AWARD OUTCOME
What happened
City & County of Swansea awarded the operation of Swansea Waterfront Winterland to STUDTS EVENTS LIMITED. The published contract record states that it was signed on 12 October 2026 and is active, covering three winter seasons from November 2026 to January 2029, with an optional extension of up to 24 months.
Published outcomeOne active award for lot 1 was made to STUDTS EVENTS LIMITED under an open, below-threshold competition.
Market significanceThe contract has a published net value of £325,000 (£390,000 gross) and covers delivery of Swansea’s flagship festive attraction.
AWARDED SUPPLIERS AND LOTS
1 supplier record analysed
STUDTS EVENTS LIMITED
99% confidenceAward 1 · Lots 1 · 325000 GBP · active
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Award 1 names STUDTS EVENTS LIMITED as supplier and contract 1, linked to award 1, has a net value of £325,000.
LIFECYCLE
Award or contract stage
Procurement status
99% confidenceComplete
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Tender status is "complete" in the published contract details.
Award status
99% confidenceActive
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Award 1 is recorded with status "active".
Contract status
99% confidenceActive
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Contract 1 is recorded with status "active".
Contract signature
99% confidenceSigned 12 October 2026
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Contract 1 includes dateSigned: 2026-10-12.
VALUES
Published values explained
Published contract value (net)
99% confidence£325,000
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Contract 1 value amount is 325000 GBP; the award is linked to this single contract.
Published contract value (gross)
99% confidence£390,000
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Contract 1 value amountGross is 390000 GBP.
Value allocation
98% confidenceThe published contract value is linked to award 1 and lot 1.
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Contract 1 links to awardID 1; award 1 relates to lot 1.
TIMELINE
Procurement timeline
Tender notice published
99% confidence18 May 2026
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Release history records tender notice 045247-2026 dated 2026-05-18.
Award notice published
99% confidence12 August 2026
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Release history records contract award notice 076869-2026 dated 2026-08-12.
Award date
99% confidence11 August 2026
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Award 1 has award_date 2026-08-11.
Contract signed
99% confidence12 October 2026
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Contract 1 has dateSigned 2026-10-12.
Contract details notice published
99% confidence13 October 2026
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Contract document and release history record publication on 2026-10-13.
Contract start
99% confidence1 November 2026
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Contract 1 period startDate is 2026-11-01.
Base contract end
99% confidence31 January 2029
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Contract 1 period endDate is 2029-01-31.
Maximum possible end
99% confidence31 January 2031
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Contract 1 maxExtentDate is 2031-01-31.
SCOPE
What was awarded
Requirement
99% confidenceOperator to deliver Swansea Waterfront Winterland, described as the city’s flagship festive attraction.
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Published tender title and description.
Seasonal coverage
99% confidenceThree seasonal periods: November 2026–January 2027, November 2027–January 2028, and November 2028–January 2029.
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Published tender description.
Lot structure
99% confidenceOne lot (lot 1).
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Tender and award records identify lot 1 only.
Service categories
99% confidenceFair services and amusement park services.
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Award item classifications list CPV 92331100 and 92331200.
Delivery area
95% confidenceSwansea (UKL18), United Kingdom.
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Award delivery address region is UKL18; buyer is located in Swansea.
PROCEDURE
Procedure and competition
Procedure
99% confidenceOpen competition
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Tender procurementMethod is "open".
Procedure detail
99% confidenceBelow threshold - open competition
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Tender procurementMethodDetails states "Below threshold - open competition".
Regime
99% confidenceLight-touch regime
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Tender specialRegime lists "lightTouch".
Threshold classification
99% confidenceBelow threshold
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Contract 1 has aboveThreshold: false.
CONTRACT TERMS
Published contract terms
Base term
99% confidence1 November 2026 to 31 January 2029
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Contract 1 period startDate and endDate.
Extension option
99% confidenceUp to 24 months
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Contract renewal states "Up to 24 month extension option" and hasRenewal is true.
Maximum term endpoint
99% confidence31 January 2031
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Contract 1 maxExtentDate is 2031-01-31.
Extension conditions
99% confidenceSubject to performance, quality and Council approval.
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Tender description specifies these conditions for the 2030–2031 option.
COMMERCIAL VIEW
Commercial observations
Commercial structure
98% confidenceA single-supplier, single-lot service contract for operation of a recurring seasonal attraction.
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One lot is published; award 1 names one supplier and is linked to one contract.
Performance dependency
99% confidenceAny extension is conditional on performance, quality and Council approval.
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Published tender description.
Published evaluation insight
99% confidenceAward rationale, bid scores, bidder numbers and pricing breakdown are unknown.
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Information not supplied in the published notice data.
DATA QUALITY
Gaps and source limitations
Supplier identity quality
99% confidenceVerified
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The supplier was matched by exact name to verified company number 10248834; no source-name mismatch is flagged.
Lot detail
99% confidenceLot 1 has no published title, description or separate lot value.
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Lot 1 title, description and value fields are null.
Competition and evaluation data
99% confidenceInformation not supplied in the published notice.
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No bidder count, evaluation scores, award rationale or tender pricing detail is present in the supplied data.
Value presentation
99% confidenceBoth net and gross contract values are published; the notice does not provide a seasonal or other pricing breakdown.
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Contract value includes amount £325,000 and amountGross £390,000; no further breakdown is supplied.
SOURCE DATA LIMITATIONS
Information not supplied in the published notice
- Lot 1 has no published title, description or individual value.
- Information not supplied in the published notice includes bidder numbers, evaluation methodology or scores, award rationale, detailed pricing and savings.
- The published data confirms an extension option but does not confirm that it will be exercised.
MARKET THEMES
Relevant award themes
Swansea Waterfront WinterlandSTUDTS EVENTS LIMITEDCity & County of Swanseafestive attraction contractfair servicesamusement park services
COMMON QUESTIONS
About this award
Who won the Swansea Waterfront Winterland contract?
STUDTS EVENTS LIMITED won award 1 for lot 1.
What is the value of the Swansea Waterfront Winterland contract?
The published contract value is £325,000 net and £390,000 gross.
When does the Swansea Waterfront Winterland contract run?
The base term runs from 1 November 2026 to 31 January 2029. An option of up to 24 months could extend it to 31 January 2031.
Has the contract been signed?
Yes. The published contract record gives a signature date of 12 October 2026.
ProcuraAxis award analysis supplements, but does not replace, the official award notice, contract data or procurement documents. “Awarded” does not by itself prove that a contract has been signed.