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PROCUREMENT OPPORTUNITY

Provision of Media Buying

Driver and Vehicle Licensing Agency · Contract details notice on Find a Tender

Tender information last checkedLast checked 23 Sept 2026, 12:11.

Opportunity overview

To engage a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA’s strategic aims. 17.07.25 Update: DVLA intend to procure the requirement via the upcoming CCS Framework once it is live: https://www.crowncommercial.gov.uk/agreements/RM6364

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

WAVEMAKER LIMITED Trading as WPP650

Match pending…
Contract value
£8m
Awarded
Not supplied
Contract signed
9 Sept 2026
Including VAT
£9.6m
Award ID
1
Status
active
Identifier
GB-PPON PPJT-1182-CPHN
Location
London, UKI44, SE1 9ET, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
CRN/25/07
Status
complete
Procurement Method
selective
Procurement Method Details
Award under framework
Competitive
No

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
Driver and Vehicle Licensing Agency
Id
GB-PPON-PYVZ-4215-PGYM

Identifier

Scheme
GB-PPON
Id
PYVZ-4215-PGYM

Address

Street Address
Longview Road
Locality
Swansea
Postal Code
SA6 7JL
Country
GB
Country Name
United Kingdom
Region
UKL18

Contact

Name
Provision of Media Buying

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government
Organisation 2
Name
WAVEMAKER LIMITED Trading as WPP650
Id
GB-PPON-PPJT-1182-CPHN

Identifier

Scheme
GB-PPON
Id
PPJT-1182-CPHN

Address

Street Address
Sea Containers
Locality
London
Postal Code
SE1 9ET
Country
GB
Country Name
United Kingdom
Region
UKI44

Contact

Roles

supplier

Details

Scale
sme
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79341000
Description
Advertising services

Suppliers

Supplier 1
Id
GB-PPON-PPJT-1182-CPHN
Name
WAVEMAKER LIMITED Trading as WPP650

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Title
Provision of Media Buying
Status
active
Above Threshold
Yes
Date Signed
10 Sept 2026, 00:00

Period

Starts
10 Sept 2026, 00:00
Ends
14 Jun 2030, 23:59

Value

Including VAT
9,600,000
Amount
8,000,000
Currency
GBP

Documents

Entry 1
Id
A-22589
Document Type
contractSigned
Format
application/octet-stream
Entry 2
Id
088009-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
17 Sept 2026, 08:53
Format
text/html

Agreed Metrics

Entry 1
Id
1
Title
Provision of Media plans
Description
The supplier must submit detailed media plans, prepared in accordance with the requirements of the brief, to DVLA within the service level timeframes agreed between the parties per campaign brief.

Observations

Entry 1
Id
frequency

Period

Duration In Months
3
Entry 2
Id
2
Title
Provision of Deliverables
Description
The supplier must ensure that no less than ninety five per cent (95%) of all deliverables meet, or exceed, the Key Performance Indicators and benchmarks agreed between the parties per campaign brief.

Observations

Entry 1
Id
frequency

Period

Duration In Months
3
Entry 3
Id
3
Title
Provision of Invoices
Description
The Agency must invoice right first time with invoice queries resolved within 7 days first time. Invoice must be delivered ahead of deadlines in accordance with the requirements of the campaign, to DVLA within the service level timeframes agreed between the Parties.

Observations

Entry 1
Id
frequency

Period

Duration In Months
3
Entry 4
Id
4
Title
Social Value: SME and Supply Chain Participation
Description
The Supplier shall demonstrate delivery of its Social Value commitments by: • Evidence of SME and/or diverse supplier participation in campaign delivery • Description of supply chain composition where relevant • Supporting narrative and examples demonstrating how SMEs have been engaged

Observations

Entry 1
Id
frequency

Period

Duration In Months
12

Related procurements

Entry 1
Id
framework
Scheme
ocid
Identifier
ocds-h6vhtk-0502d0

Relationship

framework

Related lots

1

Recorded locations

  • Buyer location · Swansea · UKL18 · SA6 7JL · United Kingdom

Notice and amendment history

2 published notice versions reviewed by ProcuraAxis.

2 VERSIONS
  1. 078462-2026Contract award notice on Find a Tender ·
  2. 088009-2026Contract details notice on Find a Tender ·