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PROCUREMENT OPPORTUNITY

Cabinet Office Media Planning and Buying

Cabinet Office · Contract details notice on Find a Tender

Tender information last checkedLast checked 1 Oct 2026, 21:26.

Opportunity overview

The procurement is for a new call-off contract to provide media planning and buying services for the Cabinet Office and the central Government Communications Service (GCS). These services fall specifically under Lot 1 (Media Strategy, Planning, and Buying) of the replacement RM6364: Media and Creative Services framework. The services will enable the delivery of critical government communications and advertising campaigns. This includes supporting domestic cross-government campaigns, rapid crisis or unforeseen communications, digital-first campaigns via the New Media Unit (NMU), and international programs led by the GREAT campaign and GCS International (GCSI). The contract will have an initial term of four (4) years, running until June 14, 2030, with no option to extend. The supplier will provide these services on a standby, call-off basis. Specific project and campaign requests will be managed using detailed Statements of Work, which will outline pertinent deliverables, Key Performance Indicators (KPIs), and Service Level Agreements (SLAs). Every Statement of Work must be jointly approved by the dedicated Contract Manager and Cabinet Office Commercial.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Wavemaker Ltd

Matched by number
Contract value
£350m
Awarded
Not supplied
Contract signed
24 Mar 2026
Including VAT
£420m
Award ID
1
Status
active
Identifier
GB-COH 04078547
Location
London, UKI44, SE1 9ET, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
C5530
Status
complete
Procurement Method
selective
Procurement Method Details
Award under framework
Competitive
No

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
Cabinet Office
Id
GB-PPON-PRVX-1591-PJVV

Identifier

Scheme
GB-PPON
Id
PRVX-1591-PJVV

Address

Street Address
70 Whitehall
Locality
London
Postal Code
SW1A 2AS
Country
GB
Country Name
United Kingdom
Region
UKI32

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government
Organisation 2
Name
Wavemaker Ltd
Id
GB-COH-04078547

Identifier

Scheme
GB-COH
Id
04078547

Address

Street Address
18 Upper Ground
Locality
London
Postal Code
SE1 9ET
Country
GB
Country Name
United Kingdom
Region
UKI44

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79341000
Description
Advertising services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-COH-04078547
Name
Wavemaker Ltd

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Status
active
Above Threshold
Yes
Date Signed
24 Mar 2026, 00:00

Period

Starts
14 Jun 2026, 00:00
Ends
14 Jun 2030, 23:59

Value

Including VAT
420,000,000
Amount
350,000,000
Currency
GBP

Documents

Entry 1
Id
A-16295
Document Type
contractSigned
Format
application/pdf
Entry 2
Id
045619-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
19 May 2026, 09:18
Format
text/html

Agreed Metrics

Entry 1
Id
1
Title
Management Reporting
Description
Attendance and appropriate representation at monthly contracts management meetings including detailed discussions progress report against milestones, KPIs and SLAs

Observations

Entry 1
Id
frequency

Period

Duration In Months
3
Entry 2
Id
2
Title
Delivery Timescales
Description
Detailed media plans, in response to brief, must be submitted to the clients within agreed SLAs

Observations

Entry 1
Id
frequency

Period

Duration In Months
3
Entry 3
Id
3
Title
Delivery
Description
95% of delivery must at least meet, if not exceed, agreed timescales for each work order

Observations

Entry 1
Id
frequency

Period

Duration In Months
3

Related procurements

Entry 1
Id
framework
Scheme
ocid
Identifier
ocds-h6vhtk-0502d0

Relationship

framework

Related lots

1
2

Recorded locations

  • Buyer location · London · UKI32 · SW1A 2AS · United Kingdom

Notice and amendment history

2 published notice versions reviewed by ProcuraAxis.

2 VERSIONS
  1. 045595-2026Contract award notice on Find a Tender ·
  2. 045619-2026Contract details notice on Find a Tender ·