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PROCUREMENT OPPORTUNITY

Media Buying Services for Guildhall School

The Mayor and Commonalty and Citizens of the City of London · Tender notice on Find a Tender

Tender information last checkedLast checked 25 Sept 2026, 09:20.

Opportunity overview

The City invites Bidders to complete and submit a request to participate in the Procurement for the provision of Media Buying Services for the Guildhall School. Guildhall School is where passion meets purpose. We deliver world-class professional training in music, drama, production and design across our iconic, state-of-the-art facilities in the heart of the City of London. The School is seeking an experienced supplier to provide strategic digital media planning and buying services to support the recruitment of students, programme participants and audiences across the full range of the School’s activities. The successful supplier will be responsible for developing and delivering effective paid media strategies, ensuring that the School’s media budget is used in the most creative, efficient and impactful way possible. This will include strategic planning, media buying, campaign optimisation, performance monitoring and reporting. Suppliers with a strong track record in digital media planning and buying, particularly within the higher education sector, are invited to participate in the Invitation to Participate (ITP) stage of this procurement process. This tendering exercise is being undertaken using the electronic tendering system ‘City of London Corporation Sourcing & Contracts Portal’ (https://cityoflondon.ukp.app.jaggaer.com/) Suppliers will need to register an interest on the system in order to participate and registration is free. The estimated contract value given at sections 31 and 32 is for the full duration of the contract including the maximum possible extensions. The estimated annual contract value is therefore £225,000 exc. VAT)

Classification

  • CPV79341400 — Advertising campaign services

Lots

  • Lot 1£900k

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-069670
Status
active
Procurement Method
selective
Procurement Method Details
Competitive flexible procedure
Main Procurement Category
services
Above Threshold
Yes
How to submit
This tendering exercise is being undertaken using the electronic tendering system ‘City of London Corporation Sourcing & Contracts Portal’ (https://cityoflondon.ukp.app.jaggaer.com/) Suppliers will need to register an interest on the system in order to participate and registration is free. Once registered, Suppliers can access the opportunity by clicking on th following link: https://cityoflondon.ukp.app.jaggaer.com/go/0096284401A044319E51
Expression Of Interest Deadline
22 Sept 2026, 12:00
Has Recurrence
Yes

Legal basis

Id
2023/54
Scheme
UKPGA

Procedure

Features
A compliant submission is one that is substantially complete and complies with the requirements set out in the Invitation to Participate (ITP) document. Compliant submissions will be assessed against the Conditions of Participation set out in the Qualification Envelope. All questions within the Qualification Envelope will be assessed on a pass/fail basis. A failure to meet any of the Conditions of Participation will result in the Bidder failing the ITP stage and the Bidder will not progress further in the procurement process. The Conditions of Participation include a number of Technical and Professional Ability questions relating to previous contract experience and the provision of relevant contract examples. Responses to these questions will be scored on a 0–5 basis in accordance with the Scoring Matrix set out in the ITP document. A minimum score of 3 (Good) will be required for each Technical and Professional Ability question. Failure to achieve a minimum score of 3 for any question will result in the Bidder failing the relevant Condition of Participation and, consequently, the ITP stage. Suppliers that successfully meet all of the Conditions of Participation will be invited to the Tender Stage. The Tender Stage will comprise a number of written questions, a commercial submission and an interview stage. Following assessment of the written responses and commercial submission, only those suppliers considered to have a realistic prospect of being awarded the Contract will be invited to participate in the interview stage. Suppliers shall note that the City intends to utilise the provision set out in Schedule 5, paragraph 8 of the Procurment Act for future procurment of similar services.

Submission terms

Electronic Submission Policy
allowed

Languages

en

Enquiry period

Ends
10 Sept 2026, 12:00

Expected award period

Ends
15 Dec 2026, 23:59

Recurrence

Dates

Entry 1
Starts
27 Aug 2030, 23:59

Lots and requirements

Entry 1
Id
1
Status
active
Has Renewal
Yes

Value

Including VAT
1,080,000
Amount
900,000
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Technical

Numbers

Entry 1
Number
55
Weight
percentageExact
Criterion 2
Type
price
Name
Price

Numbers

Entry 1
Number
30
Weight
percentageExact
Criterion 3
Type
quality
Name
Responsible Procurement

Numbers

Entry 1
Number
15
Weight
percentageExact

Selection criteria

Criteria

Criterion 1
Type
economic
Description
Bidders will be assessed against the following financial criteria: a) Minimum Revenue Requirement b) D&B Overall Business Risk The Minimum Revenue Requirement will be calculated by dividing the Bidder’s annual average revenue for the last two reported financial years by the estimated annual Contract value, as set out in the Tender Notice at Section UK4_21. Bidders will be required to achieve an unrounded result of 2.0 or greater to pass this criterion. The City will obtain a credit report from D&B Credit using the Bidder’s Company Registration Number. Bidders assessed as ‘Low’, ‘Moderate-Low’ or ‘Moderate’ in respect of their Overall Business Risk will pass this element of the Finance Check. Further details of the financial assessment, including the methodology and requirements, are set out in the ITP documentation.
Criterion 2
Type
technical
Description
The ITP will require Bidders to respond to a number of Technical and Professional Ability questions based on their previous contract experience and relevant contract examples. Responses to these questions will be scored on a 0–5 basis. A response will be considered a pass where it achieves a minimum score of 3 (Good).

Suitability

Sme
Yes
Vcse
Yes

Contract period

Starts
27 Apr 2027, 00:00
Ends
26 Apr 2029, 23:59
Max Extent Date
26 Apr 2031, 23:59

Renewal

Description
The duration of the Contract is two years, subject to the City’s right, at its sole discretion, to extend the Contract by up to a further two years. The maximum duration of the Contract is therefore four years.

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79341400
Description
Advertising campaign services

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published
Entry 2
Id
future
Document Type
biddingDocuments
Access Details
The final documents, including the Pricing Schedule, will be provided to Suppliers at the Invitation to Tender (ITT) stage.
Entry 3
Id
081983-2026
Document Type
tenderNotice
Notice Type
UK4
Description
Tender notice on Find a Tender
Published
27 Aug 2026, 18:13
Format
text/html

Buyer, suppliers and contacts

Organisation 1
Name
The Mayor and Commonalty and Citizens of the City of London
Id
GB-PPON-PYQD-1693-MYXR

Identifier

Scheme
GB-PPON
Id
PYQD-1693-MYXR

Address

Street Address
PO Box 270
Locality
City of London
Postal Code
EC2P 2EJ
Country
GB
Country Name
United Kingdom
Region
UKI43

Contact

Telephone
020 7606 3030

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government

Recorded locations

  • Buyer location · City of London · UKI43 · EC2P 2EJ · United Kingdom

Notice and amendment history

2 published notice versions reviewed by ProcuraAxis.

2 VERSIONS
  1. 043354-2026Preliminary market engagement notice on Find a Tender ·
  2. 081983-2026Tender notice on Find a Tender ·