTEXT

Supplier context

Supplier identity

99% confidence

ATOS IT SERVICES UK LIMITED (company number 01245534)

View supporting evidence

Supplier verification records a company-number match to verified legal name ATOS IT SERVICES UK LIMITED.

Supplier scale

95% confidence

Large

View supporting evidence

Supplier party details classify the supplier scale as large.

RENEWAL OUTLOOK

Renewal outlook

Estimated re-procurement horizon

82% confidence

Around 30 September 2028, subject to any unpublished extension, replacement or other procurement decision

View supporting evidence

This is an estimate based solely on the explicit contract end date of 30 September 2028; no extension terms are published.

DATA QUALITY

Gaps and source limitations

Award and supplier evidence

98% confidence

High-quality published award data identifies one active award, one verified supplier, a value and a defined contract period.

View supporting evidence

Award record, party identifier and supplier-verification fields are internally consistent.

Signed-contract evidence

94% confidence

A contractSigned document is listed, but its contents and signature date are not supplied.

View supporting evidence

Award documents include a contractSigned PDF with no published date in the supplied data.

Lot allocation

99% confidence

No individual lot record or lot-level value allocation is supplied.

View supporting evidence

Lots array is empty and award lot_ids_json is null, although the notice refers to framework Lot 3.

Competition and pricing detail

99% confidence

Information not supplied in the published notice.

View supporting evidence

No bid count, bidder identities, award scores, pricing schedule or evaluation breakdown is provided.

SOURCE DATA LIMITATIONS

Information not supplied in the published notice

The supplied record does not provide individual lot records, lot titles or lot-level value allocations.
The contents and signature date of the listed contractSigned document are not supplied.
Information not supplied in the published notice: bid count, unsuccessful bidders, evaluation scores, weighting, pricing breakdown and detailed award rationale.
No extension, option or renewal terms are published; the re-procurement horizon is only an estimate derived from the stated end date.

MARKET THEMES

Relevant award themes

COMMON QUESTIONS

About this award

Who won HMRC’s Optimizely Experimentation Platform Renewal contract?

ATOS IT SERVICES UK LIMITED, verified against company number 01245534.

What is the published value and duration?

The published value is £407,973.07 excluding VAT for a 24-month term from 1 October 2026 to 30 September 2028.

Which procurement route was used?

A further competition under Crown Commercial Service RM6098 TePAS 2, Lot 3: Software.

ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.

Optimizely Experimentation Platform Renewal

Opportunity overview

Awarded to

ATOS IT SERVICES UK LIMITED

Classification

Documents and notices

Published notice details

Scope, procedure and submissions

Classification

Tender Period

Contract period

Suitability

Items and delivery

Delivery locations

Buyer, suppliers and contacts

Identifier

Address

Contact

Roles

Identifier

Address

Details

Roles

Award information

Value

Suppliers

Contract period

Documents

Recorded locations

Notice and amendment history

Award intelligence at a glance

Published outcome signals

Traceable procurement data

Approved, evidence-bound analysis

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