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PROCUREMENT OPPORTUNITY

Media Buying Services contract

Secretary of State for Health and Social Care acting as part of the Crown through UK Health Security Agency · Contract details notice on Find a Tender

Tender information last checkedLast checked 22 Sept 2026, 15:15.

Opportunity overview

Call-off contract awarded to Wavemaker Limited t/a WPP650 under Lot 1 (Media Strategy, Planning and Buying) of the Government Communications Agency (GCA) Media and Creative Services Framework RM6364. The contract provides media planning, media buying and campaign delivery services to support public health communications, including health improvement campaigns, health protection messaging and incident response communications

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

WAVEMAKER LIMITED t/a WPP 650

Match processing…
Contract value
£333.3k
Awarded
Not supplied
Contract signed
20 Sept 2026
Including VAT
£400k
Award ID
1
Status
active
Identifier
GB-PPON PDNN-2773-HVYN
Location
London, UKI44, SE1 9ET, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
C461174
Status
complete
Procurement Method
selective
Procurement Method Details
Award under framework
Competitive
No

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
Secretary of State for Health and Social Care acting as part of the Crown through UK Health Security Agency
Id
GB-PPON-PBMQ-7576-DVGW

Identifier

Scheme
GB-PPON
Id
PBMQ-7576-DVGW

Address

Street Address
10 South Colonnade
Locality
London
Postal Code
E14 4PU
Country
GB
Country Name
United Kingdom
Region
UKI42

Contact

Name
UKHSA Commercial Operations

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government
Organisation 2
Name
WAVEMAKER LIMITED t/a WPP 650
Id
GB-PPON-PDNN-2773-HVYN

Identifier

Scheme
GB-PPON
Id
PDNN-2773-HVYN

Address

Street Address
Sea Containers, 18 Upper Ground, London, United Kingdom
Locality
London
Postal Code
SE1 9ET
Country
GB
Country Name
United Kingdom
Region
UKI44

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services
Entry 2
Scheme
CPV
Id
79341000
Description
Advertising services
Entry 3
Scheme
CPV
Id
79341400
Description
Advertising campaign services
Entry 4
Scheme
CPV
Id
79341200
Description
Advertising management services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-PPON-PDNN-2773-HVYN
Name
WAVEMAKER LIMITED t/a WPP 650

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Title
Media Buying Services contract
Status
active
Has Renewal
Yes
Has Options
Yes
Above Threshold
Yes
Date Signed
21 Sept 2026, 00:00

Period

Starts
21 Sept 2026, 00:00
Ends
15 Sept 2027, 23:59
Max Extent Date
14 Jun 2030, 23:59

Renewal

Description
Initial term: 16 September 2026 to 15 September 2027, with options to extend by up to two periods of 12 months and up to 9 months, subject to Authority approval. Maximum contract end date: 14 June 2030.

Options

Description
The Authority may, at its sole discretion, extend the Call-Off Contract by up to two periods of 12 months and one further period of up to 9 months, subject to business need, satisfactory performance and budget availability.

Value

Including VAT
399,996
Amount
333,330
Currency
GBP

Agreed Metrics

Entry 1
Id
0724
Title
Campaign Delivery
Description
≥95% of campaigns launched on agreed date excluding delays attributable to third party suppliers, client approvals, platform outages, or other dependencies outside the supplier's reasonable control.

Observations

Entry 1
Id
frequency

Period

Duration In Months
6
Entry 2
Id
0725
Title
Media Efficiency
Description
CPM/CPC within 10% of agreed benchmark or where variances are evidenced and attributable to external factors beyond the Agency's reasonable control.

Observations

Entry 1
Id
frequency

Period

Duration In Months
6
Entry 3
Id
0726
Title
Financial Management
Description
≥98% of invoices submitted are accurate and reconciled to approved Buyer Briefs, agreed quotations, purchase orders and actual media spend.

Observations

Entry 1
Id
frequency

Period

Duration In Months
6
Entry 4
Id
0727
Title
Social Value Delivery
Description
Delivery of social value and sustainability commitments under the Contract, including a minimum of two knowledge transfer,training or capability-building sessions per Contract Year for UKHSA communications staff, with delivery evidenced through contract management reporting.

Observations

Entry 1
Id
frequency

Period

Duration In Months
6

Documents

Entry 1
Id
089638-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
22 Sept 2026, 13:37
Format
text/html

Related procurements

Entry 1
Id
framework
Scheme
ocid
Identifier
ocds-h6vhtk-0502d0

Relationship

framework

Related lots

1

Recorded locations

  • Buyer location · London · UKI42 · E14 4PU · United Kingdom

Notice and amendment history

2 published notice versions reviewed by ProcuraAxis.

2 VERSIONS
  1. 083665-2026Contract award notice on Find a Tender ·
  2. 089638-2026Contract details notice on Find a Tender ·