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PROCUREMENT OPPORTUNITY

Google Ads Direct Advertising Services

Transport for Wales Rail Limited (Utility Buyer) · Contract details notice on Find a Tender

Tender information last checkedLast checked 1 Oct 2026, 17:06.

Opportunity overview

Transport for Wales Rail has entered into a direct arrangement with Google for the provision of Google Ads Advertising services. This arrangement will enable the Marketing team to manage directly pay per click (PPC) advertising activity on the Google Platform.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

GOOGLE UK LIMITED

Matched by exact name
Published award value
£5m
Awarded
22 Jul 2026
Award ID
1
Status
active
Identifier
GB-PPON PYTW-6484-BTXP
Location
London, UKI31, WC2H 8AG, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
TFW1030.00
Status
complete
Procurement Method
direct
Procurement Method Details
Direct award
Why this procedure was chosen
Google is the sole provider of the Google Ads platform and associated advertising services. As the requirement is for direct billing and access to Google Ads advertising inventory, no alternative supplier can provide the same services.

Legal basis

Id
2023/54
Scheme
UKPGA

Procedure reasons

Entry 1
Id
singleSuppliersIntellectualPropertyExclusiveRights

Lots and requirements

Entry 1
Id
1
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
Transport for Wales Rail Limited (Utility Buyer)
Id
GB-PPON-PVJP-5451-JYWQ

Identifier

Scheme
GB-PPON
Id
PVJP-5451-JYWQ

Address

Street Address
3 Llys Cadwyn
Locality
Pontypridd
Postal Code
CF37 4TH
Country
GB
Country Name
United Kingdom
Region
UKL15

Contact

Name
Procurement

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government
Entry 2
Scheme
UK_CA_DEVOLVED_REGULATIONS
Id
GB-WLS
Description
Welsh devolved regulations apply
Organisation 2
Name
GOOGLE UK LIMITED
Id
GB-PPON-PYTW-6484-BTXP

Identifier

Scheme
GB-PPON
Id
PYTW-6484-BTXP

Address

Street Address
1 St. Giles High Street
Locality
London
Postal Code
WC2H 8AG
Country
GB
Country Name
United Kingdom
Region
UKI31

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79000000
Description
Business services: law, marketing, consulting, recruitment, printing and security

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-PPON-PYTW-6484-BTXP
Name
GOOGLE UK LIMITED

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Title
Google Ads Direct Advertising Services
Status
active
Has Renewal
Yes
Above Threshold
Yes
Date Signed
15 Sept 2026, 00:00

Period

Starts
16 Sept 2026, 00:00
Ends
15 Sept 2029, 23:59
Max Extent Date
15 Sept 2031, 23:59

Renewal

Description
Option to extend for 2 x 12 month periods

Value

Including VAT
5,000,000
Amount
4,166,666.67
Currency
GBP

Documents

Entry 1
Id
092960-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
1 Oct 2026, 15:30
Format
text/html

Recorded locations

  • Buyer location · Pontypridd · UKL15 · CF37 4TH · United Kingdom

Notice and amendment history

3 published notice versions reviewed by ProcuraAxis.

3 VERSIONS
  1. 069709-2026Transparency notice on Find a Tender ·
  2. 070240-2026Contract award notice on Find a Tender ·
  3. 092960-2026Contract details notice on Find a Tender ·