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PROCUREMENT OPPORTUNITY

Google Analytics Renewal

University of Portsmouth Higher Education Corporation · Contract details notice on Find a Tender

Tender information last checkedLast checked 2 Oct 2026, 13:36.

Opportunity overview

The University intends to enter into a two-year contract for the renewal of its Google Analytics 4 (GA4) enterprise licence, including ongoing support services. GA4 is a business‑critical web analytics platform used across the University's public‑facing websites and digital marketing channels to provide unsampled performance reporting, stakeholder dashboards, and integrated reporting with existing systems such as Salesforce and the Google Marketing Cloud. The contract will ensure continuity of service, data integrity, and interoperability with the University's established analytics infrastructure. The services will be provided via an approved Google reseller under an educational pricing arrangement. The contract has a value of £74,400 over two years.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Serpico Marketing Solutions Ltd

Match pending…
Contract value
£74.4k
Awarded
Not supplied
Contract signed
20 Mar 2026
Including VAT
£89.3k
Award ID
1
Status
active
Identifier
GB-COH 12063220
Location
London, UKI31, EC4N 6AF, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
25-587
Status
complete
Procurement Method
direct
Procurement Method Details
Below threshold - without competition

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Buyer, suppliers and contacts

Organisation 1
Name
University of Portsmouth Higher Education Corporation
Id
GB-PPON-PWYV-2655-NPMQ

Identifier

Scheme
GB-PPON
Id
PWYV-2655-NPMQ

Address

Street Address
University House
Locality
Portsmouth
Postal Code
PO1 2UP
Country
GB
Country Name
United Kingdom
Region
UKJ31

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government
Organisation 2
Name
Serpico Marketing Solutions Ltd
Id
GB-COH-12063220

Identifier

Scheme
GB-COH
Id
12063220

Address

Street Address
78 Cannon Street
Locality
London
Postal Code
EC4N 6AF
Country
GB
Country Name
United Kingdom
Region
UKI31

Contact

Roles

supplier

Details

Scale
sme
Vcse
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
48000000
Description
Software package and information systems
Entry 2
Scheme
CPV
Id
72000000
Description
IT services: consulting, software development, Internet and support

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-COH-12063220
Name
Serpico Marketing Solutions Ltd

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Status
active
Above Threshold
No
Date Signed
20 Mar 2026, 00:00

Period

Starts
1 Apr 2026, 00:00
Ends
31 Mar 2028, 23:59

Value

Including VAT
89,280
Amount
74,400
Currency
GBP

Documents

Entry 1
Id
039348-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
29 Apr 2026, 15:38
Format
text/html

Recorded locations

  • Buyer location · Portsmouth · UKJ31 · PO1 2UP · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 039348-2026Contract details notice on Find a Tender ·