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PROCUREMENT OPPORTUNITY

Performance Marketing Agency

1 · Tender notice on Find a Tender

Tender information last checkedLast checked 25 Sept 2026, 10:45.

Opportunity overview

this ITT seeks strategic and delivery partners to help Nest build a more mature, always-on marketing capability across Members, Employers and Connectors. The scope spans strategy and business case development, performance marketing, CRM, direct marketing and account-based marketing, supported by specialist ad operations, tracking, attribution and measurement. It covers key direct and digital channels including paid search, organic search, email, paid social, programmatic display and video, content distribution, website optimisation and creative optimisation

Classification

  • CPV79342000 — Marketing services

Lots

  • Performance Marketing Strategy£1m
  • Performance Marketing Delivery and Optimisation£1m
  • CRM, Direct Marketing and Account-Based Marketing£1m
  • Ad Operations, Tracking, Attribution and Measurement£1m

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
TEN- 2627 -018 (PA2023)
Status
active
Procurement Method
open
Procurement Method Details
Competitive flexible procedure
Main Procurement Category
services
Above Threshold
Yes
Published risks
A known risk exists that the contract scope may increase during the contract term as Nest continues to develop and mature its brand requirements, which are not yet fully defined. As additional brand standards and associated deliverables emerge, further services may be required. The contract has therefore been structured to allow for scope flexibility, with any changes managed through the agreed change control process to ensure appropriate governance and cost control.

Legal basis

Id
2023/54
Scheme
UKPGA

Procedure

Features
Stage 1 conditions of participation Stage 2 tender evaluation Stage 3 Presenatations

Techniques

Has Framework Agreement
Yes

Framework Agreement

Maximum Participants
4
Method
withAndWithoutReopeningCompetition
Type
closed
Description
prices will be determined via the rate each lot wil be evaluated by the publishe criteria

Submission terms

Electronic Submission Policy
allowed

Languages

en

Tender Period

Ends
24 Sept 2026, 12:00

Enquiry period

Ends
4 Sept 2026, 12:00

Expected award period

Ends
10 Nov 2026, 23:59

Lots and requirements

Entry 1
Id
1
Title
Performance Marketing Strategy
Description
The supplier will provide strategic planning, stakeholder engagement and commercial case support across Nest’s Member, Employer and Connector marketing priorities.
Status
active

Value

Including VAT
1,230,000
Amount
1,025,000
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Strategic Maturity & Customer-Led Planning
Description
Demonstrate how you have developed marketing strategy, defined clear priorities and built the evidence needed to unlock project funding and move approved initiatives into delivery. Responses should show how the supplier has built marketing capability from a low-maturity or transformation starting point into a more mature, scalable and always-on model, using audience insight, segmentation, customer journeys, channel selection and business objectives to inform strategic recommendations, prioritise activity across relevant channels, and establish the structures, processes, data, technology and measurement foundations needed to support future performance.

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 2
Type
quality
Name
. Integrated Delivery & Technical Enablement
Description
Demonstrate how you have delivered integrated marketing activity across the relevant services you are bidding for, including the practical and technical requirements needed to make activity effective. Your response should evidence campaign and account set-up, tracking and tagging, use of marketing technology, SEO/GEO, website optimisation, AdOps, governance, quality assurance and technical problem-solving. Please explain how you worked with client teams and third-party partners to ensure clear roles, joined-up delivery and effective implementation.

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 3
Type
quality
Name
Measurement, Optimisation & Commercial Impact
Description
Measurement, Optimisation & Commercial Impact Demonstrate how you used measurement, insight, testing and optimisation to improve performance and deliver measurable outcomes. Your response should show the measurement framework, tracking and attribution approach, reporting cadence, test-and-learn methodology, optimisation decisions, use of innovation or AI where relevant, and clear evidence of business impact such as engagement, conversion, lead generation, ROI, acquisition, retention, efficiency improvement or pipeline contribution. Please clearly explain your agency’s specific contribution to the results.

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 4
Type
quality
Name
Experience and service model
Description
› Please provide biographies of the core team who will manage the contract and ensure delivery of the Nest requirements. Please detail how this team will work together alongside Nest and other partner agencies to create the right culture and behaviours, based on their experience

Numbers

Entry 1
Number
15
Weight
percentageExact
Criterion 5
Type
quality
Name
Social Value
Description
› It is important to Nest in the appointment of a Supplier for this length that there is alignment of cultures. Specifically, please detail the value-added benefits your organisation would make in a strategic partnership with Nest . › Additionally, explain how your organisation will deliver wider social value outcomes aligned to Nest's public-service purpose, including commitments relating to inclusion, accessibility, sustainability, community impact, and broader positive societal outcomes. Please include measurable examples and proposed KPIs where applicable.

Numbers

Entry 1
Number
10
Weight
percentageExact
Criterion 6
Type
cost
Name
rate card
Description
rate card

Numbers

Entry 1
Number
15
Weight
percentageExact

Suitability

Sme
Yes

Contract period

Starts
12 Jan 2027, 00:00
Ends
11 Jan 2031, 23:59
Entry 2
Id
2
Title
Performance Marketing Delivery and Optimisation
Description
The supplier will provide strategic, operational and analytical delivery support across paid search, organic search, generative search optimisation, website performance optimisation, paid social, programmatic media and content distribution.
Status
active

Value

Including VAT
1,230,000
Amount
1,025,000
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Strategic Maturity & Customer-Led Planning
Description
Demonstrate how you have developed marketing strategy, defined clear priorities and built the evidence needed to unlock project funding and move approved initiatives into delivery. Responses should show how the supplier has built marketing capability from a low-maturity or transformation starting point into a more mature, scalable and always-on model, using audience insight, segmentation, customer journeys, channel selection and business objectives to inform strategic recommendations, prioritise activity across relevant channels, and establish the structures, processes, data, technology and measurement foundations needed to support future performance.

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 2
Type
quality
Name
. Integrated Delivery & Technical Enablement
Description
Demonstrate how you have delivered integrated marketing activity across the relevant services you are bidding for, including the practical and technical requirements needed to make activity effective. Your response should evidence campaign and account set-up, tracking and tagging, use of marketing technology, SEO/GEO, website optimisation, AdOps, governance, quality assurance and technical problem-solving. Please explain how you worked with client teams and third-party partners to ensure clear roles, joined-up delivery and effective implementation.

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 3
Type
quality
Name
Measurement, Optimisation & Commercial Impact
Description
Measurement, Optimisation & Commercial Impact Demonstrate how you used measurement, insight, testing and optimisation to improve performance and deliver measurable outcomes. Your response should show the measurement framework, tracking and attribution approach, reporting cadence, test-and-learn methodology, optimisation decisions, use of innovation or AI where relevant, and clear evidence of business impact such as engagement, conversion, lead generation, ROI, acquisition, retention, efficiency improvement or pipeline contribution. Please clearly explain your agency’s specific contribution to the results.

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 4
Type
quality
Name
Experience and service model
Description
› Please provide biographies of the core team who will manage the contract and ensure delivery of the Nest requirements. Please detail how this team will work together alongside Nest and other partner agencies to create the right culture and behaviours, based on their experience

Numbers

Entry 1
Number
15
Weight
percentageExact
Criterion 5
Type
quality
Name
Social Value
Description
› It is important to Nest in the appointment of a Supplier for this length that there is alignment of cultures. Specifically, please detail the value-added benefits your organisation would make in a strategic partnership with Nest . › Additionally, explain how your organisation will deliver wider social value outcomes aligned to Nest's public-service purpose, including commitments relating to inclusion, accessibility, sustainability, community impact, and broader positive societal outcomes. Please include measurable examples and proposed KPIs where applicable.

Numbers

Entry 1
Number
10
Weight
percentageExact
Criterion 6
Type
cost
Name
rate card
Description
rate card

Numbers

Entry 1
Number
15
Weight
percentageExact

Suitability

Sme
Yes

Contract period

Starts
12 Jan 2027, 00:00
Ends
11 Jan 2031, 23:59
Entry 3
Id
3
Title
CRM, Direct Marketing and Account-Based Marketing
Description
The supplier will provide strategic campaign and journey planning support across direct marketing activities. The focus is on developing, testing and optimising communications and campaign approaches, not on CRM systems, data infrastructure, platform selection, email engines or technical consultancy.
Status
active

Value

Including VAT
1,230,000
Amount
1,025,000
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Strategic Maturity & Customer-Led Planning
Description
Demonstrate how you have developed marketing strategy, defined clear priorities and built the evidence needed to unlock project funding and move approved initiatives into delivery. Responses should show how the supplier has built marketing capability from a low-maturity or transformation starting point into a more mature, scalable and always-on model, using audience insight, segmentation, customer journeys, channel selection and business objectives to inform strategic recommendations, prioritise activity across relevant channels, and establish the structures, processes, data, technology and measurement foundations needed to support future performance.

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 2
Type
quality
Name
. Integrated Delivery & Technical Enablement
Description
Demonstrate how you have delivered integrated marketing activity across the relevant services you are bidding for, including the practical and technical requirements needed to make activity effective. Your response should evidence campaign and account set-up, tracking and tagging, use of marketing technology, SEO/GEO, website optimisation, AdOps, governance, quality assurance and technical problem-solving. Please explain how you worked with client teams and third-party partners to ensure clear roles, joined-up delivery and effective implementation.

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 3
Type
quality
Name
Measurement, Optimisation & Commercial Impact
Description
Measurement, Optimisation & Commercial Impact Demonstrate how you used measurement, insight, testing and optimisation to improve performance and deliver measurable outcomes. Your response should show the measurement framework, tracking and attribution approach, reporting cadence, test-and-learn methodology, optimisation decisions, use of innovation or AI where relevant, and clear evidence of business impact such as engagement, conversion, lead generation, ROI, acquisition, retention, efficiency improvement or pipeline contribution. Please clearly explain your agency’s specific contribution to the results.

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 4
Type
quality
Name
Experience and service model
Description
› Please provide biographies of the core team who will manage the contract and ensure delivery of the Nest requirements. Please detail how this team will work together alongside Nest and other partner agencies to create the right culture and behaviours, based on their experience

Numbers

Entry 1
Number
15
Weight
percentageExact
Criterion 5
Type
quality
Name
Social Value
Description
› It is important to Nest in the appointment of a Supplier for this length that there is alignment of cultures. Specifically, please detail the value-added benefits your organisation would make in a strategic partnership with Nest . › Additionally, explain how your organisation will deliver wider social value outcomes aligned to Nest's public-service purpose, including commitments relating to inclusion, accessibility, sustainability, community impact, and broader positive societal outcomes. Please include measurable examples and proposed KPIs where applicable.

Numbers

Entry 1
Number
10
Weight
percentageExact
Criterion 6
Type
cost
Name
rate card
Description
rate card

Numbers

Entry 1
Number
15
Weight
percentageExact

Suitability

Sme
Yes

Contract period

Starts
12 Jan 2027, 00:00
Ends
11 Jan 2031, 23:59
Entry 4
Id
4
Title
Ad Operations, Tracking, Attribution and Measurement
Description
The supplier will: • Manage tagging and tracking implementation • Support analytics configuration • Develop attribution frameworks • Provide measurement governance • Support consent and privacy compliance • Deliver cross-channel reporting architecture • Improve marketing performance visibility
Status
active

Value

Including VAT
1,230,000
Amount
1,025,000
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Strategic Maturity & Customer-Led Planning
Description
Demonstrate how you have developed marketing strategy, defined clear priorities and built the evidence needed to unlock project funding and move approved initiatives into delivery. Responses should show how the supplier has built marketing capability from a low-maturity or transformation starting point into a more mature, scalable and always-on model, using audience insight, segmentation, customer journeys, channel selection and business objectives to inform strategic recommendations, prioritise activity across relevant channels, and establish the structures, processes, data, technology and measurement foundations needed to support future performance.

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 2
Type
quality
Name
. Integrated Delivery & Technical Enablement
Description
Demonstrate how you have delivered integrated marketing activity across the relevant services you are bidding for, including the practical and technical requirements needed to make activity effective. Your response should evidence campaign and account set-up, tracking and tagging, use of marketing technology, SEO/GEO, website optimisation, AdOps, governance, quality assurance and technical problem-solving. Please explain how you worked with client teams and third-party partners to ensure clear roles, joined-up delivery and effective implementation.

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 3
Type
quality
Name
Measurement, Optimisation & Commercial Impact
Description
Measurement, Optimisation & Commercial Impact Demonstrate how you used measurement, insight, testing and optimisation to improve performance and deliver measurable outcomes. Your response should show the measurement framework, tracking and attribution approach, reporting cadence, test-and-learn methodology, optimisation decisions, use of innovation or AI where relevant, and clear evidence of business impact such as engagement, conversion, lead generation, ROI, acquisition, retention, efficiency improvement or pipeline contribution. Please clearly explain your agency’s specific contribution to the results.

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 4
Type
quality
Name
Experience and service model
Description
› Please provide biographies of the core team who will manage the contract and ensure delivery of the Nest requirements. Please detail how this team will work together alongside Nest and other partner agencies to create the right culture and behaviours, based on their experience

Numbers

Entry 1
Number
15
Weight
percentageExact
Criterion 5
Type
quality
Name
Social Value
Description
› It is important to Nest in the appointment of a Supplier for this length that there is alignment of cultures. Specifically, please detail the value-added benefits your organisation would make in a strategic partnership with Nest . › Additionally, explain how your organisation will deliver wider social value outcomes aligned to Nest's public-service purpose, including commitments relating to inclusion, accessibility, sustainability, community impact, and broader positive societal outcomes. Please include measurable examples and proposed KPIs where applicable.

Numbers

Entry 1
Number
10
Weight
percentageExact
Criterion 6
Type
cost
Name
rate card
Description
rate card

Numbers

Entry 1
Number
15
Weight
percentageExact

Suitability

Sme
Yes

Contract period

Starts
12 Jan 2027, 00:00
Ends
11 Jan 2031, 23:59

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom
Item 2
Id
2
Related Lot
2

Additional Classifications

Entry 1
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom
Item 3
Id
3
Related Lot
3

Additional Classifications

Entry 1
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom
Item 4
Id
4
Related Lot
4

Additional Classifications

Entry 1
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published
Entry 2
Id
081480-2026
Document Type
tenderNotice
Notice Type
UK4
Description
Tender notice on Find a Tender
Published
26 Aug 2026, 16:15
Format
text/html

Buyer, suppliers and contacts

Organisation 1
Name
1
Id
GB-PPON-PQGC-5667-VDDT

Identifier

Scheme
GB-PPON
Id
PQGC-5667-VDDT

Address

Street Address
10 South Colonnade
Locality
London
Postal Code
E14 4PU
Country
GB
Country Name
United Kingdom
Region
UKI42

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government

Recorded locations

  • Buyer location · London · UKI42 · E14 4PU · United Kingdom
  • Delivery location · UK · United Kingdom

Notice and amendment history

2 published notice versions reviewed by ProcuraAxis.

2 VERSIONS
  1. 078802-2026Tender notice on Find a Tender ·
  2. 081480-2026Tender notice on Find a Tender ·