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PROCUREMENT OPPORTUNITY

Social-First Creative Agency

1 · Tender notice on Find a Tender

Tender information last checkedLast checked 25 Sept 2026, 07:16.

Opportunity overview

Nest is seeking a social-first agency partner to help review, evolve and deliver Nest’s organic social media activity. Social plays a distinctive, upper-funnel role for Nest building familiarity, trust and brand relevance with audiences long before they are actively thinking about their pension. The partner will bring specialist strategic and creative expertise to help Nest produce more engaging, entertaining and culturally relevant organic content, with a particular focus on growing our presence on emerging platforms such as TikTok, as part of our wider ambition to ‘banish the dull’ from pensions communications. This procurement is for organic social media only.

Classification

  • CPV79341400 — Advertising campaign services

Lots

  • Lot 1£900k

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
TEN- 2627-023 (PA2023)
Status
active
Procurement Method
open
Procurement Method Details
Competitive flexible procedure
Main Procurement Category
services
Above Threshold
Yes
Published risks
nsufficient access to social media channels, resource constraints, platform policy changes, or unforeseen technical issues that affect campaign execution and delivery against agreed service levels. the social media use by Nest for its Brand activities is an evolving requirement during the life of the contract the demend for services may increase more that currently foreseen

Legal basis

Id
2023/54
Scheme
UKPGA

Procedure

Features
stage 1 security scorecard assessment stage 2 evalauation of responses to quality and price requirements with up to 4 of the highest scoring bidders progressingto stage 3 Stage 3 presentations/interviews

Submission terms

Electronic Submission Policy
allowed

Languages

en

Tender Period

Ends
28 Sept 2026, 12:00

Enquiry period

Ends
9 Sept 2026, 12:00

Expected award period

Ends
30 Oct 2026, 23:59

Lots and requirements

Entry 1
Id
1
Status
active
Has Renewal
Yes

Value

Including VAT
1,080,000
Amount
900,000
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Understanding of the Challenge and Strategic Fit
Description
Please demonstrate a clear, insight-led understanding of Nest’s social media challenge and opportunity, and how social can drive engagement, distinctiveness and cultural relevance, including: • Clear articulation of Nest’s social media challenge and opportunity • Perspective on the role of social for Nest (brand, engagement, relevance) • Understanding of TikTok, short-form video, creators and entertainment-led content • Evidence of thinking on how we can leverage creativity while remaining credible and compliant

Numbers

Entry 1
Number
8
Weight
percentageExact
Criterion 2
Type
quality
Name
Strategic and Creative Approach
Description
Please outline your proposed approach to reviewing and evolving Nest’s social strategy and translating it into bold, platform-first creative output, including: • Approach to immersion, discovery and strategy development • Clear outline of expected outputs and deliverables • Evidence of insight-driven, social-first, platform-native creative thinking • Approach to audience segmentation and insight development, translating audience needs into channel, content and creative recommendations • Show thinking around ideas that drive engagement, attention and emotional connection in a low-interest category • Approach to defining an effective operating model across teams and partners

Numbers

Entry 1
Number
30
Weight
percentageExact
Criterion 3
Type
quality
Name
Content Response (Always-on)
Description
Please set out your proposed content response across always-on social channels:: • Give 2/3 examples of: • Platform-native always-on organic content ideas (short-form video, series, reactive content) • Engaging approaches to educational content • Ideas tailored across key platforms (TikTok, Instagram, Facebook, LinkedIn, YouTube

Numbers

Entry 1
Number
35
Weight
percentageExact
Criterion 4
Type
quality
Name
Delivery, Team and Ways of Working
Description
• Proposed team structure, roles and responsibilities of who’ll be working on our account • End-to-end workflow (ideation to publishing) • Approach to working with other in-house team and or/ external existing partners • This should also include 3 relevant case studies of work with other orgs, including at least 1 in any regulated space/complex environment, demonstrating social-first delivery, evidence of collaboration (whether with companies or other agencies) and measurable impact

Numbers

Entry 1
Number
10
Weight
percentageExact
Criterion 5
Type
quality
Name
Social Value
Description
• How you support the mental, physical and emotional wellbeing of employees, freelancers and contractors working on the Nest account. • Any processes, training or safeguards you have in place to protect those exposed to challenging, distressing or harmful online content. • How your approach promotes inclusion, accessibility and diverse representation, both within your teams and in the work you deliver. • Any additional initiatives that create positive social impact alongside delivering business outcomes

Numbers

Entry 1
Number
5
Weight
percentageExact
Criterion 6
Type
cost
Name
Social Media Strategy Review and Development
Description
A fixed price for the duration of the Contract including any possible extension for all work associated with Social Media Strategy Review and Development

Numbers

Entry 1
Number
2
Weight
percentageExact
Criterion 7
Type
cost
Name
monthly retainer
Description
A monthly retainer for the duration of the Contract for Business-as-Usual social support activities

Numbers

Entry 1
Number
4
Weight
percentageExact
Criterion 8
Type
cost
Name
schedule of rates
Description
for the provision of any Tik Tok and ad hoc campaign services

Numbers

Entry 1
Number
4
Weight
percentageExact
Criterion 9
Type
cost
Name
schedule of rates
Description
for the provision of any ad hoc content services

Numbers

Entry 1
Number
2
Weight
percentageExact

Contract period

Starts
2 Dec 2026, 00:00
Ends
1 Dec 2028, 23:59
Max Extent Date
1 Dec 2029, 23:59

Renewal

Description
one year extension at Nest 's discretion

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79341400
Description
Advertising campaign services

Delivery locations

Entry 1
Region
UKI
Country
GB
Country Name
United Kingdom

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published
Entry 2
Id
082895-2026
Document Type
tenderNotice
Notice Type
UK4
Description
Tender notice on Find a Tender
Published
2 Sept 2026, 09:11
Format
text/html

Buyer, suppliers and contacts

Organisation 1
Name
1
Id
GB-PPON-PQGC-5667-VDDT

Identifier

Scheme
GB-PPON
Id
PQGC-5667-VDDT

Address

Street Address
10 South Colonnade
Locality
London
Postal Code
E14 4PU
Country
GB
Country Name
United Kingdom
Region
UKI42

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government

Recorded locations

  • Buyer location · London · UKI42 · E14 4PU · United Kingdom
  • Delivery location · UKI · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 082895-2026Tender notice on Find a Tender ·