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PROCUREMENT OPPORTUNITY

Marketing Design & Creative Services Framework at Imperial War Museums (IWM)

Imperial War Museums · Tender notice on Find a Tender

Tender information last checkedLast checked 25 Sept 2026, 09:10.

Opportunity overview

The marketing department at IWM seeks to establish a new Framework Agreement for the provision of marketing design and creative services, including creative ideation, graphic design, art working, video production, photography, illustration, and copywriting. The Framework will consist of multiple Lots, as detailed below (with respective estimated value for each Lot over the four years of the Agreement): •Lot 1 – Advertising and Brand Campaign Ideation and Design (£520,000) •Lot 2 – Print Design and Art Working (£80,000) •Lot 3 – Digital Design and Art Working (£100,000) •Lot 4 – Copywriting (£40,000) •Lot 5 – Illustration (£40,000) •Lot 6 – Video Production (£150,000) •Lot 7 – Photography (£50,000) Each Lot is subject to a separate evaluation process and appointment onto one Lot does not guarantee an appointed to any other Lot. Potential Providers will be selected based on IWM's confidence in their ability to deliver the required services which will be determined through an application of the assessment methodology and award criteria outlined within the tender documents. Potential Providers may bid for one Lot, a combination of Lots or all Lots. For more information about this opportunity, please visit the eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-photography-services./E6J865Y985 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/E6J865Y985

Classification

  • CPV79340000 — Advertising and marketing services
  • CPV79415200 — Design consultancy services
  • CPV79822500 — Graphic design services
  • CPV79961100 — Advertising photography services
  • CPV92111210 — Advertising film production
  • CPV92312211 — Writing agency services

Lots

  • Advertising and Brand Campaign Ideation and Design£433.3k
  • Print Design and Art Working£66.7k
  • Digital Design and Art Working£83.3k
  • Copywriting£33.3k
  • Illustration£33.3k
  • Video Production£125k
  • Photography£41.7k

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-06ee47
Status
active
Procurement Method
open
Procurement Method Details
Competitive flexible procedure
Main Procurement Category
services
Above Threshold
Yes

Legal basis

Id
2023/54
Scheme
UKPGA

Procedure

Features
Pre Qualification using the Procurement Specific Questionnaire (PSQ). Bidders successfully passing the PSQ will have their tenders evaluated.

Techniques

Has Framework Agreement
Yes

Framework Agreement

Method
withAndWithoutReopeningCompetition
Type
closed
Description
Prices determined via submitted rate cards. Call-off contracts awarded either by direct award or mini-competition.

Submission terms

Electronic Submission Policy
allowed

Languages

en

Tender Period

Ends
30 Sept 2026, 12:00

Expected award period

Ends
28 Oct 2026, 23:59

Lots and requirements

Entry 1
Id
1
Title
Advertising and Brand Campaign Ideation and Design
Description
Creative agencies who can cover the full creative process from ideation and concept development through to design, art working and final delivery of outputs and design files.
Status
active
Has Renewal
Yes

Value

Including VAT
520,000
Amount
433,333
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Technical Evaluation

Numbers

Entry 1
Number
70
Weight
percentageExact
Criterion 2
Type
cost
Name
Cost

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 3
Type
quality
Name
Social Value

Numbers

Entry 1
Number
10
Weight
percentageExact

Suitability

Sme
Yes
Vcse
Yes

Contract period

Starts
7 Nov 2026, 00:00
Ends
6 Nov 2029, 23:59
Max Extent Date
6 Nov 2030, 23:59

Renewal

Description
Can be extended for a further year at the discretion of IWM.
Entry 2
Id
2
Title
Print Design and Art Working
Description
Graphic designers who can provide design and art working services for the production of printed marketing assets for a range of IWM campaigns. This is likely to involve using existing artwork/assets supplied by IWM to create print materials or templates such as posters and press ads.
Status
active
Has Renewal
Yes

Value

Including VAT
80,000
Amount
66,666
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Technical Evaluation

Numbers

Entry 1
Number
70
Weight
percentageExact
Criterion 2
Type
cost
Name
Cost

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 3
Type
quality
Name
Social Value

Numbers

Entry 1
Number
10
Weight
percentageExact

Suitability

Sme
Yes
Vcse
Yes

Contract period

Starts
7 Nov 2026, 00:00
Ends
6 Sept 2029, 23:59
Max Extent Date
6 Sept 2030, 23:59

Renewal

Description
Can be extended for a further year at the discretion of IWM
Entry 3
Id
3
Title
Digital Design and Art Working
Description
Graphic designers who can provide design and art working services for the production of static and animated digital marketing assets for IWM campaigns to use across a range of digital channels.
Status
active
Has Renewal
Yes

Value

Including VAT
100,000
Amount
83,333
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Technical Evaluation

Numbers

Entry 1
Number
70
Weight
percentageExact
Criterion 2
Type
cost
Name
Cost

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 3
Type
quality
Name
Social Value

Numbers

Entry 1
Number
10
Weight
percentageExact

Suitability

Sme
Yes
Vcse
Yes

Contract period

Starts
7 Nov 2026, 00:00
Ends
6 Nov 2029, 23:59
Max Extent Date
6 Nov 2030, 23:59

Renewal

Description
Can be extended for a further year at the discretion of IWM
Entry 4
Id
4
Title
Copywriting
Description
Copywriters who can write compelling audience-informed copy for use across printed and digital marketing materials and campaigns, ranging from straplines to longer-form body copy for webpages, informed by IWM’s new tone of voice guidelines and audience segmentation.
Status
active
Has Renewal
Yes

Value

Including VAT
40,000
Amount
33,333
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Technical Evaluation

Numbers

Entry 1
Number
70
Weight
percentageExact
Criterion 2
Type
cost
Name
Cost

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 3
Type
quality
Name
Social Value

Numbers

Entry 1
Number
10
Weight
percentageExact

Suitability

Sme
Yes
Vcse
Yes

Contract period

Starts
7 Nov 2026, 00:00
Ends
6 Nov 2029, 23:59
Max Extent Date
6 Nov 2030, 23:59

Renewal

Description
Can be extended for a further year at the discretion of IWM
Entry 5
Id
5
Title
Illustration
Description
Illustrators who can produce illustrations for use across marketing materials and assets, from creative ideation to development. Usage may range from lead creatives for exhibitions and programming, to graphic characters and elements to be used across IWM's website and in digital advertising content.
Status
active
Has Renewal
Yes

Value

Including VAT
40,000
Amount
33,333
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Technical Evaluation

Numbers

Entry 1
Number
70
Weight
percentageExact
Criterion 2
Type
cost
Name
Cost

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 3
Type
quality
Name
Social Value

Numbers

Entry 1
Number
10
Weight
percentageExact

Suitability

Sme
Yes
Vcse
Yes

Contract period

Starts
7 Nov 2026, 00:00
Ends
6 Nov 2029, 23:59
Max Extent Date
6 Nov 2030, 23:59

Renewal

Description
Can be extended for a further year at the discretion of IWM
Entry 6
Id
6
Title
Video Production
Description
Film and video production Potential Providers who can provide filming and editing services for the production of video trailers including on-site filming across IWM branches. Potential Providers will work with IWM’s marketing team to develop storyboards, filming and editing footage into multiple video outputs for use across various channels.
Status
active
Has Renewal
Yes

Value

Including VAT
150,000
Amount
125,000
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Technical Evaluation

Numbers

Entry 1
Number
70
Weight
percentageExact
Criterion 2
Type
cost
Name
Cost

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 3
Type
quality
Name
Social Value

Numbers

Entry 1
Number
10
Weight
percentageExact

Suitability

Sme
Yes
Vcse
Yes

Contract period

Starts
7 Nov 2026, 00:00
Ends
6 Nov 2029, 23:59
Max Extent Date
6 Nov 2030, 23:59

Renewal

Description
Can be extended for a further year at the discretion of IWM
Entry 7
Id
7
Title
Photography
Description
Photographers who can capture and edit marketing stills photography including on-site across IWM branches. Potential Providers will work with IWM’s marketing team to developing storyboards and photography briefs, providing edited photos for use across various channels.
Status
active
Has Renewal
Yes

Value

Including VAT
50,000
Amount
41,666
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Technical Evaluation

Numbers

Entry 1
Number
70
Weight
percentageExact
Criterion 2
Type
cost
Name
Cost

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 3
Type
quality
Name
Social Value

Numbers

Entry 1
Number
10
Weight
percentageExact

Suitability

Sme
Yes
Vcse
Yes

Contract period

Starts
7 Nov 2026, 00:00
Ends
6 Nov 2029, 23:59
Max Extent Date
6 Nov 2030, 23:59

Renewal

Description
Can be extended for a further year at the discretion of IWM

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79415200
Description
Design consultancy services
Entry 2
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom
Item 2
Id
2
Related Lot
2

Additional Classifications

Entry 1
Scheme
CPV
Id
79822500
Description
Graphic design services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom
Item 3
Id
3
Related Lot
3

Additional Classifications

Entry 1
Scheme
CPV
Id
79822500
Description
Graphic design services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom
Item 4
Id
4
Related Lot
4

Additional Classifications

Entry 1
Scheme
CPV
Id
92312211
Description
Writing agency services
Entry 2
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom
Item 5
Id
5
Related Lot
5

Additional Classifications

Entry 1
Scheme
CPV
Id
79822500
Description
Graphic design services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom
Item 6
Id
6
Related Lot
6

Additional Classifications

Entry 1
Scheme
CPV
Id
92111210
Description
Advertising film production

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom
Item 7
Id
7
Related Lot
7

Additional Classifications

Entry 1
Scheme
CPV
Id
79961100
Description
Advertising photography services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published
Entry 2
Id
082057-2026
Document Type
tenderNotice
Notice Type
UK4
Description
Tender notice on Find a Tender
Published
28 Aug 2026, 10:11
Format
text/html

Buyer, suppliers and contacts

Organisation 1
Name
Imperial War Museums
Id
GB-PPON-PHRL-5691-LLXM

Identifier

Scheme
GB-PPON
Id
PHRL-5691-LLXM

Address

Street Address
IWM London, Lambeth Road
Locality
London
Postal Code
SE1 6HZ
Country
GB
Country Name
United Kingdom
Region
UKI44

Contact

Telephone
02074165000

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government

Recorded locations

  • Buyer location · London · UKI44 · SE1 6HZ · United Kingdom
  • Delivery location · UK · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 082057-2026Tender notice on Find a Tender ·