Home / Opportunities / Opportunity
PROCUREMENT OPPORTUNITY

NfL Banners Regent Street

Greater London Authority (GLA) · Contract details notice on Find a Tender

Tender information last checkedLast checked 7 Oct 2026, 09:51.

Opportunity overview

The Crown Estate is the primary landowner and long-term steward of Regent Street, owning and managing the vast majority of the street and surrounding estate. As freeholder, The Crown Estate is responsible for the strategic management, operation and development of Regent Street, including the coordination of events, activations, public realm improvements and commercial activity across the estate. Regent Street forms a part of The Crown Estate's wider Central London portfolio, and any activity taking place on the street requires engagement with and, where appropriate, approval from The Crown Estate as the principal landowner and estate manager. The work covers all requirements associated with the delivery of the Regent Street flag installation, including: Obtaining the necessary advertising consents, permits and road closure approvals from Westminster City Council. Production of the flags. Installation and removal (de-rig) of the flags. The venue hire and management fee payable to The Crown Estate. As the landowner and estate manager of Regent Street, the Crown Estate is responsible for coordinating and managing these elements as part of the overall contract. The flags will be designed by the NFL and will incorporate a London-specific theme, including the Mayor of London branding.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Published award value
£225k
Awarded
6 Sept 2026
Award ID
1
Status
active
Identifier
GB-PPON PBLV-4649-YVJX
Location
London, UKI32, SW1Y 4AH, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-06f318
Status
complete
Procurement Method
direct
Procurement Method Details
Direct award
Why this procedure was chosen
Single supplier - intellectual property or exclusive rights A direct award is necessary for this procurement as The Crown Estate is the sole land freeholder and operator responsible for the Regent Street flag installation infrastructure and associated street dressing rights. The flags must be installed on Regent Street as part of the activation, and no alternative supplier can provide access to, or authorisation for, the use of these locations. In accordance with Schedule 5, paragraph 5 (a) of the Procurement Act 2023, we consider the justification for this direct award to be compliant, with the condition that "due to a particular supplier having intellectual property rights or other exclusive rights, only that supplier can supply the goods, services or works required.

Legal basis

Id
2023/54
Scheme
UKPGA

Procedure reasons

Entry 1
Id
singleSuppliersIntellectualPropertyExclusiveRights

Lots and requirements

Entry 1
Id
1
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
Greater London Authority (GLA)
Id
GB-PPON-PHGV-7784-TDZZ

Identifier

Scheme
GB-PPON
Id
PHGV-7784-TDZZ

Address

Street Address
City Hall, Kamal Chunchie Way
Locality
London
Postal Code
E16 1ZE
Country
GB
Country Name
United Kingdom
Region
UKI41

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government
Organisation 2
Name
Transport for London
Id
GB-PPON-PHMT-6197-NWNZ
Role Details
Procurement Lead

Identifier

Scheme
GB-PPON
Id
PHMT-6197-NWNZ

Address

Street Address
5 Endeavour Square
Locality
London
Postal Code
E20 1JN
Country
GB
Country Name
United Kingdom
Region
UKI41

Contact

Roles

procuringEntity
processContactPoint
Organisation 3
Name
The Crown Estate Commissioners
Id
GB-PPON-PBLV-4649-YVJX

Identifier

Scheme
GB-PPON
Id
PBLV-4649-YVJX

Address

Street Address
1 St James's Market
Locality
London
Postal Code
SW1Y 4AH
Country
GB
Country Name
United Kingdom
Region
UKI32

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UKI
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-PPON-PBLV-4649-YVJX
Name
The Crown Estate Commissioners

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Title
NfL Banners Regent Street
Status
active
Above Threshold
Yes
Date Signed
1 Oct 2026, 00:00
No Agreed Metrics Rationale
Below reporting KPI Threshold

Period

Starts
2 Oct 2026, 00:00
Ends
30 Oct 2026, 23:59

Value

Including VAT
270,000
Amount
225,000
Currency
GBP

Documents

Entry 1
Id
094496-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
7 Oct 2026, 08:13
Format
text/html

Recorded locations

  • Buyer location · London · UKI41 · E16 1ZE · United Kingdom

Notice and amendment history

3 published notice versions reviewed by ProcuraAxis.

3 VERSIONS
  1. 084227-2026Transparency notice on Find a Tender ·
  2. 084906-2026Contract award notice on Find a Tender ·
  3. 094496-2026Contract details notice on Find a Tender ·