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PROCUREMENT OPPORTUNITY

Media Buying & Planning Services

Department for Work & Pensions · Contract details notice on Find a Tender

Tender information last checkedLast checked 26 Sept 2026, 05:52.

Opportunity overview

The Media Buying element of this contract purchases the advertising space on either TV, Radio, digital channels, newspaper etc. The Media Planning element Provision of Media Planning Services including identification of best Media Channels and Messaging.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

WAVEMAKER LIMITED

Matched by number
Contract value
£95m
Awarded
Not supplied
Contract signed
13 Jul 2026
Including VAT
£114m
Award ID
1
Status
active
Identifier
GB-COH 04078547
Location
London, UKI44, SE1 9ET, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
C10195
Status
complete
Procurement Method
selective
Procurement Method Details
Award under framework
Competitive
No

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
Department for Work & Pensions
Id
GB-PPON-PJCP-7274-TLRQ

Identifier

Scheme
GB-PPON
Id
PJCP-7274-TLRQ

Address

Street Address
Caxton House 7th Floor 6-12 Tothill Street
Locality
London
Postal Code
SW1H 9NA
Country
GB
Country Name
United Kingdom
Region
UKI32

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government
Organisation 2
Name
WAVEMAKER LIMITED
Id
GB-COH-04078547

Identifier

Scheme
GB-COH
Id
04078547

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PPJT-1182-CPHN

Address

Street Address
Sea Containers
Locality
London
Postal Code
SE1 9ET
Country
GB
Country Name
United Kingdom
Region
UKI44

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79341000
Description
Advertising services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-COH-04078547
Name
WAVEMAKER LIMITED

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Title
Media Buying & Planning Services
Status
active
Above Threshold
Yes
Date Signed
14 Jul 2026, 00:00

Period

Starts
14 Jul 2026, 00:00
Ends
13 Jun 2030, 23:59

Value

Including VAT
114,000,000
Amount
95,000,000
Currency
GBP

Agreed Metrics

Entry 1
Id
1
Title
Providing Detailed Media Implementation Plans
Description
The supplier shall provide a detailed media buying implementation plan (including timings) in response to each approved buying activation brief, including channel-level media laydown, media partners, formats, targeting approach, planned costs and supporting rationale, enabling Authority approval prior to activation.

Observations

Entry 1
Id
frequency

Period

Duration In Days
15
Entry 2
Id
2
Title
Progress Media Plans to Booking Readiness
Description
The supplier shall progress approved media plans to booking readiness in accordance with agreed campaign timelines and approved implementation plans.

Observations

Entry 1
Id
frequency

Period

Duration In Days
30
Entry 3
Id
3
Title
Provide Strategic Planning Responses
Description
The supplier shall provide strategic planning responses that include measurable objectives, audience insight, channel strategy, evaluation measures and budget allocation recommendations sufficient to support development of a media buying activation brief. For a complex brief 15 days for a strategic response from an approved brief 10 days for media planning

Observations

Entry 1
Id
frequency

Period

Duration In Days
15

Documents

Entry 1
Id
075340-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
7 Aug 2026, 14:15
Format
text/html

Related procurements

Entry 1
Id
framework
Scheme
ocid
Identifier
ocds-h6vhtk-0502d0

Relationship

framework

Related lots

1
2

Recorded locations

  • Buyer location · London · UKI32 · SW1H 9NA · United Kingdom

Notice and amendment history

2 published notice versions reviewed by ProcuraAxis.

2 VERSIONS
  1. 050198-2026Contract award notice on Find a Tender ·
  2. 075340-2026Contract details notice on Find a Tender ·