AWARD OUTCOME
What happened
The Ministry of Defence awarded the MOD Brand Portal call-off to BE THE BRAND EXPERIENCE LIMITED. The published award value is £117,220 and the stated service period runs from 1 November 2026 to 30 October 2028.
Published outcomeOne active award is recorded following a selective call-off from a framework agreement.
Market significanceThis is a £117,220 UK public-sector software and computer-systems procurement, with delivery listed in London.
AWARDED SUPPLIERS AND LOTS
1 supplier record analysed
BE THE BRAND EXPERIENCE LIMITED
99% confidenceAward ocds-b5fd17-2b7c4a2f-eb9f-4a08-b4cb-dbdf01a79885-1 · 117220 GBP · active
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The award names Be The Brand Experience Limited as supplier. Supplier verification matched Companies House number 04177329 and supplies the verified legal name BE THE BRAND EXPERIENCE LIMITED. The £117,220 award value applies to this sole published award.
LIFECYCLE
Award or contract stage
Notice status
99% confidenceAwarded; source record marked complete
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Process display_status is 'awarded', source_status is 'complete', and the notice is an 'Awarded contract notice on Contracts Finder'.
Award status
99% confidenceActive
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Award ocds-b5fd17-2b7c4a2f-eb9f-4a08-b4cb-dbdf01a79885-1 has status 'active'.
Award decision date
99% confidence9 October 2026
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Award date: 2026-10-09T00:00:00+01:00.
Planned contract period
99% confidence1 November 2026 to 30 October 2028
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The award and tender contractPeriod state these start and end dates.
VALUES
Published values explained
Published award value
99% confidence£117,220 GBP
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Award value amount is 117220, currency GBP; tender value is also £117,220.
TIMELINE
Procurement timeline
Tender deadline
99% confidence29 June 2026, 10:00 BST
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Tender period endDate: 2026-06-29T10:00:00+01:00.
Award date
99% confidence9 October 2026
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Award date: 2026-10-09T00:00:00+01:00.
Award notice published
99% confidence16 October 2026, 10:05 BST
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Award notice datePublished and process published_at: 2026-10-16T10:05:50+01:00.
Planned service start
99% confidence1 November 2026
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Contract period startDate: 2026-11-01T00:00:00Z.
Planned service end
99% confidence30 October 2028
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Contract period endDate: 2028-10-30T23:59:59Z.
SCOPE
What was awarded
Requirement
99% confidenceMOD Brand Portal
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Process and tender title and description are 'MOD Brand Portal'.
Primary classification
99% confidenceCPV 48900000 — Miscellaneous software package and computer systems
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Published primary CPV classification: 48900000.
Delivery location
99% confidenceLondon, United Kingdom
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Tender item delivery address lists region London and country United Kingdom.
Lots
99% confidenceNo lot allocation published
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No lots are supplied and the award contains no lot IDs.
PROCEDURE
Procedure and competition
Procurement method
99% confidenceSelective
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Process and tender procurementMethod are 'selective'.
Route to market
99% confidenceCall-off from a framework agreement
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procurementMethodDetails is 'Call-off from a framework agreement'.
Competition information
99% confidenceBidder count and evaluation results not published
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No bidder count, tenderer list, scores, pricing comparison or evaluation narrative is supplied in the notice data.
CONTRACT TERMS
Published contract terms
Stated contract period
99% confidence1 November 2026 to 30 October 2028
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Award contractPeriod provides the dates.
Extension or renewal terms
99% confidenceUnknown
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No extension, option or renewal provision is supplied in the published notice data.
Contract execution
99% confidenceNot stated
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The source records an active award and planned contract period but does not explicitly state that a contract has been signed.
COMMERCIAL VIEW
Commercial observations
Commercial structure
99% confidenceSingle published award valued at £117,220
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One award is supplied, naming one supplier, with a published value of £117,220.
Framework relevance
90% confidenceSuppliers seeking comparable work may need access to the underlying framework
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The procurement is explicitly described as a call-off from a framework agreement. The framework name and reference are not published.
DATA QUALITY
Gaps and source limitations
Publication basis
99% confidenceInformation is drawn from a completed Contracts Finder award notice published on 16 October 2026.
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The process is marked complete and includes an awardNotice document.
Supplier verification
99% confidenceSupplier identity verified by company number
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Supplier verification status is verified using Companies House number 04177329, with verified name BE THE BRAND EXPERIENCE LIMITED.
Information not supplied in the published notice
99% confidenceNo lot titles or allocation, bid count, evaluation results, award rationale, pricing breakdown, framework name/reference, or extension terms.
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These fields are absent from the supplied award, lot and notice data.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- The published notice does not explicitly confirm contract signature or execution; it records an active award and a stated future contract period.
- No lot titles, lot allocation or individual lot values are published.
- Information on bidders, evaluation methodology, scores, award rationale and pricing is not supplied in the published notice.
- The underlying framework name and reference are not supplied.
- No extension, option or renewal terms are published.
MARKET THEMES
Relevant award themes
MOD Brand PortalMinistry of DefenceBE THE BRAND EXPERIENCE LIMITEDContracts Finderframework call-offsoftware procurement£117,220
COMMON QUESTIONS
About this award
Who won the MOD Brand Portal contract?
BE THE BRAND EXPERIENCE LIMITED, verified against company number 04177329.
What is the published award value?
£117,220 GBP.
When is the stated contract period?
From 1 November 2026 to 30 October 2028.
Was this an open competition?
No. The notice describes a selective call-off from a framework agreement.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.