ProcuraAxisBeta
Sign inCreate Free Account
Home / Opportunities / Opportunity
PROCUREMENT OPPORTUNITY

Strategic Creative Marketing Services

GA TRAINS LIMITED · Contract details notice on Find a Tender

Tender information last checkedLast checked 27 Sept 2026, 16:36.

Opportunity overview

GA Trains Limited (GATL) require a creative agency to provide the full suite of strategic and creative services required to maintain continuity of GATL's brand, customer communications and campaign delivery in order to achieve short to medium term commercial objectives. This includes brand strategy, revenue driving integrated campaign development, behaviour change communications, safety messaging, customer information, and high quality creative production across various media channels such as, TV, Out of Home, Digital, Social, and radio. End to end delivery from insight and concepting through to artwork, film production, asset rollout and cross channel adaptation is required, ensuring consistency, accessibility and adherence to established brand frameworks.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

PABLO LONDON LIMITED

Matched by number
Published award value
Value not stated
Awarded
Not supplied
Contract signed
17 Jun 2026
Award ID
1
Status
active
Identifier
GB-COH 04623690
Location
London, UKI31, EC4M 7AU, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
GA260027
Status
complete
Procurement Method
direct
Procurement Method Details
Direct award
Why this procedure was chosen
GATL's Strategic Creative Agency supplier has gone into administration, and the agency is in the process of being wound down which has created a material risk to the continuity of revenue critical marketing activity. GATL cannot be without the service as the existing contract was not due to expire until 30th June 2026, and contained the option to extend for a further 36 months which GATL had intended to initiate. Accordingly, GATL can rely on Schedule 5 Clause 13 (Urgency) under the Procurement Act 2023 to Direct Award the contract to Pablo London Limited.The requirement also meets the statutory test for unavoidable urgency. The services are strictly necessary to maintain revenue critical communications. The urgency is not attributable to any act or omission by GATL, and the insolvency of the incumbent supplier was sudden and unforeseeable.

Legal basis

Id
2023/54
Scheme
UKPGA

Special regime

utilities

Procedure reasons

Entry 1
Id
urgency

Lots and requirements

Entry 1
Id
1
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
GA TRAINS LIMITED
Id
GB-COH-12544897

Identifier

Scheme
GB-COH
Id
12544897

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PNZP-3886-PVCD

Address

Street Address
One Stratford Place, Montfitchet Road
Locality
London
Postal Code
E20 1EJ
Country
GB
Country Name
United Kingdom
Region
UKI41

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicUndertaking
Description
Public undertaking
Organisation 2
Name
PABLO LONDON LIMITED
Id
GB-COH-04623690

Identifier

Scheme
GB-COH
Id
04623690

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PDLZ-2736-RWYL

Address

Street Address
30 Old Bailey
Locality
London
Postal Code
EC4M 7AU
Country
GB
Country Name
United Kingdom
Region
UKI31

Contact

Roles

supplier

Details

Scale
sme
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UKH1
Country
GB
Country Name
United Kingdom
Entry 2
Region
UKH2
Country
GB
Country Name
United Kingdom
Entry 3
Region
UKH3
Country
GB
Country Name
United Kingdom
Entry 4
Region
UKI4
Country
GB
Country Name
United Kingdom
Entry 5
Region
UKI5
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-COH-04623690
Name
PABLO LONDON LIMITED

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Title
Strategic Creative Marketing Services
Status
active
Has Renewal
Yes
Has Options
Yes
Above Threshold
Yes
Date Signed
18 Jun 2026, 00:00

Period

Starts
18 Jun 2026, 00:00
Ends
17 Jun 2028, 23:59
Max Extent Date
17 Jun 2029, 23:59

Renewal

Description
The contract may be extended for a single 12 month renewal period subject to written agreement between the parties.

Options

Description
Marketing campaigns are agreed annually dependant on budget availability. Creative resource is secured on a retained basis, and campaigns and pass-through costs delivered for each campaign.

Value

Including VAT
7,275,600
Currency
GBP

Documents

Entry 1
Id
A-18023
Document Type
contractSigned
Format
application/pdf
Entry 2
Id
060141-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
26 Jun 2026, 10:03
Format
text/html

Agreed Metrics

Entry 1
Id
1
Title
Creative Excellence

Observations

Entry 1
Id
frequency

Period

Duration In Months
3
Entry 2
Id
2
Title
Return On Investment/Effectiveness

Observations

Entry 1
Id
frequency

Period

Duration In Months
3
Entry 3
Id
3
Title
Social Value
Description
NT13 Meaningful paid work placements

Observations

Entry 1
Id
frequency

Period

Duration In Months
3

Recorded locations

  • Buyer location · London · UKI41 · E20 1EJ · United Kingdom

Notice and amendment history

3 published notice versions reviewed by ProcuraAxis.

3 VERSIONS
  1. 052948-2026Transparency notice on Find a Tender ·
  2. 052973-2026Contract award notice on Find a Tender ·
  3. 060141-2026Contract details notice on Find a Tender ·