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PROCUREMENT OPPORTUNITY

Changeons l'Agneau (Intebev collaboration)

Agriculture and Horticulture Development Board · Contract details notice on Find a Tender

Tender information last checkedLast checked 3 Oct 2026, 00:32.

Opportunity overview

This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) and Grand Est and Paris Region through butchers trainings and yearly activations, through Interbev's local office. as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb. This campaign also opens doors to retail regional buying shows where no foreign competitors are present. It is especially relevant now as Bluetongue has compromised French lamb production and they will rely heavily on imports.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Interbev

Match pending…
Contract value
£125k
Awarded
Not supplied
Contract signed
13 Apr 2026
Including VAT
£150k
Award ID
1
Status
active
Identifier
GB-COH FC005594
Location
Paris, FR, 75002, France

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
STA10287
Status
complete
Procurement Method
direct
Procurement Method Details
Below threshold - without competition

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Buyer, suppliers and contacts

Organisation 1
Name
Agriculture and Horticulture Development Board
Id
GB-PPON-PBHX-8363-MBBV

Identifier

Scheme
GB-PPON
Id
PBHX-8363-MBBV

Address

Street Address
Middlemarch Business Park, Siskin Parkway East
Locality
Coventry
Postal Code
CV3 4PE
Country
GB
Country Name
United Kingdom
Region
UKG13

Contact

Name
Sarah Waters

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government
Organisation 2
Name
Interbev
Id
GB-COH-FC005594

Identifier

Scheme
GB-COH
Id
FC005594

Address

Street Address
25 Rue Notre-Dame Des Victoires, Paris, 75002, France
Locality
Paris
Postal Code
75002
Country
FR
Country Name
France
Region
FR

Contact

Roles

supplier

Details

Scale
sme
Vcse
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79342100
Description
Direct marketing services

Delivery locations

Entry 1
Region
FR
Country
FR
Country Name
France

Suppliers

Supplier 1
Id
GB-COH-FC005594
Name
Interbev

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Title
Changeons l'Agneau (Intebev collaboration)
Status
active
Above Threshold
No
Date Signed
14 Apr 2026, 00:00

Period

Starts
15 Apr 2026, 00:00
Ends
31 Mar 2027, 23:59

Value

Including VAT
150,000
Amount
125,000
Currency
GBP

Documents

Entry 1
Id
033512-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
14 Apr 2026, 08:26
Format
text/html

Recorded locations

  • Buyer location · Coventry · UKG13 · CV3 4PE · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 033512-2026Contract details notice on Find a Tender ·