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PROCUREMENT OPPORTUNITY

BTA2219 Mobility Data

British Tourist Authority t/a VisitBritain/VisitEngland · Contract award notice on Find a Tender

Tender information last checkedLast checked 29 Sept 2026, 14:11.

Opportunity overview

These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

British Telecommunications Plc

Matched by normalised name
Published award value
£330k
Awarded
28 Sept 2026
Award ID
1
Status
active
Identifier
GB-PPON PRYC-1538-TGMN
Location
London, UKI42, E1 8EE, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
BTA2219 Mobility Data
Status
complete
Procurement Method
open
Procurement Method Details
Competitive flexible procedure

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Buyer, suppliers and contacts

Organisation 1
Name
British Tourist Authority t/a VisitBritain/VisitEngland
Id
GB-PPON-PNTZ-2463-JRXX

Identifier

Scheme
GB-PPON
Id
PNTZ-2463-JRXX

Address

Street Address
Victoria Square House, Victoria Square
Locality
Birmingham
Postal Code
B2 4AJ
Country
GB
Country Name
United Kingdom
Region
UKG31

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government
Organisation 2
Name
British Telecommunications Plc
Id
GB-PPON-PRYC-1538-TGMN

Identifier

Scheme
GB-PPON
Id
PRYC-1538-TGMN

Address

Street Address
1 Braham Street, London, E1 8EE
Locality
London
Postal Code
E1 8EE
Country
GB
Country Name
United Kingdom
Region
UKI42

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Title
BTA2219 Mobility Data Contract
Status
active
Date
29 Sept 2026, 00:00
Main Procurement Category
services
Above Threshold
Yes
Has Renewal
Yes
Has Options
Yes
Assessment Summaries Date Sent
29 Sept 2026, 00:00

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
72222300
Description
Information technology services

Value

Including VAT
396,000
Amount
330,000
Currency
GBP

Suppliers

Supplier 1
Id
GB-PPON-PRYC-1538-TGMN
Name
British Telecommunications Plc

Contract period

Starts
16 Oct 2026, 00:00
Ends
30 Sept 2027, 23:59
Max Extent Date
30 Sept 2029, 23:59

Renewal

Description
2 x 12 month extensions available at 3 months notice

Options

Description
Additional optional items available for the BTA to choose

Related lots

1

Documents

Entry 1
Id
091849-2026
Document Type
awardNotice
Notice Type
UK6
Description
Contract award notice on Find a Tender
Published
29 Sept 2026, 12:53
Format
text/html

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Due
16 Oct 2026, 23:59
Status
scheduled

Recorded locations

  • Buyer location · Birmingham · UKG31 · B2 4AJ · United Kingdom

Notice and amendment history

2 published notice versions reviewed by ProcuraAxis.

2 VERSIONS
  1. 061118-2026Tender notice on Find a Tender ·
  2. 091849-2026Contract award notice on Find a Tender ·