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PROCUREMENT OPPORTUNITY

NLPU Cross Distributor Campaign

The National Lottery Community Fund · Contract details notice on Find a Tender

Tender information last checkedLast checked 2 Oct 2026, 16:56.

Opportunity overview

PR support services contract as part of the National Lottery Promotions Unit (NLPU) Cross Distributor Campaign. The public relations agency will design, develop, and deliver a high-impact, consumer-facing PR campaign at the latter end of 2026. This campaign will align with and enhance the broader "The National Lottery" (TNL) brand strategy and build on the established success of previous NLPU initiatives such as historic birthday/cross distributor campaigns.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

GOLIN LIMITED t/a Golin Ketchum

Matched by number
Published award value
£2.1m
Awarded
3 Sept 2026
Award ID
1
Status
active
Identifier
GB-COH 02713976
Location
London, UKI44, SE1 0SW, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot LOT-0000Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
C0168
Status
complete
Procurement Method
selective
Procurement Method Details
Competitive flexible procedure

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
LOT-0000
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
The National Lottery Community Fund
Id
GB-PPON-PNLV-9975-CQQW

Identifier

Scheme
GB-PPON
Id
PNLV-9975-CQQW

Address

Street Address
Apex House, 3 Embassy Drive
Locality
Birmingham
Postal Code
B15 1TR
Country
GB
Country Name
United Kingdom
Region
UKG31

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government
Organisation 2
Name
GOLIN LIMITED t/a Golin Ketchum
Id
GB-COH-02713976

Identifier

Scheme
GB-COH
Id
02713976

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PLNV-6846-RQBJ

Address

Street Address
Bankside 3, 90-100 Southwark Street
Locality
London
Postal Code
SE1 0SW
Country
GB
Country Name
United Kingdom
Region
UKI44

Contact

Roles

supplier

Details

Scale
sme
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
LOT-0000
Related Lot
LOT-0000

Additional Classifications

Entry 1
Scheme
CPV
Id
79416000
Description
Public relations services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-COH-02713976
Name
GOLIN LIMITED t/a Golin Ketchum

Related lots

LOT-0000

Contracts and changes

Entry 1
Id
1
Award ID
1
Status
active
Has Renewal
Yes
Above Threshold
Yes
Date Signed
30 Sept 2026, 00:00
No Agreed Metrics Rationale
No centrally reported KPIs, however there are a number of Success Mertics / KPI's set out in the specification/scope of requirements; Brand Objectives Success will be measured against three Kantar brand KPIs. Earned media will be assessed by volume, reach, quality and contribution to consideration, trust and Good Causes awareness. · Consideration: Increase player consideration. · Trustworthy: Strengthen perceptions of The National Lottery as trustworthy. · Good Causes relevance: Increase awareness that Good Causes are relevant to consumers. NLPU will work with the appointed agency to evaluate commercial and communications impact. Media Objectives; Broadcast • National broadcast coverage • Regional broadcast representation • High-quality editorial storytelling Print & Digital • Tier-one national coverage • Regional coverage across all UK nations • High-quality feature placements • Youth-focused digital coverage Social • Reach • Engagement • Content shares • Positive sentiment • Stakeholder participation Agencies must show how the campaign will earn coverage beyond traditional National Lottery media, including consumer, lifestyle and specialist verticals. Success will be judged by media quality, message delivery and progress against core objectives. Stakeholder Objectives; • Beneficiary participation • Distributor engagement • Social content volume • Earned media amplification

Period

Starts
30 Sept 2026, 00:00
Ends
16 Sept 2027, 23:59
Max Extent Date
16 Sept 2029, 23:59

Renewal

Description
2 x 12 month extension options available

Value

Including VAT
2,489,072.4
Amount
2,074,227
Currency
GBP

Documents

Entry 1
Id
093486-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
2 Oct 2026, 15:49
Format
text/html

Recorded locations

  • Buyer location · Birmingham · UKG31 · B15 1TR · United Kingdom

Notice and amendment history

3 published notice versions reviewed by ProcuraAxis.

3 VERSIONS
  1. 056723-2026Tender notice on Find a Tender ·
  2. 084237-2026Contract award notice on Find a Tender ·
  3. 093486-2026Contract details notice on Find a Tender ·