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PROCUREMENT OPPORTUNITY

Media Buying Call off 2026

Department for Education · Contract details notice on Find a Tender

Tender information last checkedLast checked 1 Oct 2026, 18:40.

Opportunity overview

The contract is a four‑year call‑off agreement under the CCS Media Services Framework RM6364. It ensures continuity of media buying and planning services needed to deliver DfE’s major campaigns, including teacher recruitment, early years workforce initiatives and skills programmes. The agreement provides access to enhanced audience insight and targeting capabilities, and a full range of paid media services—covering TV, digital, social, print, search and influencer activity—enabling DfE to reach priority audiences effectively and support key departmental objectives.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

WPP 650

Match pending…
Contract value
£300m
Awarded
Not supplied
Contract signed
17 May 2026
Including VAT
£360m
Award ID
1
Status
active
Identifier
GB-PPON PPJT-1182-CPHN
Location
London, UKI44, SE1 9ET, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-068905
Status
complete
Procurement Method
selective
Procurement Method Details
Award under framework
Competitive
No

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
Department for Education
Id
GB-PPON-PDZG-3487-DPVD

Identifier

Scheme
GB-PPON
Id
PDZG-3487-DPVD

Address

Street Address
Sanctuary Buildings, 20 Great Smith Street
Locality
London
Postal Code
SW1P3BT
Country
GB
Country Name
United Kingdom
Region
UKI32

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government
Organisation 2
Name
WPP 650
Id
GB-PPON-PPJT-1182-CPHN

Identifier

Scheme
GB-PPON
Id
PPJT-1182-CPHN

Address

Street Address
Sea Containers, 18 Upper Ground
Locality
London
Postal Code
SE1 9ET
Country
GB
Country Name
United Kingdom
Region
UKI44

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-PPON-PPJT-1182-CPHN
Name
WPP 650

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Title
Media Buying 2026
Status
active
Above Threshold
Yes
Date Signed
18 May 2026, 00:00

Period

Starts
14 Jun 2026, 00:00
Ends
14 Jun 2030, 23:59

Value

Including VAT
360,000,000
Amount
300,000,000
Currency
GBP

Documents

Entry 1
Id
A-16514
Document Type
contractSigned
Format
application/pdf
Entry 2
Id
047095-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
21 May 2026, 13:36
Format
text/html

Agreed Metrics

Entry 1
Id
1
Title
To be decided at contract award
Entry 2
Id
2
Title
To be decided at contract award
Entry 3
Id
3
Title
To be decided at contract award

Related procurements

Entry 1
Id
framework
Scheme
ocid
Identifier
ocds-h6vhtk-0502d0

Relationship

framework

Recorded locations

  • Buyer location · London · UKI32 · SW1P3BT · United Kingdom

Notice and amendment history

2 published notice versions reviewed by ProcuraAxis.

2 VERSIONS
  1. 036816-2026Contract award notice on Find a Tender ·
  2. 047095-2026Contract details notice on Find a Tender ·