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PROCUREMENT OPPORTUNITY

WP4177 Provision of a Breastfeeding Peer Support Service in the Borough of Walsall

Walsall Council · award, contract

Tender information last checkedLast checked 2 Oct 2026, 15:06.

Opportunity overview

The Breastfeeding Champions service is an universal provision that supports families alongside established clinical service pathways, operating within a defined peer support scope of practice. The service is designed to support infants, parents, and the professionals working with them across the Borough of Walsall. It delivers a range of evidence-based, nationally recognised peer support interventions through competency-assessed staff. Support is offered both face-to-face and virtually, spanning the antenatal period, early postnatal stage, and longer-term group-based support. The service also provides consistent information and guidance to promote positive parenting, healthy lifestyle choices, and optimal health and wellbeing outcomes for children.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Contract value
£480k
Awarded
Not supplied
Contract signed
30 Mar 2026
Award ID
038403-2026-1
Status
active
Identifier
GB-COH 04015633
Location
Walsall, UKG38, United Kingdom

Classification

  • CPV85100000 — Health services

Lots

  • The Breastfeeding Champions service is an universal provision that supports families alongside established clinical service pathways, operating within a defined peer support scope of practice. The service is designed to support infants, parents, and the professionals working with them across the Borough of Walsall. It delivers a range of evidence-based, nationally recognised peer support interventions through competency-assessed staff. Support is offered both face-to-face and virtually, spanning the antenatal period, early postnatal stage, and longer-term group-based support. The service also provides consistent information and guidance to promote positive parenting, healthy lifestyle choices, and optimal health and wellbeing outcomes for children. An award has been made following Direct Award Process A; The lifetime value of the contract is approximately £480,000, excluding VAT; Contract term: 1 April 2026 to 31 March 2029, with a 12-month extension option to 31 March 2030.Value not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-068c58
Status
complete
Main Procurement Category
services
Procurement Method
limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Why this procedure was chosen
No realistic alternative provider. This is a Provider Selection Regime (PSR) confirmation of contract award notice. This contract has been awarded under the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 do not apply to this award.' No conflicts of interest were identified among representatives of Walsall Council.

Legal basis

Id
32014L0024
Scheme
CELEX

Classification

Scheme
CPV
Id
85100000
Description
Health services

Covered By

GPA

Procedure reasons

Entry 1
Scheme
TED_PT_AWARD_CONTRACT_WITHOUT_CALL
Id
D_OUTSIDE_SCOPE
Description
The procurement falls outside the scope of application of the directive

Lots and requirements

Entry 1
Id
1
Description
The Breastfeeding Champions service is an universal provision that supports families alongside established clinical service pathways, operating within a defined peer support scope of practice. The service is designed to support infants, parents, and the professionals working with them across the Borough of Walsall. It delivers a range of evidence-based, nationally recognised peer support interventions through competency-assessed staff. Support is offered both face-to-face and virtually, spanning the antenatal period, early postnatal stage, and longer-term group-based support. The service also provides consistent information and guidance to promote positive parenting, healthy lifestyle choices, and optimal health and wellbeing outcomes for children. An award has been made following Direct Award Process A; The lifetime value of the contract is approximately £480,000, excluding VAT; Contract term: 1 April 2026 to 31 March 2029, with a 12-month extension option to 31 March 2030.
Has Options
Yes
Status
cancelled

Award criteria

Criteria

Criterion 1
Type
price

Options

Description
The contract includes an option to extend for one additional 12-month period, to 31 March 2030.

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKG38

Buyer, suppliers and contacts

Organisation 1
Name
Walsall Council
Id
GB-FTS-35199

Identifier

Legal Name
Walsall Council
No Identifier Rationale
notOnAnyRegister

Address

Street Address
Civic Centre, Darwall Street
Locality
Walsall
Region
UKG38
Postal Code
WS11TP
Country Name
United Kingdom

Contact

Telephone
+44 1922654329

Roles

buyer

Details

Classifications

Entry 1
Scheme
TED_CA_TYPE
Id
REGIONAL_AUTHORITY
Description
Regional or local authority
Entry 2
Scheme
COFOG
Id
01
Description
General public services
Organisation 2
Name
Walsall Housing Group Limited
Id
GB-COH-04015633

Identifier

Legal Name
Walsall Housing Group Limited
Id
04015633
Scheme
GB-COH

Address

Locality
Walsall
Region
UKG38
Country Name
United Kingdom

Roles

supplier

Details

Scale
sme
Organisation 3
Name
Walsall Council
Id
GB-FTS-4491

Identifier

Legal Name
Walsall Council

Address

Locality
Walsall
Country Name
United Kingdom

Roles

reviewBody

Award information

Award 1
Id
038403-2026-1
Status
active

Related lots

1

Suppliers

Supplier 1
Id
GB-COH-04015633
Name
Walsall Housing Group Limited

Contracts and changes

Entry 1
Id
038403-2026-1
Award ID
038403-2026-1
Status
active
Date Signed
31 Mar 2026, 00:00

Value

Amount
480,000
Currency
GBP

Recorded locations

  • Buyer location · Walsall · UKG38 · WS11TP · United Kingdom
  • Delivery location · UKG38

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 038403-2026award, contract ·