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PROCUREMENT OPPORTUNITY

Media Strategy, Planning and Buying

Department for Business & Trade · Contract details notice on Find a Tender

Tender information last checkedLast checked 26 Sept 2026, 22:11.

Opportunity overview

Provision of Media Strategy, Planning and Buying services. This also includes the provision of a marketing operating system alongside paid, owned and earned planning (including international and domestic capability)

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Wavemaker Ltd

Matched by number
Contract value
£80m
Awarded
Not supplied
Contract signed
25 Jun 2026
Including VAT
£96m
Award ID
1
Status
active
Identifier
GB-COH 04078547
Location
London, UKI44, SE1 9GL, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-06adb8
Status
complete
Procurement Method
selective
Procurement Method Details
Award under framework
Competitive
No

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
Department for Business & Trade
Id
GB-PPON-PZZJ-6312-QTTD

Identifier

Scheme
GB-PPON
Id
PZZJ-6312-QTTD

Address

Street Address
Old Admiralty Building
Locality
London
Postal Code
SW1A 2DY
Country
GB
Country Name
United Kingdom
Region
UKI32

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government
Organisation 2
Name
Wavemaker Ltd
Id
GB-COH-04078547

Identifier

Scheme
GB-COH
Id
04078547

Address

Street Address
Sea Containers, 18 Upper Ground
Locality
London
Postal Code
SE1 9GL
Country
GB
Country Name
United Kingdom
Region
UKI44

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
92200000
Description
Radio and television services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-COH-04078547
Name
Wavemaker Ltd

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Title
Media Strategy, Planning and Buying
Status
active
Has Renewal
Yes
Above Threshold
Yes
Date Signed
26 Jun 2026, 00:00

Period

Starts
26 Jun 2026, 00:00
Ends
13 Jun 2029, 23:59
Max Extent Date
13 Jun 2030, 23:59

Renewal

Description
12 month extension option

Value

Including VAT
96,000,000
Amount
80,000,000
Currency
GBP

Documents

Entry 1
Id
A-19326
Document Type
contractSigned
Description
Redacted Contract
Format
application/pdf
Entry 2
Id
068133-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
20 Jul 2026, 11:18
Format
text/html

Agreed Metrics

Entry 1
Id
1
Title
Campaign Planning: Timeline Adherence
Description
The Agency will develop and agree a detailed campaign planning timeline at the outset of each campaign, covering all key planning and buying milestones
Entry 2
Id
2
Title
Finance: Invoicing Accuracy and Timeliness
Description
The Agency will submit all invoices in line with the agreed invoicing schedule, ensuring they are accurate, complete, and compliant with contract requirements.
Entry 3
Id
3
Title
Media Performance: Delivery Against Approved Media Plan
Description
The Agency will deliver all bought media activity within the approved media plan.
Entry 4
Id
4
Title
Social Value: number of internships/appre nticeships offered during the contract
Description
Annual placements for 3+ Apprenticeships (2 sourced from our diverse talent partners)

Related procurements

Entry 1
Id
framework
Scheme
ocid
Identifier
ocds-h6vhtk-0502d0

Relationship

framework

Related lots

1

Recorded locations

  • Buyer location · London · UKI32 · SW1A 2DY · United Kingdom

Notice and amendment history

3 published notice versions reviewed by ProcuraAxis.

3 VERSIONS
  1. 052901-2026Pipeline notice on Find a Tender ·
  2. 053925-2026Contract award notice on Find a Tender ·
  3. 068133-2026Contract details notice on Find a Tender ·