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PROCUREMENT OPPORTUNITY

Children’s Passive Online Measurement (CPOM)

Ofcom · Preliminary market engagement notice on Find a Tender

Tender information last checkedLast checked 23 Sept 2026, 15:47.

Opportunity overview

Ofcom is undertaking this market engagement to gather general feedback to inform and help us finalise our procurement strategy and tender documentation. A formal procurement procedure is expected to follow this market engagement exercise but please note that undertaking this market engagement exercise does not commit Ofcom to any course of action, including undertaking a subsequent procurement process. This is an information gathering exercise only. Prospective suppliers are not being assessed at this stage and taking part is not a necessary pre-condition to being part of the tender. Some more information about what Ofcom needs: The study needs to contain information on what 8-17 year olds are doing online. This is an extension beyond our current study which only goes up to the age of 14. Ideally we’d like to be able to answer questions about children’s online usage levels and refer to fairly recent usage at any time during the year, so this may mean continuous monitoring or at least a multi-wave approach during the year. The data must be able to be used for enforcement and regulation activities. Our main aim is to ensure that our thinking about the objectives and structure of the study match market capability both in terms of new possibilities and also limitations. We anticipate a budget range to be between £1m - £1.5m. These figures are for the potential 4 year contract term.

Classification

  • CPV79310000 — Market research services

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
COM-00466
Main Procurement Category
services
Above Threshold
Yes
Status
planning

Legal basis

Id
2023/54
Scheme
UKPGA

Communication

Future Notice Date
1 Dec 2026, 23:59

Lots and requirements

Entry 1
Id
1
Has Renewal
Yes
Status
planning

Contract period

Starts
1 Apr 2027, 00:00
Ends
31 Mar 2028, 23:59
Max Extent Date
31 Mar 2031, 23:59

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79310000
Description
Market research services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Planning and budget

Milestones

Entry 1
Id
engagement
Type
engagement
Description
The purpose of this preliminary market engagement (PME) questionnaire is to seek input from market participants to inform and help us inform our procurement strategy. This PME will be in the form of a questionnaire, and possibly some discussion between the Ofcom Project Team and interested Suppliers. If you would like to participate in the PME exercise, please access the PME document available via Ofcom's Jaggaer procurement portal at https://ofcom.ukp.app.jaggaer.com/. To access the PME documents interested suppliers will need to be registered as a supplier on the Ofcom Jaggaer esourcing portal. Visit the URL above and click on 'Register here'. If already registered log-in to Ofcom's Jaggaer esourcing portal and go to the PQQ page 'pqq_99 - Children’s Passive Online Measurement (CPOM) Engagement, complete the questionnaire, attach it where indicated in the Technical envelope and Submit. Clarification questions can be submitted via the messaging facility within the pqq_99. The closing deadline for submitting completed questionnaires is 17:00, 12 October 2026.
Due
12 Oct 2026, 23:59
Status
scheduled

Documents

Entry 1
Id
090180-2026
Document Type
marketEngagementNotice
Notice Type
UK2
Description
Preliminary market engagement notice on Find a Tender
Published
23 Sept 2026, 14:29
Format
text/html

Buyer, suppliers and contacts

Organisation 1
Name
Ofcom
Id
GB-PPON-PQQZ-1663-NWMN

Identifier

Scheme
GB-PPON
Id
PQQZ-1663-NWMN

Address

Street Address
Riverside House, 2a Southwark Bridge Road
Locality
London
Postal Code
SE1 9HA
Country
GB
Country Name
United Kingdom
Region
UKI44

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government

Recorded locations

  • Buyer location · London · UKI44 · SE1 9HA · United Kingdom
  • Delivery location · UK · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 090180-2026Preliminary market engagement notice on Find a Tender ·