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PROCUREMENT OPPORTUNITY

Media Buying

AFFINITY WATER LIMITED · Tender notice on Find a Tender

Tender information last checkedLast checked 2 Oct 2026, 14:01.

Opportunity overview

To appoint a supplier or suppliers to provide paid media (digital and offline advertising) services to Affinity Water. Affinity Water is seeking a strategic paid media supplier(s) to develop, plan, activate, optimise and evaluate an ongoing programme supporting Keep Life Flowing and our wider water saving and behaviour change activity. The programme must run throughout the year, supporting annual water reduction targets that reset on 1 April 2027. Activity must be ready to launch from April 2027, ahead of potential early heatwaves and increases in demand. The supplier(s) should be able to provide all services including but not limited to: - Paid media strategy, - Insight, analytics and optimisation, - Media and channel planning, - Media buying, - TV, - Radio, - Performance digital, - Social media buying.

Classification

  • CPV79340000 — Advertising and marketing services

Lots

  • Lot 1£6m

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
C-04487
Status
active
Procurement Method
selective
Procurement Method Details
Competitive flexible procedure
Main Procurement Category
services
Above Threshold
Yes
How to submit
Please note that this procurement process will be conducted electronically. All documents and communications will be managed through the Affinity Water e-tendering portal called 'In-tend'. If you are interested in this opportunity, please follow the steps below by 09:00am on Friday 16th October 2026: 1 - Register on our e-procurement portal In-tend (located here: https://supplier.in-tend.co.uk/affinitywater/home). 2 - Send an email to emily.gresswell@affinitywater.co.uk to confirm: i) that your company intends to participate in this process ii) that you have registered your company on In-tend (Please use reference 'C-04487' in the title of the email). Selection questionnaire (SQ) documents will be issued on in-tend to registered suppliers on Friday 16th October 2026. The deadline for SQ submissions on in-tend will be 09:00am on Monday 2nd November 2026.
Expression Of Interest Deadline
2 Nov 2026, 09:00

Legal basis

Id
2023/54
Scheme
UKPGA

Procedure

Features
Selection questionnaire (SQ) submissions will be scored in accordance with the criteria defined in the SQ documentation. Suppliers that are shortlisted will be invited to submit a proposal in response to the invitation to tender (ITT). Tender submissions will be evaluated and clarification meetings conducted (virtually or in person). Affinity Water may negotiate with tenderers and/or request best and final offers (BAFO). The successful tenderer will be awarded the agreement according to the percentage weightings and criteria set out in the ITT.

Special regime

utilities

Submission terms

Electronic Submission Policy
allowed

Languages

en

Expected award period

Ends
31 Dec 2026, 23:59

Lots and requirements

Entry 1
Id
1
Status
active
Has Renewal
Yes

Value

Including VAT
7,200,000
Amount
6,000,000
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
price
Name
Commercial

Numbers

Entry 1
Number
60
Weight
percentageExact
Criterion 2
Type
quality
Name
Technical

Numbers

Entry 1
Number
40
Weight
percentageExact

Suitability

Sme
Yes

Contract period

Starts
1 Mar 2027, 00:00
Ends
28 Feb 2030, 23:59
Max Extent Date
28 Feb 2035, 23:59

Renewal

Description
Initial contract period 1st March 2027 - 28th February 2030 The contract will be awarded for an initial term of 3 years with the option to extend for up five periods of one year, with a maximum overall term of 8 years.

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UKC
Country
GB
Country Name
United Kingdom
Entry 2
Region
UKD
Country
GB
Country Name
United Kingdom
Entry 3
Region
UKE
Country
GB
Country Name
United Kingdom
Entry 4
Region
UKF
Country
GB
Country Name
United Kingdom
Entry 5
Region
UKG
Country
GB
Country Name
United Kingdom
Entry 6
Region
UKH
Country
GB
Country Name
United Kingdom
Entry 7
Region
UKI
Country
GB
Country Name
United Kingdom
Entry 8
Region
UKJ
Country
GB
Country Name
United Kingdom
Entry 9
Region
UKK
Country
GB
Country Name
United Kingdom

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published
Entry 2
Id
093305-2026
Document Type
tenderNotice
Notice Type
UK4
Description
Tender notice on Find a Tender
Published
2 Oct 2026, 12:21
Format
text/html

Buyer, suppliers and contacts

Organisation 1
Name
AFFINITY WATER LIMITED
Id
GB-COH-02546950

Identifier

Scheme
GB-COH
Id
02546950

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PMRZ-1695-VBDV

Address

Street Address
Tamblin Way
Locality
Hatfield
Postal Code
AL10 9EZ
Country
GB
Country Name
United Kingdom
Region
UKH23

Contact

Name
Emily Gresswell

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility

Recorded locations

  • Buyer location · Hatfield · UKH23 · AL10 9EZ · United Kingdom
  • Delivery location · UKC · United Kingdom
  • Delivery location · UKD · United Kingdom
  • Delivery location · UKE · United Kingdom
  • Delivery location · UKF · United Kingdom
  • Delivery location · UKG · United Kingdom
  • Delivery location · UKH · United Kingdom
  • Delivery location · UKI · United Kingdom
  • Delivery location · UKJ · United Kingdom
  • Delivery location · UKK · United Kingdom

Notice and amendment history

3 published notice versions reviewed by ProcuraAxis.

3 VERSIONS
  1. 092889-2026Tender notice on Find a Tender ·
  2. 092941-2026Tender notice on Find a Tender ·
  3. 093305-2026Tender notice on Find a Tender ·