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PROCUREMENT OPPORTUNITY

BTA2200 Strategic media buying & planning services

British Tourist Authority t/a VisitBritain/VisitEngland · award, contract

Tender information last checkedLast checked 27 Sept 2026, 02:51.

Opportunity overview

Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and Buying

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

WAVEMAKER LIMITED Trading as WPP650.

Match pending…
Contract value
£60m
Awarded
Not supplied
Contract signed
13 Jun 2026
Award ID
065495-2026-1
Status
active
Location
London, UK, SE1 9ET, United Kingdom

Classification

  • CPV79341000 — Advertising services

Lots

  • Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and BuyingValue not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-06c942
Status
complete
Main Procurement Category
services
Procurement Method
limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Why this procedure was chosen
This requirement was procured using a direct award without competition using the GCA (was CCS), Media and Creative Services framework RM6364: Lot 1 which includes one supplier Wavemaker trading as WPP650.

Legal basis

Id
32014L0024
Scheme
CELEX

Classification

Scheme
CPV
Id
79341000
Description
Advertising services

Covered By

GPA

Procedure reasons

Entry 1
Scheme
TED_PT_AWARD_CONTRACT_WITHOUT_CALL
Id
D_OUTSIDE_SCOPE
Description
The procurement falls outside the scope of application of the directive

Lots and requirements

Entry 1
Id
1
Description
Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and Buying
Has Options
No
Status
cancelled

Award criteria

Criteria

Criterion 1
Type
price

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UK

Buyer, suppliers and contacts

Organisation 1
Name
British Tourist Authority t/a VisitBritain/VisitEngland
Id
GB-FTS-148655

Identifier

Legal Name
British Tourist Authority t/a VisitBritain/VisitEngland

Address

Street Address
Victoria Square House, Victoria Square
Locality
Birmingham
Region
UKG31
Postal Code
B2 4AJ
Country Name
United Kingdom

Contact

Name
Procurement Team

Roles

buyer
reviewBody
mediationBody
reviewContactPoint

Details

Classifications

Entry 1
Scheme
TED_CA_TYPE
Id
BODY_PUBLIC
Description
Body governed by public law
Entry 2
Scheme
COFOG
Description
Tourism

Additional Contact Points

Entry 1
Organisation 2
Name
WAVEMAKER LIMITED Trading as WPP650.
Id
GB-FTS-184605

Identifier

Legal Name
WAVEMAKER LIMITED Trading as WPP650.

Address

Street Address
Sea Containers, 18 Upper Ground, London, SE1 9ET
Locality
London
Region
UK
Postal Code
SE1 9ET
Country Name
United Kingdom

Contact

Roles

supplier

Details

Scale
large

Award information

Award 1
Id
065495-2026-1
Status
active
Has Subcontracting
Yes

Related lots

1

Subcontracting

Description
Kinetic Worldwide trading as WPP OOH – Poster services. Fifty Technology Ltd - technology-first media partner, delivering strategy, planning and activation through proprietary data and AI

Value

Amount
3,750,000
Currency
GBP

Suppliers

Supplier 1
Id
GB-FTS-184605
Name
WAVEMAKER LIMITED Trading as WPP650.

Contracts and changes

Entry 1
Id
065495-2026-1
Award ID
065495-2026-1
Status
active
Date Signed
14 Jun 2026, 00:00

Value

Amount
60,000,000
Currency
GBP

Recorded locations

  • Buyer location · Birmingham · UKG31 · B2 4AJ · United Kingdom
  • Delivery location · UK

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 065495-2026award, contract ·