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PROCUREMENT OPPORTUNITY

Marketing Services Framework

Sunderland City Council · Tender notice on Find a Tender

Tender information last checkedLast checked 2 Oct 2026, 08:02.

Opportunity overview

Sunderland City Council is seeking to establish a framework for Marketing Services. The scope of the framework will include provisions for, and will be utilised by, the Council and its Local Authority trading companies. Under the framework a cost-effective, flexible, high quality and value for money service will be provided that can meet a range of marketing support requirements. In general, marketing services will be reflective of the Council's core requirements, and consideration is being given to including the following Lots: Lot 1 - Strategy and Planning Lot 2 - Design Lot 3 - Photography Lot 4 - Video Lot 5 - Media Buying Lot 6 - Specialist Consultancy Services Lot 7 - Web and Digital This procurement will be available on the OPEN portal (https://open-uk.org). Interested suppliers are advised to ensure they are registered on the OPEN portal to gain access to the documentation upon the publication of the tender.

Classification

  • CPV79342000 — Marketing services

Lots

  • Strategy and Planning£285.7k · Including VAT
  • Design£285.7k · Including VAT
  • Photography£285.7k · Including VAT
  • Video£285.7k · Including VAT
  • Media Buying£285.7k · Including VAT
  • Specialist Consultancy Services£285.7k · Including VAT
  • Web and Digital£285.7k · Including VAT

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-0693ed
Status
active
Procurement Method
open
Procurement Method Details
Open procedure
Main Procurement Category
services
Above Threshold
Yes

Legal basis

Id
2023/54
Scheme
UKPGA

Covered By

GPA

Techniques

Has Framework Agreement
Yes

Framework Agreement

Method
withAndWithoutReopeningCompetition
Type
closed
Description
The framework will operate on a ranked basis per Lot

Submission terms

Electronic Submission Policy
allowed

Languages

en

Tender Period

Ends
4 Jun 2026, 12:00

Expected award period

Ends
24 Jul 2026, 23:59

Lots and requirements

Entry 1
Id
1
Title
Strategy and Planning
Description
Integrated marketing and communications strategies, translating the strategy into, and producing, actionable, effective, cost efficient and measurable communications plans across all relevant channels, including online, offline, owned and earned, as well as paid-for media and brand development
Status
active

Value

Including VAT
285,714
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Quality

Numbers

Entry 1
Number
70
Weight
percentageExact
Criterion 2
Type
price
Name
Price

Numbers

Entry 1
Number
30
Weight
percentageExact

Suitability

Sme
Yes

Contract period

Starts
1 Sept 2026, 00:00
Ends
31 Aug 2030, 23:59
Entry 2
Id
2
Title
Design
Description
Full design service across all types of projects.
Status
active

Value

Including VAT
285,714
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Quality

Numbers

Entry 1
Number
60
Weight
percentageExact
Criterion 2
Type
price
Name
Price

Numbers

Entry 1
Number
40
Weight
percentageExact

Suitability

Sme
Yes

Contract period

Starts
1 Sept 2026, 00:00
Ends
31 Aug 2030, 23:59
Entry 3
Id
3
Title
Photography
Description
Development and production services on a standalone basis.
Status
active

Value

Including VAT
285,714
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Quality

Numbers

Entry 1
Number
60
Weight
percentageExact
Criterion 2
Type
price
Name
Price

Numbers

Entry 1
Number
40
Weight
percentageExact

Suitability

Sme
Yes

Contract period

Starts
1 Sept 2026, 00:00
Ends
31 Aug 2030, 23:59
Entry 4
Id
4
Title
Video
Description
Development and production services on a standalone basis
Status
active

Value

Including VAT
285,714
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Quality

Numbers

Entry 1
Number
70
Weight
percentageExact
Criterion 2
Type
price
Name
Price

Numbers

Entry 1
Number
30
Weight
percentageExact

Suitability

Sme
Yes

Contract period

Starts
1 Sept 2026, 00:00
Ends
31 Aug 2030, 23:59
Entry 5
Id
5
Title
Media Buying
Description
Advising on targeted paid for marketing and can provide all media buying services for the Councils communications campaigns.
Status
active

Value

Including VAT
285,714
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Quality

Numbers

Entry 1
Number
70
Weight
percentageExact
Criterion 2
Type
price
Name
Price

Numbers

Entry 1
Number
30
Weight
percentageExact

Suitability

Sme
Yes

Contract period

Starts
1 Sept 2026, 00:00
Ends
31 Aug 2030, 23:59
Entry 6
Id
6
Title
Specialist Consultancy Services
Description
New and innovative communications ideas and consultancy on specific subjects.
Status
active

Value

Including VAT
285,714
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Quality

Numbers

Entry 1
Number
70
Weight
percentageExact
Criterion 2
Type
price
Name
Price

Numbers

Entry 1
Number
30
Weight
percentageExact

Suitability

Sme
Yes

Contract period

Starts
1 Sept 2026, 00:00
Ends
31 Aug 2030, 23:59
Entry 7
Id
7
Title
Web and Digital
Description
Online copywriting, SEO optimisation, digital strategy and planning, digital marketing implementation
Status
active

Value

Including VAT
285,714
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Quality

Numbers

Entry 1
Number
70
Weight
percentageExact
Criterion 2
Type
price
Name
Price

Numbers

Entry 1
Number
30
Weight
percentageExact

Suitability

Sme
Yes

Contract period

Starts
1 Sept 2026, 00:00
Ends
31 Aug 2030, 23:59

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UKC23
Country
GB
Country Name
United Kingdom
Item 2
Id
2
Related Lot
2

Additional Classifications

Entry 1
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UKC23
Country
GB
Country Name
United Kingdom
Item 3
Id
3
Related Lot
3

Additional Classifications

Entry 1
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UKC23
Country
GB
Country Name
United Kingdom
Item 4
Id
4
Related Lot
4

Additional Classifications

Entry 1
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UKC23
Country
GB
Country Name
United Kingdom
Item 5
Id
5
Related Lot
5

Additional Classifications

Entry 1
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UKC23
Country
GB
Country Name
United Kingdom
Item 6
Id
6
Related Lot
6

Additional Classifications

Entry 1
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UKC23
Country
GB
Country Name
United Kingdom
Item 7
Id
7
Related Lot
7

Additional Classifications

Entry 1
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UKC23
Country
GB
Country Name
United Kingdom

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published
Entry 2
Id
042178-2026
Document Type
tenderNotice
Notice Type
UK4
Description
Tender notice on Find a Tender
Published
7 May 2026, 17:28
Format
text/html

Planning and budget

No Engagement Notice Rationale
Please refer to the following notice which we are unable to link due to a technical error with the FTS system ocds-h6vhtk-064abc for the avoidance of doubt Market Engagement was carried out

Buyer, suppliers and contacts

Organisation 1
Name
Sunderland City Council
Id
GB-PPON-PLVZ-4154-GGRZ

Identifier

Scheme
GB-PPON
Id
PLVZ-4154-GGRZ

Address

Street Address
City Hall, Plater Way,
Locality
Sunderland
Postal Code
SR1 3AA
Country
GB
Country Name
United Kingdom
Region
UKC23

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government

Recorded locations

  • Buyer location · Sunderland · UKC23 · SR1 3AA · United Kingdom
  • Delivery location · UKC23 · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 042178-2026Tender notice on Find a Tender ·